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How to Boost Your Reputation on Google

Cision

In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” As a result of HARO, I’ve been quoted or featured in Success Magazine , Forbes (several times), Entrepreneur , Huffington Post , local affiliates of television networks, and much more.

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How to Improve Your Social Media Targeting

Cision

Movies and television. Here is a list of categories and selected subtopics (note that there are specific targeting opportunities within each subtopic as precise as “Likely to dine at Starbucks,” and “Bank with Fifth Third Bank.”): Auto -> (loans, owners by vehicle type). Family and parenting. Food and drink. Home and garden.

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3 Takeaways From a PR Pro on the Receiving End of Media Pitches

PR News

Andrew Hayes, VP, corporate communications at Fifth Third Bank, has seen media relations from the other side, and he wasn’t too impressed by the view. After running his own PR agency for 10 years, he joined NBC Television as PR manager for a national daytime talk show and later on led PR and community relations… Continued.

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What’s Needed for a Successful Satellite Media Tour

Cision

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help. The first step to not breaking the bank is understanding what factors go into making a media tour. Your Pitch Team.

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Taking PR Inspiration From the Launch of Disney+

PRSay

Disney was able to launch their streaming service with a huge bank of ready-made content. Netflix and Amazon don’t own network television channels, so they would have had to purchase an ad for that kind of exposure. Rather than paying for it all, they already have what they need and, perhaps more important, what consumers want.

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Conference Recap: Secretary Robert B. Reich on the Radical Act of Listening

PRSay

“When the big banks got bailed out and no executive went to jail, most people in the country began to think the game was rigged against them,” said Reich. This leads to people working longer hours and taking on additional jobs just to pay the mortgage. “People were angry on both sides of political divide.”

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The next generation won’t watch TV news–at all (and that’s a big problem for PR)

Communications Conversations

Bank Stadium in terms of capacity, but damn, that’s some selling power. According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. Apparently, this YouTuber sold out this show in NINE MINUTES.

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