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ICON 2024 Recap: Crystal Washington on Navigating a Future of Unprecedented Change

PRSay

Legacy organizations, from banking institutions to consumer giants, had maintained relatively stable business models. Washington reflected on a personal experience from years ago when she was hired to help community newspapers transition online. Washington addressed the rapid acceleration of business cycles.

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Brains vs. Bots

Deirdre Breakenridge

I don’t pine for the good old days of analog, newspaper ink coating my fingertips or watching a DVD. Good luck questioning the bias that’s coded into an algorithm you could be banking your company, or your client’s success upon. Who’s kidding who, it’s hard. We’ll always have to navigate our own personal bundles of bias.

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Targeting for Investor Relations: How Distributing News to the Right Audience Can Help Your Company’s Share Price

Cision

In a way, reaching the sell-side, comprised mainly of investment banks and research houses, and earning positive coverage from them is akin to influencing the influencers. Consider the following three primary audience types targeted by IROs. The Sell-Side.

Banking 192
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Warren Buffet Underscores the Value of Reputation

Sword and the Script

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter.

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Trust issues: the one reason buyers give B2B content a letter grade of “D”

Sword and the Script

Third, activate your community; you have to engage on social media to get engagement back – the same way you have to make deposits to the bank before you can make a withdrawal. Next, focus on producing content with details, which typically requires more experienced marketers. They polled 150 senior executives based in the US and UK.

B2B 166
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Behind the Headlines With Ted Meyer

Cision

For the largest banks, the reputational damage from the financial crisis could take a generation to repair. Read the newspaper – the whole newspaper. The thing that gets me up in the morning is…coffee and the newspaper. What are some of the biggest PR challenges financial companies face? Karma is real. Rapid Fire Round.

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Wire Service Fraud: Are You Seeing It, Too?

Rock the Status Quo

It appeared to have a strong banking and finance category, which fit this release nicely, so I pulled out my fifty bucks. In fact, I stumbled on it by doing a search for Arizona banking media with a “submit post” or “upload press release” feature. It wasn’t expensive – just $49 for distribution.