Remove Big Data Remove Leadership Remove Measurement
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Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice 2.0

Big Data 225
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Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice 2.0

Big Data 150
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Cision Moves to Accelerate Pace of Innovation

Cision

By doing this, Cision will gain a few important things: an influx of capital, a publicly traded stock as a currency, and material financial flexibility needed to make the investments we need to be the change agent and data/tech/measurement platform partner the industry needs.

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AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. The solution leverages artificial intelligence to recommend similar authors based on common attributes and characteristics.

Analytics 150
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5 technologies that will change how you do PR

Presspage

thought leadership. the importance of measurability. The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention.

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Leveraging Tech to Deliver Actionable Intelligence to Executives

Cision

Busy C-level leaders don’t need big data — they need big insights, and they need them quickly. In a fast-moving news cycle where corporate executives are now more trusted than journalists , the C-Suite and their brands have more opportunity than ever to help shape the news of the day and provide thought leadership.

Big Data 120
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Speak Up, Stand Out: Q&A With Dorie Clark

Cision

In thought leadership, it might be blog posts or podcasts or conference speeches or networking events you organize. Want more thought leadership insight from Dorie? Even better, you can use more business-focused measures, such as the number of invitations to speak at conferences, or the number of unsolicited client inquiries.

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