Reputation Us

JULY 13, 2017

Congratulations to all 34 of the nation’s largest banks for passing their annual “stress test” this summer. Each year the Federal Reserve conducts a financial health checkup on banks, called a stress test , to determine how solid they are. banks have significantly rebounded from the 2008 financial shock. Governance (15%).

Banking 60

Banking Reputation Financial Government 60

PRSay

OCTOBER 16, 2024

Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. Today, technology allows us to measure outcomes in ways that were impossible before, she said. And with that power comes the expectation that every decision, campaign, or partnership will yield measurable results.

Technology 109

Technology Trends Banking Newspapers 109

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Here’s some of what we talked about: On the perfect measurement program: A2 I think the most important thing is to do it from the beginning. Jen Zingsheim added: A3. Set objectives.

Measurement 92

Measurement Strategy Banking Travel 92

Cision

DECEMBER 6, 2017

PR has evolved to become more marketing-centric, but content silos and measurement have remained stagnant. As a result, PR professionals continue to measure total reach, impressions and ad-value equivalency (AVEs). It’s no secret, the measurement of PR needs a change. How to Bridge The Measurement Disconnect?

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

JULY 22, 2019

PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.”

Mobile 244

Mobile SEO Web Journalism 244

Melissa Agnes

MARCH 19, 2015

Unless you’re living under a rock, you’re vulnerable to this risk and, therefore, need to take preventative measures and develop a specific crisis management plan to make sure you, your team and your systems are prepared. Being strategic and proactive – Desjardins Bank gives you food for thought.

Crisis 157

Crisis Data Strategy Banking 157

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

It can help an organization weather a crisis situation because a well-earned reputation is like money in the bank. Some think of it as a tool for measuring ROI, but it can uncover valuable insights about stakeholder and public perception. It’s impossible to monitor and measure reputation without that baseline intelligence.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Agility PR Solutions

AUGUST 7, 2018

The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank. The research also measures behavior, attitude and […].

Banking 60

Banking Financial Trends Marketing 60

Waxing UnLyrical

AUGUST 15, 2017

In July, #measurePR discussed how major media outlets measure their content initiatives. If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Media and Dave Griner of AdWeek.

Measurement 81

Measurement Media Banking Community 81

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

PRSay

FEBRUARY 18, 2022

PR activities are normally used to support other business functions, like marketing, finance, government affairs or HR, rather than generating measurable results in and of themselves. A sustained program of communications that builds goodwill for the company among its key constituencies is like saving money in a bank.

Banking 174

Banking Leadership Government Financial 174

Contently - Strategy

SEPTEMBER 10, 2024

How do I measure the success of timely content? Project management tools like Trello, Asana, and Airtable are great for organizing and tracking your content calendar. These platforms allow for collaboration and real-time updates, ensuring your team stays aligned.

Content Marketing 95

Content Marketing Trends How To Travel 95

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. She holds a B.A.

Financial 162

Financial Web Banking International 162

Stephen Waddington

JUNE 6, 2020

If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham. Reputation Management sets out models and tools to measure and manage reputation from Langham’s own work at Lansons and organisations such as the Reputation Institute.

Reputation 153

Reputation Financial Case Study Banking 153

Communications Conversations

AUGUST 3, 2021

For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Content marketing is also easier to “see”–you create content, you share it on social and you measure results. The chart above highlights some jaw-dropping stats.

Customer Service 205

Customer Service Social Media Marketing Media 205

Onclusive

SEPTEMBER 17, 2018

Data science and digital media are transforming the way companies tell stories and how they measure success. Each tactic is measured by metrics that tie back to provide revenue indicators and accelerate funnel activities that impact the bottom line. Network with senior marketing and communications professionals.

