Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. He has had a front-row seat in the evolution of Growth PR and content marketing and shared his thoughts with our team below: AirPR: How did you get started in content marketing and PR? s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

MARCH 27, 2018

These are just a few of the stories published recently: Forbes: Data Science is the Key to Marketing ROI. is projected to absorb a shortfall of 190,000 data scientists — and that’s not even counting the 1.5 million more analysts and leaders needed to make use of the information big data supplies.

Analytics 100

Analytics Measurement B2C Construction 100

Cision

JANUARY 16, 2017

Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. The genesis of this piece was NPR Morning Edition’s discussion of how Kaiser Permanente and Geisinger Health System use electronic medical records to aggregate patient data to identify trends. Kaiser Permanente. Conclusion.

Data 120

Data How To Retail Ethics 120

prTini

NOVEMBER 7, 2014

The 50 Most Innovative Companies of 2014: Strong Innovators Three Times More Likely To Rely On Big Data Analytics. Get it Done: 35 Habits of the Most Productive People (Infographic). ‘Alex From Target’ and How Meme Marketing Can Work. How Friends Influence Us on Social Media (and What It Means for Marketers).

Pinterest 59

Pinterest Case Study Big Data Infographics 59

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. A 20+ year veteran in PR and marketing, Breakenridge has counseled senior-level executives at Fortune 500 companies. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Shift Communications

OCTOBER 31, 2016

Rather than assigning a whole team to read the day’s news or client mentions, smart PR professionals will take advantage of the latest Big Data technologies like Apache Spark , and use an artificial intelligence summarize the relevant news about their clients and provide useful insights about what’s driving the day’s news.

Analytics 60

Analytics Data Analysis Technology 60