Remove Banking Remove Employee Remove International
article thumbnail

Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.

article thumbnail

PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. The stakes rise for employee engagement. corporate communications will be challenged to involve and engage employees, with an emphasis on mental health and wellness, team-building, and creativity.

Trends 407
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How The Right PR Makes Better Business Deals

ImPRessions - Crenshaw Communications

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. Good internal communications helps manage change.

Banking 327
article thumbnail

ICON 2023 Q&A: Delta’s Gina Laughlin on an ‘Employees First’ Approach to Internal Comms

PRSay

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. She also delivered PRSSA’s keynote address.

Employee 127
article thumbnail

How corporate IT is actually killing employee communications

Communications Conversations

For those of you born after 1985, Lotus Notes is an operating system that runs all sorts of programs internally for big organizations, including email. But here’s the thing: When your employees go home at night, what programs and platforms are they using? And it’s systems like Lotus Notes that are killing employees.

Employee 157
article thumbnail

Ways to Make Employee Communications More Engaging

PRSay

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.

Employee 150
article thumbnail

How Digital PR Agency Tank Uses Internal Data for Winning Digital PR

Buzzstream

Something that weve been focussing on heavily at Tank is data-driven PR, in particular, utilising internal data. Amplifying Internal Data to Drive Links and Awareness Some of the best performing content in the media is driven by data. When working on a digital PR campaign, its important for us to always consider the brand at heart.