ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

COVID proved that we don’t need constant travel any more than we need to deposit paper checks at the bank. At the same time, the pressure will grow for highly personalized media, customer and stakeholder communications. Repetitive tasks and back-end office functions will be more automated.

Trends 407

Trends Communications Employee Corporate 407

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

An increase in engagement across all social media accounts. Earned media is our bread-and-butter, but social sharing is the fastest way to create a two-way conversation with potential customers and partners. We’d welcome hearing the magical words “This can be marked as final” after one round of edits.

Banking 310

Banking Creativity B2B Conference 310

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Bank (nominated by Monica Wiant).

Social Media 128

Social Media Agriculture Marketing Media 128

Melissa Agnes

JUNE 8, 2014

What this police department is doing to engage with their community on social media and how they’ve integrated social media as a core part of their crisis communications and emergency management plan is simply inspiring. It’s a conversation that impressed and inspired me. I hope it does the same for you. Get connected!

Crisis Communications 213

Crisis Communications Crisis Communications Banking 213

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!).

Social Media 141

Social Media Media Marketing Leadership 141

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 120

Social Media Conference Media Corporate 120

Cision

OCTOBER 27, 2015

If there is one thing that is constant about social media platforms (besides their URLs), it is that they change fast. There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. Facebook Search.

Social Media 120

Social Media Tools Reddit LinkedIn 120

NewsWhip

FEBRUARY 28, 2022

From what we can tell, it seems that being accessible across all social media is what builds a powerful influencer, and brands should keep in mind that TikTok is just one slice of the pie. For more about influencers on social media apps, check out our blog about Instagram brand partnerships. Here’s why.

Banking 97

Banking Branding Brand Instagram 97

Deirdre Breakenridge

MAY 8, 2017

Content and social media capabilities followed close behind. Over time, these channels have become increasingly blurred with success coming from outreach across the multiple platforms where audiences are interacting, e.g. we reach journalists through emailed press releases, Social Media, websites, and newsrooms.

Agency 223

Agency Survey Social Media SEO 223

Contently - Strategy

SEPTEMBER 10, 2024

Building timeliness into your content strategy also doesn’t require spending endless hours scrolling through social media just to make sure you don’t miss what the kids are talking about. Delegating social media research to a team member can be a worthwhile move, but that doesn’t mean they need to spend half their workdays scrolling.

Content Marketing 95

Content Marketing Trends How To Travel 95

Sword and the Script

MARCH 21, 2023

They didn’t trust the bank. The banking community has some unique dynamics… Scar tissue. The preceding cryptocurrency meltdown toppled a bank or two and reminded us of the financial ghosts; and Uncertainty. And while reasonable people can disagree about the cause, there’s no debating the effect: Depositors lost faith.

Banking 82

Banking Financial Web B2B 82

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

There have been too many apologies that later rang hollow, and its bank of good will is nearly empty. Judging by the reaction on social media, most don’t buy it. The NRA retrenches. Though controversial, the National Rifle Association has long been considered an indomitable PR force. Yet it was not a great PR move.

Banking 257

Banking Facebook Reputation Crisis 257

Cision

MARCH 13, 2017

While there are many online challenges faced by business today, content marketing, digital marketing, SEO and social media are all trying to achieve a single purpose – increase brand reputation and improve awareness about the company. This means guest posting, connecting with influencers on social media, email outreach etc.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. A seemingly minor marketing promotion precipitated the boycott, but AB’s response to the situation didn’t help.

Banking 212

Banking Nonprofit Twitter Advertising 212

Onclusive

JANUARY 31, 2023

In our previous post in this series , we discussed the dramatic rise of greenwashing discussion across the mainstream and social media in recent years. Now we’re going to dig into the details of our media analysis to understand how the greenwashing discussion has evolved.

Analysis 195

Analysis Media Fashion Retail 195

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. Word-of-mouth PR spread on social media platforms, when done well, is not only cose-effective, but highly trackable and persuasive. But does it scale?

Mobile 244

Mobile SEO Web Journalism 244

Deirdre Breakenridge

APRIL 17, 2017

This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. Prior to founding CommunicationsMatch, Locke held senior corporate communications roles at Prudential Financial, Morgan Stanley and Deutsche Bank and founded communications consultancies. .

Measurement 247

Measurement Communications Banking Crisis Communications 247

Cision

JUNE 13, 2017

Two recent studies by Elite Daily and CrowdTwist found that millennials, in particular, are extremely loyal to their chosen brands — especially those that are more engaging on social media. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers.

Blogging 215

Blogging Company Engineering Airlines 215

David PR Group

OCTOBER 6, 2017

The First Amendment and social media don’t mix. You are being watched in the bank, the grocery store and when you are pumping gas – and a bunch of other times each day. The post First Amendment and Social Media Don’t Mix appeared first on David PR Group | Public Relations, Reputation Management and Attorney Marketing.

