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Study says influencers that turn off social media comments aren’t very influential  

Sword and the Script

Influencers who turn off comments are less influential New research published in the Journal of Marketing and summarized for Harvard Business Review has concluded that influencers that turn off comments are less influential. More and more of our communication – like all our activities, banking, shopping, dating – are moving online.

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8 Tools Every Journalism Student Needs for Back-to-School Season

Cision

These eight tools can help you improve your organization, story ideas, and even your overall writing skills without breaking the bank.

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. ” It’s hard to put a price tag on customer loyalty or positive perception, but in today’s unpredictable media environment, it’s like money in the bank. But does it scale?

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Six Things PR Can Learn From “The Big Short”

ImPRessions - Crenshaw Communications

banking system in 2008 (based on Michael Lewis’s bestseller), is full of takeaways that PR pros can use. The crew at Mark Baum’s (Steve Carell) fund visits a banking conference in Las Vegas to buttonhole insiders and tours Florida’s foreclosed homes before committing to a position. A lot, actually. Dig deeply.

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#MediaMonday – Andy Blye

HMA Public Relations

Today’s #MediaMonday comes to us from Andy Blye, the new banking and technology reporter for the Phoenix Business Journal. Click the link to read more about him!

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Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel

Cision

Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500.

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How to Spearhead The Convergence of PR And Marketing

Cision

When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. For years, PR professionals have been stuck in a theoretical reach game. And what’s the AVE?

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