Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. PRStudChat. Is AI going to take away jobs? Are robots taking over?

Community 148

Community Big Data Media Resources 148

5W PR

JULY 5, 2023

However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics? What is Considered Big Data? Big data is not just about dataset size.

Big Data 78

Big Data Analytics Data Analysis 78

5W PR

MARCH 24, 2017

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future. Dr. John H.

Big Data 84

Big Data Data Marketing Education 84

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

From Silicon Valley to New York’s own “Silicon Alley,” PR people tend to use these tech buzzwords in press releases and marketing materials. Here are 10 of the most eye roll- inducing tech buzzwords and marketing speak that PR folk should try to avoid in 2021. Unique, disruptive, innovative. They can even become obnoxious. .

Big Data 296

Big Data Technology Data Energy 296

Agility PR Solutions

JANUARY 13, 2021

A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021.

Big Data 103

Big Data Data Corporate Study 103

Agility PR Solutions

JANUARY 13, 2019

A comprehensive new study from data-driven business transformation advisors NewVantage Partners reveals that more than 9 in 10 leading companies (91.6 percent) are increasing the pace of their Big Data and AI investments, with 55 percent of firms investing more than $50 million.

Big Data 81

Big Data Data Study Company 81

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. He has had a front-row seat in the evolution of Growth PR and content marketing and shared his thoughts with our team below: AirPR: How did you get started in content marketing and PR? s clients and advertisers.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Agility PR Solutions

OCTOBER 17, 2018

By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage. With the increase comes a transition from “big data” to “fast data” as companies seek to harness actionable insights from this tidal wave of data, reveals new research from data storage firm Condusiv […].

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Big Data Retail Data Enterprise 60

Shift Communications

OCTOBER 1, 2015

The chefs are faced with only the data the ingredients provide and their own intuition. As I sat watching these chefs whip up their treats, it got me thinking – this is exactly what we as marketers and communicators do every day. The chefs grab their beets and lamb; we collect our data. The same can be said for marketing.

Big Data 60

Big Data Data Pinterest Storytelling 60

Onclusive

AUGUST 10, 2016

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR.

Data 150

Data Big Data How To Engineering 150

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. and they’re skeptical of traditional marketing and advertising.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Onclusive

FEBRUARY 1, 2019

We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue. This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

The Proactive Report

SEPTEMBER 10, 2014

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Microsoft leads on data center – with Cisco and Google in second and third. Google leads on Big Data – with IBM and Microsoft in second and third.

Report 133

Report Big Data Branding Brand 133

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

Agility PR Solutions

AUGUST 16, 2018

Marketers have long relied on demographic information to identify, get to know, and predict the behavior of their customers. The post Big Data or Big Brother? In a recent discussion paper […]. Will analytics soon assess consumers’ mindset in real time? appeared first on Agility PR Solutions.

Big Data 60

Big Data Analytics Data Consumer 60

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 221

Media Measurement Analysis Television 221

Cision

JUNE 29, 2016

A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. Why is analytics so important for PR and marketing? What role does analytics play in developing a PR or marketing strategy? What will change most?

Analytics 215

Analytics Measurement Big Data Data 215

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. How long it takes for a category to emerge and go big relates to many factors: is there a real market for this new kind of thing, is it affordable, does it work as promised? Here’s how pros deal with it. Quantum Solace.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Stern + Associates

NOVEMBER 29, 2016

For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect. The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything.

Big Data 48

Big Data Data Communications How To 48

Stern + Associates

NOVEMBER 29, 2016

For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect. The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything.

Big Data 48

Big Data Data Communications How To 48

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

Onclusive

MARCH 23, 2020

MMM vs. Data Driven Attribution. It’s important to remember that MMM exclusively measures the impact marketing efforts have on meeting certain objectives. MMM doesn’t account for user-level engagements, whereas data-driven attribution models will measure impressions, clicks, and other user activities.

Media 195

Media Measurement Analysis Television 195

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. How long it takes for a category to emerge and go big relates to many factors: is there a real market for this new kind of thing, is it affordable, does it work as promised? Here’s how pros deal with it.

Enterprise 156

Enterprise Big Data Technology Analysis 156

The Proactive Report

SEPTEMBER 22, 2014

Marketeers are now waking up to the real benefits of data—not simply using it reactively to measure performance, but gaining invaluable insight at the planning stage to ensure campaign success from the outset—and then all the way through to completion.”. Measurement audit big data data measurement online PR social media strategy'

Big Data 140

Big Data Measurement Data Social Media 140

PR 20/20

NOVEMBER 17, 2015

The term “Big Data” has come into play more and more since 2011. Google defines big data as: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. 
. But just what is it, and how is it used?

Big Data 40

Big Data Data Wireless Marketing 40

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

Cision

JULY 6, 2017

For those unfamiliar with marketing speak, this process is known as collecting leads. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form. Search the web for the first marketing automation software you find, build your form, upload it to your blog, and done.

Blogging 168

Blogging How To Privacy Mobile 168

Cision

MARCH 20, 2017

Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions. I firmly believe that we are extremely well-positioned to accelerate our growth as we continue to build and deliver leading marketing technology and analytics tools.

Technology 227

Technology Data Big Data Measurement 227

Axia PR

JULY 14, 2020

Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content.

Big Data 118

Big Data Data Social Media Agency 118

Onclusive

OCTOBER 5, 2016

When it comes to marketing analysis, public relations has been known for output — media relationships developed, placements gained, awareness garnered, and perceptions changed. Often, when a PR professional views data that shows the […]. In-depth analysis and measurement of PR outcomes is a fairly new practice.

Data 270

Data Analysis Measurement Big Data 270

Agility PR Solutions

APRIL 4, 2022

Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now critical for a seamless and […].

Big Data 78

Big Data Marketing System Data 78

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Shift Communications

APRIL 21, 2015

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it? We’ve been tracking the marketing industry convergence and conversation around data, and when marketers start actively talk about solving “dark social” and “gray social” – it’s for a reason.

B2B 60

B2B Data Big Data Marketing 60

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics 150

Analytics Data Big Data Technology 150

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself.

Corporate 146

Corporate Communications Tools Content Marketing 146