Social Media 73

Social Media Airlines Media Reputation 73

Communications Conversations

OCTOBER 3, 2017

Bank, which launched its “Power of Possible” Podcast earlier this year. Our brand voice is to be relatable and earnest for a large bank. Bank focused podcast wouldn’t work. However, we have so many experts across the bank and we really wanted to reach the consumer audience. Companies like U.S.

Banking 60

Banking Financial Employee Meeting 60

Agility PR Solutions

MARCH 3, 2019

According to this year’s TotalSocial® Brand Awards from social intelligence data and analytics firm Engagement Labs, Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via […].

Skype 123

Skype Report Branding Brand 123

Cision

JULY 8, 2016

The temptation to keep scrolling through a social media feed or online newsroom can be hard to fight, especially if you’re can’t find what you’re looking for. Pro Tip: Leverage your owned media in pitches. The average person spends more than four hours browsing the internet each day…and that doesn’t include time spent on mobile.

Case Study 192

Case Study How To Media Pitching 192

Cision

SEPTEMBER 23, 2016

Today, Gabriel covers business, technology, and IT as a freelancer and regularly contributes to BAI Banking Strategies, Channel Partners Online and Insurance Networking News. For BAI Banking Strategies, it’s pitches where an end user will go on record or “thought leadership” on technologies affecting banks/banking.

Technology 120

Technology Pitching Insurance Insurance 120

Stephen Waddington

JUNE 6, 2020

If an organisation exists for no other reason than to generate profit, such as a bank, it should at least be honest about it, says Langham. We contributed the final essay updating our book Brand Vandals in 2013, exploring the impact of social media on reputation. You should buy a copy for your boss.

Reputation 153

Reputation Financial Case Study Banking 153

Prowly

FEBRUARY 3, 2025

For example, it can be playful (Ryanair), formal (Barclays Bank), or anything else that works for your business. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present. These are some great ways to increase brand visibility through socials.

Branding 104

Branding Brand How To Measurement 104

Flack's Revenge

APRIL 7, 2016

You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Ryan Connors , Century Bank. The panel I’m on has good mix of of vendors, consultants and client side practitioners: Lina Roque , CA Technologies. Chandra Carson , Lindt & Sprungli.

Tools 120

Tools Banking Technology Social Media 120

Flack's Revenge

MARCH 28, 2016

You should really check it out if you work in social media, and are trying to get your arms around the state-of-the-technology. Ryan Connors , Century Bank. PPC expert Larry Kim will be keynoting. The panel I’m on has good mix of consultants and client side practitioners: Lina Roque , CA Technologies (moderator).

Tools 120

Tools Banking Technology Social Media 120

Wadds Inc.

DECEMBER 5, 2024

Social media has almost no impact whatsoever. Social media has almost no impact whatsoever. LLMs rely on earned and owned media communications to build knowledge about organisations.

System 52

System Corporate Reputation Media 52

Flack's Revenge

APRIL 18, 2016

A great keynote, product speed case, and best of all the chance to meet and learn from very smart social media consultants, practitioners and technology innovators. There simply is no substitute for being at Social Tools Summit (well, accessing the live stream was the next best thing). Social Guru: Lina Roque.

Tools 120

Tools Banking Social Media Technology 120

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

A proactive PR effort is like reputation money in the bank; it can help businesses manage potentially damaging news or issues by building good will. Expanding influence Social media is a powerful PR tool for building awareness and engaging with key audiences like customers.

Strategy 193

Strategy Reputation Infographics Banking 193

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

JULY 12, 2022

For the UK, that would be like BT, Vodafone, and Three all shutting down at once – pausing all internet traffic, electronic purchases and banking,” said Rang. Companies only have so much banked goodwill. Based on the last rebate, customers are already taking to social media, speculating on just how little they’ll receive. “Be

Communications 158

Communications Telecommunications Banking Crisis 158

PRSay

AUGUST 3, 2020

When I graduated, I spent my spare time offering to write press releases and manage social media for community groups in my native Detroit. Coming from a small university in Michigan without a PR program, my only experience was gained from working as a student assistant in the PR department for three years.

Transportation 185

Transportation Banking Journalism System 185

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Financial Services Organizations Social Media Interview Key Points. Bank, Capital One and TD Bank discover ways to motivate consumers to act. About Growing Social Now. Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Communications Conversations

FEBRUARY 2, 2018

Probably the best social media tactic I’ve seen this week. Bank – #NiceOff campaign on Twitter. How does a bank activate its brand during the biggest sporting week of the year? Bank (@usbank) January 30, 2018. Bank checking accounts or loans? Well written. Paul over the next few days.

Digg 60

Digg Social Media Banking Sports 60

Cision

JUNE 28, 2016

The banks are still working to rebuild the trust lost during the financial crisis as they face a competitive threat from newer market entrants. What role does social media play in your job? Communication has changed dramatically over the last decade as a result of new technology and social media. In a word: trust.

Financial 149

Financial Groups Banking Crisis 149

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable. Stoke the social media fires. Once the campaign is up and running, PR teams need to push for more volume on the social media shareability and advertising front.

B2C 192

B2C Community Banking Advertising 192