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Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

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Convergence of Marketing & Comms: Insights From E*Trade, Dolby, BitGo,  Bank of the West

Onclusive

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Since then I’ve worked on boards and as an advisor to a lot of companies that are about technology empowering marketers through technology.

Banking 199
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4 Reputation Threats Organizations Should Monitor in 2020

PRSay

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. With that reality in mind, here are four emerging reputation risks to consider: Targeted online attacks. Controversial statements.

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PR And Communications Trends For 2021

ImPRessions - Crenshaw Communications

It will require new technology tools as well as unprecedented involvement on a strategic level by corporate communications pros. COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. Our work will be bifurcated. PR must communicate values, not just message points.

Trends 407
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AI systems reinforce traditional media's role in corporate reputation

Wadds Inc.

Large language models are emerging as both an opportunity and risk to corporate reputation, but earned and owned media are the best means of management. AI systems have the potential to disrupt reputation in the same way as digital media and search engines have done over the past 25 years. Social media has almost no impact whatsoever.

System 52
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The PR “Losers” of 2018

ImPRessions - Crenshaw Communications

At a time when Big Tech’s reputation has plummeted, Facebook is a convenient scapegoat for an entire industry, but many of its problems are of its own making. There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. Mercurial founders aren’t only in technology startups.

Banking 257
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How A Solid PR Strategy Can Recession-Proof A Business

ImPRessions - Crenshaw Communications

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193