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5 PR Tips For Managing Tricky Media Interviews

ImPRessions - Crenshaw Communications

Most PR teams work hard to make sure our client media interviews go off without a hitch. While most qualified media spokespeople are well-versed in what they should discuss in an interview, it is up to the PR exec to manage the conversations with a positive outcome in mind. Confirm specifics ahead of time. Pick the right spokesperson.

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Inside Innovation: ING Bank Communications team

The Resolution Blog

Changing the traditional PR structure and workflow isn’t easy so when we heard about the success of ING Bank communications team in Amsterdam, we had to find out more. Here we speak to ING Bank communications director, Johan van der Zanden to find out how his comms team became Agile and the success they have felt since.

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PR Tips For A Deep Media Spokesperson Bench

ImPRessions - Crenshaw Communications

Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. . For example, a new government regulation in financial services may impact banks, investment firms, or credit unions differently. Start small . Encourage honest feedback.

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How To Convince A Reporter to Cover Your Story

ImPRessions - Crenshaw Communications

While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story. We should bank a full roster of topics that they can easily discuss with media with little prep time. We know what makes the perfect pitch.

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How to Boost Your Reputation on Google

Cision

After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. I asked for and got a meeting with the president of a $40 billion bank. ” When I heard back, I found out It was the Steve Harvey Show.

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Guest Post: The PR Generalist vs. The Industry Specialist

Deirdre Breakenridge

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. And don’t neglect the old fashioned “information interview.” Is industry specialist the right path for you? Consider joining PRSA.

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.” ” It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. But does it scale?

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