Big Data How To Marketing Storytelling 
Shift Communications
OCTOBER 1, 2015
Did they have a handy how-to guide that walked them through step-by-step what they had to do with the ingredients at their fingertips? The chefs are faced with only the data the ingredients provide and their own intuition. The chefs grab their beets and lamb; we collect our data. So what comes next after the data collections?
Flack's Revenge
OCTOBER 27, 2021
How to Surf the Tech Trends without Going Under. Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. Here’s how pros deal with it. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.
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Flack's Revenge
OCTOBER 27, 2021
How to Surf the Tech Trends without Going Under. Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. Here’s how pros deal with it. The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution.
Waxing UnLyrical
MAY 24, 2018
The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? I still have my notes.).
Onclusive
MARCH 8, 2018
Last week, AirPR hosted the webinar “How AI Will Be a PR Pro’s Dream Come True” with industry leaders Wendy Marx, President of Marx Communications, Sharam Fouladgar-Mercer, CEO of AirPR Software, and Heidi Sullivan, President of HKSully Consulting. How AI is already impacting the PR industry.
PRSay
JANUARY 3, 2018
Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.
5W PR
DECEMBER 21, 2018
A vital part of that process is reviewing your current content streams, evaluating hits and misses, and considering how to get more out of them. Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data.
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