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Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digitalPR” approach. You can check out their original conversation about product-led digitalPR on their blog. It’s truly good content, digitalPR.
This case study is from the people at Tank, a digitalPR agency that helps clients to realise their digital ambition by marketing beyond the obvious. This is why internal data is so powerful in digitalPR campaigns, as well as for establishing long-term trust in your brand from other websites and a broader audience.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. Through a lot of hard work and strategic pitching, the post really took off.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
PR is all about staying on top of your game, and in todays remote world, that means having the best tools and software for remote work at your fingertips. From remote team management tools to free collaboration tools for remote teams, professionals are more reliant than ever on the best PR tools to keep campaigns running smoothly.
Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.
Embryo is an award-winning digital marketing agency based in Manchester, offering multi-channel services from DigitalPR, Paid Social, PPC, SEO to Affiliates. To ensure warm leads are protected and not lost in the stream of other pitches, the interaction history means that the wider team can also see if a journalist has replied.
If you missed it, Alice Walker-Gibbons , the DigitalPR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). I’d highly recommend checking it out if reactive PR is on your radar.
However, it also comes with the unique challenge of delivering results in digitalPR on a lean budget. Tips for Doing DigitalPR on a Low Budget Based on our chat, here are some great tips for doing digitalPR on a small budget. So, I thought it was the perfect opportunity for a podcast!
Why These Work for DigitalPR City studies have proven to be a tried-and-true digitalPR strategy because they make great news stories. SEO Rankings DigitalPR and SEO work well together. Travel Association , the World Bank , the United States Census Bureau , and others. Let’s start with ideation.
“In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. Another new PR tech player. Automated coverage book. Journalist activity scores.
Today, the company is perhaps the largest of its kind, and I think understanding how it got to the place it is now, offers an interesting window into the world of PR and the evolution of technology for the digitalPR community. 1) February 18, 2014: Enter GTCR . March 4, 2019: Reuters reports that Cision is shopping for a buyer.
Chris is the co-founder of UK-based digitalPR link building agency, Linkifi. Can you define digitalPR? So the way that I feel about digitalPR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digitalPR these days?
That’s why many companies are turning to partnerships and active involvement in their local communities to boost their PR efforts without breaking the bank. Tip 7: Repurpose and amplify PR efforts An essential aspect of successful PR involves expanding its impact while using resources efficiently.
Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?
So, essentially you are banking on the sites that you exchange with will maintain solid SEO best practices. Avoid Link Networks and PBNs The best way to avoid these is to avoid people who pitch you on behalf of others. I would also use the post pitch and the indirect route (which is effectively just “mention outreach”).
Bekki Ramsay, DigitalPR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digitalPRs. She was full of unique insights and tips for re-pitching your content and digitalPR in general. Bekki: Yeah.
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. For the pieces it found to be relevant, the PR AI agent has dug up reporters’ emails and then drafted pitches (referencing your prior work with those reporters when appropriate). You cant do this intelligently when pitching 500 media outlets.
Take this example of a pitch I received: So, even sites that do not participate in these link buying or excessive exchanges may be hurt by Link Spam because they are naturally featured in many articles. So, I wouldn’t bank on this strategy long term on its own. This is the data-driven digitalPR approach at work.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. Olivia: Yeah.
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