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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.” But does it scale?

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Meet Board of Directors Nominee Jessica M. Graham, APR, Fellow PRSA

PRSay

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Alma mater: University of North Carolina at Chapel Hill, Hussman School of Journalism & Media. Name: Jessica M. Graham, APR, Fellow PRSA. Location: Indian Trail, N.C. Current job title: President, Fionix Consulting. And I enjoy it!

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

The word “blog” is an unfortunate phrase that people in suits equate to a journal their 13-year-old pens from a tablet in the basement when they are grounded. To that end, public communications is a little bit banking – you’ve got to work your whole life and make deposits before you can write checks in retirement. * * *.

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Meet the Media: Roberto Baldwin, Freelance Automotive & Tech Journalist

Bianchi Biz Blog

the story of how KITT went from napkin drawing to TV show was fun and the 3D printer in your garage article let me explore how technology is making vehicle repairs and prototyping something that average person can now explore without breaking the bank. How long have you been in journalism and how did you get started?

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GigaOm Crash? Houston, We Have a Bigger Problem

Flack's Revenge

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. He is a project manager, and has worked with some of the largest banks in the areas of fraud prevention and anti-money laundering tech.

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#InnovateNow With Mercy Chikowore: The Power of Passion

Cision

The Zimbabwe native received her bachelor’s in print journalism from Claflin University, and later received her master’s in communication from Johns Hopkins University. ​​ How do you innovate PR? Now, we’re banking on our social media presence and engaging visual content to get and hold reporters’ attention.

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Why PR is Critical in the Cyber Tech Industry to Secure Industry Trust

5W PR

It’s similar to a bank having a super secure vault but not telling anyone about it. Through press releases and media interviews, companies can reveal their security protocols and incident response plans. Public Relations (PR) helps by promoting transparency.