This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
May 2022 – Use Data Decisions for Your PR. Strategic corporatecommunications teams are leveraging insights gained from bigdata to evolve their strategies and cut through the noise to reach their audience more effectively than ever.
As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We believe that communications is actually one of the most effective forms of marketing, and most pros will agree that PR “works.” The problem, historically, has been that you weren’t able prove it.
Are robots going to steal communications jobs? ” According to the site, Wordsmith “transforms BigData into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” Wait, is this for real? Smart, right?
More and more job listings for both PR and marketing are asking for experience with data science, especially BigData. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.
By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs. Participants in the Solicitation. No Offer or Solicitation.
Throughout January, PRsay will feature posts by a variety of thought leaders on the year ahead for communicators and the PR profession. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Whether the effect is positive or negative, AI will likely impact PR and communications.
It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands.
San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of CorporateCommunication at Apple. About AirPR.
Today, we’ve announced the acquisition of Bulletin Intelligence , a company that distills tens of thousands of sources into a daily, customized, intelligence briefing to inform powerful executives, from multinational corporations to The White House and most major federal agencies and departments. This is the power of insights.
They sometimes interview big-time corporate chiefs like Ted Sarandos of Netflix, but most often they chat with early-stage company founders. With high production value and big-name corporate sponsors, the show chronicles the fascinating origin stories of tech companies. O’Reilly Data Show Podcast. How I Built It.
Is your brand communication sparking conversations…or falling on deaf ears? In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Quantification of communications results continues to get more sophisticated and more accurate daily.
Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. Mitsubishi’s history of scandals suggested an unethical corporate culture.
I will continue the excellent work, which has positioned the profession as a strategic management function through active engagement with the business community showing how ethical communication can enhance economic performance. I will draw upon our talent pool of Fellows and Chartered practitioners to deliver this.
(Oh, and bonus points for me at that PRSA conference – I also got my first introduction to Shonali Burke, who presented a professional development session on bigdata. The concept of newsjacking may be a few years old, but I still think it’s relevant today and tests the creative mettle of pretty much any communicator.
We’re delighted to welcome these four to our roster of disruptors and leaders in open source, cloud, cybersecurity, BigData, DevOps, mobile and storage as well as other segments, and look forward to a strong partnership. As president at Offleash, she also oversees new business, professional development and services.
Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. I used to put tech media into one big category, but who knew there are outlets dedicated to covering contact centers? The lingo takes time to wrap your head around.
This year’s theme is communications convergence. It’s a really applicable theme because the silos between communications disciplines are coming down with the advancement of digital and social media. Globalization is another factor that’s imposing new rules on the way communicators operate, interact and behave.
Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in bigdata, data visualisation and increased awareness of measurement #amecmm #measurepr. Khali Sakkas , Chief Executive of Insights & Research at Isentia and an AMEC Board member.
So what better way to kick the week off than to feature some of the world-class speakers and their thoughts on integrated communications, which is the theme of this year’s Summit? Lessons from NATO for Leading the Way in Digital Communication. Why: “I like integrated communication strategy. Here you go.
Joining me in this week’s episode is Greg Bailey, APR, Fellow PRSA, the founder of Finley + Bailey Strategic Communications. How are they creating and maintaining a corporate culture that follows a moral compass and makes sure those young staffers understand ethical and the difference between ethical and unethical behavior?
There were different tracks for startups, SaaS, autotech, Planet:tech, PandaConf, binate.io (bigdata) and music, but all had change and innovation as a connecting thread. Robin Bulanti has spent the past 18 years working closely with high tech clients on communications strategy, corporate positioning and building executive brands.
One of the most enjoyable hybrid academic-practitioner experiences I have had this year has been as course leader of the PR Academy Digital Communications Certificate course. Increasingly I note how communications practitioners are connected on a constant basis through their mobile devices.
“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.
The cloud has changed everything, far more than merely how we communicate. He has more than two decades experience in corporate business development, working with industry-leading firms including Authentidate Holding Corp, Med-Flash, Health Focus of NY, and Ernst & Young. Guest Post by Jeff Frankel.
Grammarly : Poor grammar in communications can be a death knell for PR professionals. Pretty soon, I needed to find a new business prospect’s email, and I remembered this tool, which purportedly “uses bigdata and machine learning algorithms to find the email address of any professional in any company in one second.”
Matthew’s biggest tips to get around these blockers include showing success of other storytelling programs, finding internal advocates (or even asking for one hour a week with a data scientist), and my personal favorite tip, over-communicate on what the goals are and what’s needed!
In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes. In an interview with the New York Times , Hans-Gerd Bode, Volkswagen’s communications chief described the crisis as a “tsunami.”
It is not something often said about mass communication, but it is so integral to our lives - and always has been - that it is easy to take the dissemination of information and its associated methods and tools for granted. Mass communication aims to meet these needs. Main Topics Quick Links What is Mass Communication?
Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. It’s used by reporters and communications professionals wherever advance knowledge of a story’s impact can assist in a decision – such as a crisis or time sensitive opportunity. .
The digital transformation challenge is typically shared between the communications and IT functions, but the strategic vision and ambition must stem from the absolute top of the organisation. link] Bigdata and analytics. Please support my blog by sharing articles with other communications and marketing professionals.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content