Conference 30

Conference Data Storytelling Banking 30

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 76

B2B Measurement Blogging Community 76

Waxing UnLyrical

SEPTEMBER 2, 2016

As AMEC kicks off Measurement Month (yesterday), and as we kick off the Labor Day weekend here in the U.S., I’ve been thinking about how much time and energy Social PR pros spend in trying to measure what really matters (or say we spend). Measuring what does (or may) not matter. Measure what really matters.

Measurement 72

Measurement Banking Energy Course 72

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

Contently - Strategy

AUGUST 23, 2024

Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Define how you will measure success What does success look like for your content marketing goals? Or maybe you’re simply trying to retain your existing customer base.

Strategy 71

Strategy SEO Infographics Meeting 71

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

What we’re seeing is a move from name-brand celebrities to lesser-known figures who can offer authentic engagement without breaking the bank. Today, everything is measurable and measured. Next to content, nothing has changed PR more than the rise of the digital influencer. Committing to outcomes as well as outputs.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Waxing UnLyrical

APRIL 14, 2011

for the last few days, speaking on measurement at the 2011 Oregon Governor's Conference on Tourism. when I'd be speaking on measurement. So I asked my good friend and measurement guru Sean Williams to guest-moderate the chat. 55 minutes of near universal agreement that there’s too much crappy measurement out there , and.

Measurement 69

Measurement Financial Facebook Tourism 69

NewsWhip

JULY 12, 2022

For the UK, that would be like BT, Vodafone, and Three all shutting down at once – pausing all internet traffic, electronic purchases and banking,” said Rang. Companies only have so much banked goodwill. When they went dark, so did millions of Canadians. Obviously, that’s bad. But the response was even worse.” .

Communications 158

Communications Telecommunications Banking Crisis 158

Sword and the Script

MAY 7, 2019

So, all things considered, DA is a pretty good measure of quality, in my experience. Visitors traveling to your site through a referral link is a measurable behavioral change and an outcome. Second, organic search is like compound interest in a bank account. The marketing and PR space is highly competitive.

Google 156

Google Banking Engineering Web 156

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. These two free tools, along with a host of useful paid ones (such as ahrefs , Semrush and SEOquake , to name a few), can help you measure, track and gather valuable information about what drives people to your site and what they do once they arrive.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Communications Public Affairs B2C 52

Cision

JULY 5, 2016

That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results. The very first step should be establishing a clear and measurable goal. If I won the lottery, I’d…buy a house in the Outer Banks. How important is client research?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Quality data has made better PR monitoring and measurement possible. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client. Internally, data can inform our PR strategy and make our branded content better and more engaging. Artificial intelligence.

Trends 157

Trends Privacy Data Reputation 157

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure.

Employee 202

Employee Community Leadership Enterprise 202

Communications Conversations

AUGUST 3, 2021

For example, the banking industry sees a hefty amount of DM volume each day (almost 60%). Content marketing is also easier to “see”–you create content, you share it on social and you measure results. The chart above highlights some jaw-dropping stats.

Customer Service 158

Customer Service Social Media Marketing Media 158

Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. But we can’t afford to lose reputation – even a shred of reputation.” And probably in 15 minute or less.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Shift Communications

NOVEMBER 20, 2017

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format. Finally, let’s look at the post-beta period: What we see is no relationship between any engagement measure and tweet length, in any time period. More isn’t better.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Shift Communications

NOVEMBER 24, 2014

When I look at the spike of retweets that occurred on November 10, I found that it was relating to a piece of real-time news that I had retweeted.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). Techalone can’t solve the measurement issue. standingdog A1: not just budget – sometimes time is the more expensive resource.

Airlines 95

Airlines Measurement Banking Twitter 95

Wadds Inc.

JUNE 28, 2024

These should be underpinned by planning and measurement. It highlights the need for robust planning, SMART objectives and measurement. These objectives are specific, measurable, achievable, relevant, and time-bound (SMART). You can check out the winners and download the entries on the CIPR website.

Analysis 80

Analysis Banking Storytelling Transportation 80