ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Big Data – Big Data is overused because it’s so often used to describe any kind of data. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Actionable Insights – This is often thrown out in discussions about Big Data, but it doesn’t add much clarity.

Big Data 296

Big Data Technology Data Energy 296

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

MARCH 24, 2017

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.

Big Data 84

Big Data Data Marketing Education 84

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Artificial Intelligence and Big Data.

Trends 120

Trends Communications Big Data B2C 120

Communications Conversations

NOVEMBER 10, 2014

Are robots going to steal communications jobs? ” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” Wait, is this for real? Smart, right?

Corporate 146

Corporate Communications Tools Content Marketing 146

Shift Communications

OCTOBER 1, 2015

The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. The post Beets, Tomatoes…Big Data? Tori Sabourin. Marketing Analyst. Photo Credit.

Big Data 60

Big Data Data Pinterest Storytelling 60

Stephen Waddington

MAY 24, 2021

COVID-19 has normalised video for stakeholder engagement and accelerated the role of professional communication as a management function. The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management.

Report 127

Report Communications Big Data Survey 127

Onclusive

DECEMBER 22, 2017

Big data will empower us to create more and more highly personalized content experiences. Communications professionals who focus on Growth PR and content marketing can now capitalize on the seismic shifts in our industry that Jon outlines above. Jon: “ We’re just beginning to scratch the surface on AI and AR.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Stern + Associates

NOVEMBER 29, 2016

For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect. The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything.

Big Data 48

Big Data Data Communications How To 48

Stern + Associates

NOVEMBER 29, 2016

For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect. The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything.

Big Data 48

Big Data Data Communications How To 48

Wadds Inc.

NOVEMBER 12, 2023

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. The session was a retrospective of the European Communication Monitor, exploring insights gained from the project conducted for 15 years across nearly 50 European countries.

Communications 105

Communications Big Data Leadership Data 105

Cision

JUNE 29, 2016

Do you know whether or not your communication strategy is working? In this interview, Ed discusses the benefits of analyzing your communication, why you shouldn’t leave analytics to the last minute and how conversion metrics can give you a good sense of your business impact. Analytics can tell you. What will change most?

Analytics 215

Analytics Measurement Big Data Data 215

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The firm advises them to “share prosperity” by offering new jobs and presumably skills training; to communicate more clearly about “fairness” and use “explainability”; and to embrace diversity, equity, and inclusion. The post Big Tech Has A PR Problem. appeared first on Crenshaw Communications.

Reputation 305

Reputation Privacy Data Advertising 305

Cision

JANUARY 30, 2017

In this interview, Akeroyd discusses what inspired him to join Cision as the chief executive, how the Cision Communication Cloud™ is trailblazing a new category in SaaS cloud technology, why earned media is every CMO’s best friend and more. Furrier: How do you aggregate the data? Akeroyd: “We are now a big data source ourselves.

Communications 96

Communications Interviews Software Data 96

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

PR in High Definition

MAY 28, 2015

Most of you reading this will work in the PR and communication industry so will be as excited as me to hear about a new tool that crunches data from a person’s online presence to give you tips on how to communicate with them.

Big Data 48

Big Data Data Tools Industry 48

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media 221

Media Measurement Analysis Television 221

Agility PR Solutions

JANUARY 29, 2020

As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon.

Big Data 128

Big Data Creativity Technology Data 128

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Data 117

Data Data-Driven PR Big Data Analytics 117

Cision

MARCH 20, 2017

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs. Participants in the Solicitation. No Offer or Solicitation.

Technology 227

Technology Data Big Data Measurement 227

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

We know that any complex modeling can be as confusing as it is beneficial, so if you need some assistance wading through the options that can best help you understand the value of PR and communication in your firm, reach out to a trusted expert on the topic. MMM vs. Data Driven Attribution.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 8, 2018

Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. Taking the crisis out of crisis communications. Gould & Partners Survey).

Case Study 170

Case Study Engineering Measurement Big Data 170

Flack's Revenge

OCTOBER 30, 2014

We all know that in order to communicate effectively, PR practitioners need to understand the public well. Both verbal and written communications are basic and indispensable parts of PR practices. In this specific case, what does this “weak muscle” of critical thinking in China mean to communicators or PR pros? By Carmen Ren.

Big Data 174

Big Data Government Education Publicity 174

PRSay

JANUARY 3, 2018

Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Whether the effect is positive or negative, AI will likely impact PR and communications.

Publicity 167

Publicity Social Media Television Measurement 167

PR Conversations

DECEMBER 19, 2014

One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.

Social Media 90

Social Media Trends Communications Crisis Management 90

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple. About AirPR.

Analytics 150

Analytics Data Big Data Technology 150

Onclusive

MARCH 19, 2019

If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you. Develop a full understanding of our product and communicate that to customers. Responsibilities. Qualifications. Positive, energetic, and self-driven.

Engineering 150

Engineering Storytelling Big Data Data 150

Axia PR

JULY 14, 2020

Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. The year 2020 started with a focus on the latest public relations trends. Although they haven’t faded in the background, the focus on how to use them has drastically shifted.

Big Data 118

Big Data Data Social Media Agency 118

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society.

Marketing 173

Marketing Storytelling Creativity Privacy 173

Onclusive

SEPTEMBER 20, 2017

PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. However, the truth is that we can measure it.

Analytics 170

Analytics Measurement Data Technology 170

Cision

MARCH 28, 2017

Combined with the power of the Cision Communications Cloud™ technology platform, Cision and Bulletin Intelligence will continue to deliver trusted resources to executives making critical decisions based on data. Busy C-level leaders don’t need big data — they need big insights, and they need them quickly.

Big Data 120

Big Data Analysis Data Corporate 120

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Network outside your company. Enter an awards competition. For example, PRSA offers the Silver Anvils and the Bronze Anvils.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Quantification of communications results continues to get more sophisticated and more accurate daily.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Onclusive

MAY 31, 2017

Here are three tips to help you become more data-minded too: 1. Prove the value of PR and communications efforts by backing your work with data that ladders back to your organization’s business objectives. This will help you demonstrate ROI.

Data 150

Data Resources Engineering Film 150

ImPRessions - Crenshaw Communications

MARCH 29, 2018

O’Reilly Data Show Podcast. O’Reilly Data Show Podcast , with host data scientist Ben Lorica, explores the opportunities and techniques driving big data, data science, and AI. The post Tech PR Guide to Executive Podcast Gigs appeared first on Crenshaw Communications. They tend to fluctuate wildly.

Enterprise 160

Enterprise B2B Interviews Engineering 160

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 265

Ethics Automotive Conference Technology 265