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Do you work in digitalPR? The difference between digitalPR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. DigitalPR practitioners have had to step up and learn new skills.
Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digitalPR” approach. You can check out their original conversation about product-led digitalPR on their blog. It’s truly good content, digitalPR. Ross: Yes.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
Chris is the co-founder of UK-based digitalPR link building agency, Linkifi. Can you define digitalPR? So the way that I feel about digitalPR specifically is that it’s it’s link building, but it’s earned media link building. What role does SEO have in digitalPR these days?
I’ve been looking to speak with more in-house brands who have had success with digitalPR. I looked to Chris Lewis , the Associate DigitalPR at Launch Potato because he works on several brands under the Launch Potato umbrella. A lot of our digitalPR content has to do with personal finance and money.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
However, it also comes with the unique challenge of delivering results in digitalPR on a lean budget. Tips for Doing DigitalPR on a Low Budget Based on our chat, here are some great tips for doing digitalPR on a small budget. Content led, you know, digitalPR. I want to get into this.
If you missed it, Alice Walker-Gibbons , the DigitalPR Lead at Embryo , an independent UK digital marketing agency, wrote a fantastic case study about how they used reactive PR to land some major links (using BuzzStream, of course ). I’d highly recommend checking it out if reactive PR is on your radar.
For instance, let’s pretend we were trying to find writers willing to write about a nationwide charity race, like St. A writer who writes about “running” may only review running shoes. And, when they do, it’s a signal that you did a great job writing your subject line. Jude’s Walk/Run. They’re like, ‘I love your headlines.
I met Reboot Online’s Head of DigitalPR, Helena Maniglia, through Oliver Sissons, who wrote a case study for us. In the case study, the RebootOnline team shared some fascinating insights into writing subject lines based on a study they ran. Yeah, sometimes not even words, but how you write the press release.
So, essentially you are banking on the sites that you exchange with will maintain solid SEO best practices. If the content is AI-generated, I use a tool like Copyleaks AI Detector to identify and avoid sites where I think no actual effort is taken to write quality content by real people. Otherwise the value becomes moot.
I’m here to tell you that the banks have got their act together with just over six months to go and the heat well and truly on them; and the process is pretty damn easy. Write ’em down. Next, ring up the 10 main banks’ dedicated PPI lines (one of the drop-downs). They’ll write a nice letter to you.
Fraudulent press releases go out on two major wire services; IR comms platform Q4 has $100M IPO; internal comms tech strives to overcome email deluge; Innodata CEO talks up AI in Agility PR on an earnings call. These allow PR to “showcase earned media coverage in customizable, branded digitalPR measurement reports.”.
Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digitalPR Strategist and Author of “SMART News,” Sally Falkow. PR and Marketing Data: Impressions, Reach and Relevance, Oh My! See you soon!
Why These Work for DigitalPR City studies have proven to be a tried-and-true digitalPR strategy because they make great news stories. SEO Rankings DigitalPR and SEO work well together. Travel Association , the World Bank , the United States Census Bureau , and others.
In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% this year, slightly more than forecast in December 2023.
In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete.
Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. In this guide, I’ll be sharing my approach to writing media pitches, plus you’ll find a bunch of helpful tips and examples to assist you in writing your own.
Bekki Ramsay, DigitalPR Manager at UK agency RVU , posted about how she re-angled a piece of existing content. It’s a very detailed post with really great tips for digitalPRs. She was full of unique insights and tips for re-pitching your content and digitalPR in general. Bekki: Yeah. Yeah, that.
Her approach to digitalPR is highly personalized and highly strategic. PRs who take the personalized approach typically get the most out of BuzzStream.) I initially wanted to talk with Olivia because she does not take a “one-size-fits-all” approach to digitalPR. She does outreach the right way.
Britt Klontz | Founder, DigitalPR Consultant | Vada Communications 4. Anyone who spends any time with it can’t help but to have noticed that the writing quality of AI has gotten remarkably better over just the past year. Hinda Mitchell | President and Founder | Inspire PR Group 30.
This is most commonly seen in statistics posts, but it can also be seen in trends and other keywords that journalists and researchers may search for when writing an article. So, I wouldn’t bank on this strategy long term on its own. This is the data-driven digitalPR approach at work. Some more than others.
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