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Big data provides big insights in public relations

Axia PR

May 2022 – Use Data Decisions for Your PR. Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever.

Big Data 118
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2021 Big Data and AI study provides progress report on state of corporate data initiatives

Agility PR Solutions

A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021.

Big Data 103
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Data Science and Big Data Experts Wanted for Marketing and PR

5W PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.

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Robot content machines: Viable option for today’s corporate communicator?

Communications Conversations

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself.

Corporate 146
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What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

The communications teams do not have access to the same sized budgets as their marketing counterparts because they aren’t yet proving their direct impact to the company bottom line, in terms of sales leads and revenue or even clearly showing how they build brand and influence corporate reputation. Consolidation is a natural consequence.

Industry 253
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Don’t Fear The Robot: Why AI Is Good For PR And Marketing

ImPRessions - Crenshaw Communications

It’s not hard to envision the rows of self-checkouts in stores, corporate chatbots, and fleets of driverless trucks, because it’s already happening. Divided government, privacy breaches, corporate scandals — amplified by the relentless news cycle, they erode public trust in institutions and brands.

Marketing 173
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Cision Moves to Accelerate Pace of Innovation

Cision

Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. We expect the transaction to be completed by the second quarter of 2017, subject to approval by Capitol’s stockholders and other customary closing conditions.