5W PR

MARCH 24, 2017

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future. Dr. John H.

Big Data 84

Big Data Data Marketing Education 84

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. The savvy tech marketer adjusts tactics accordingly.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Show transparency.

Reputation 305

Reputation Privacy Data Advertising 305

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions.

Technology 227

Technology Data Big Data Measurement 227

The Proactive Report

SEPTEMBER 10, 2014

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Microsoft leads on data center – with Cisco and Google in second and third. Google leads on Big Data – with IBM and Microsoft in second and third.

Report 133

Report Big Data Brand Branding 133

Flack's Revenge

OCTOBER 27, 2021

Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. It is the one that follows the inexorable march of technology evolution and disruption. Here’s a link to their Gartner Hype Cycle for Emerging Technologies, 2021. The savvy tech marketer adjusts tactics accordingly.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Polaris

DECEMBER 18, 2014

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. In addition, many are predicting the marketing developments we witnessed in 2014 will continue: 1. So here is my big prediction for next year.

Trends 135

Trends Marketing Pinterest Social Media 135

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Collecting and analyzing data doesn’t have to mean combing through pages upon pages of spreadsheets. Marketing Analyst.

Data 117

Data Data-Driven PR Big Data Analytics 117

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

MARCH 8, 2018

They discussed how AI is already impacting the PR industry, how AI will impact the role of PR and content marketing professionals, and how to leverage this evolution to drive business impact and success. AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Onclusive

SEPTEMBER 20, 2017

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. CMOs and CEOs are starting to ask: Why can’t PR be measured and attributed the way that marketing efforts can? Truly understanding the customer journey from PR through to sale is a tough challenge that few technologies provide.

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

DECEMBER 17, 2018

The financing will fuel investment in engineering, data science and product development and accelerate the expansion of the company’s international footprint. Doug Miller , VP of Customer Success at AirPR, previously marketing analytics leader at Adobe and Rocketfuel.

Analytics 150

Analytics Data Big Data Technology 150

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself.

Corporate 146

Corporate Communications Tools Content Marketing 146

Agility PR Solutions

APRIL 4, 2022

Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now critical for a seamless and […].

Big Data 78

Big Data Marketing System Data 78

Flack's Revenge

NOVEMBER 7, 2016

Algomizer – Interesting Israeli tech that helps improve online marketing results. Sigmoid – Big data analytics, applied to advertising (and other markets). ” @rishad #adtech16 #marketing. eMarketer (@eMarketer) November 2, 2016. ad:tech (@adtech) November 2, 2016.

Mobile 166

Mobile Big Data Advertising Advertising 166

Onclusive

MARCH 19, 2019

The challenge with the PR industry has always been a lack of understanding of how the investments made in this function of marketing maps to quantifiable business outcomes. Work cross-functionally with our engineering, sales, and marketing teams to ensure successful customer deployments. Responsibilities.

Engineering 150

Engineering Storytelling Big Data Data 150

Contently - Strategy

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. I even wrote a book about it.

Brand 145

Brand Branding Healthcare Enterprise 145

Shift Communications

AUGUST 19, 2016

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. I used to put tech media into one big category, but who knew there are outlets dedicated to covering contact centers? Clients have a (very) wide range of technologies.

Technology 60

Technology Nonprofit Big Data Pitching 60

5W PR

JANUARY 16, 2020

Artificial Intelligence and Big Data. Today, widespread investment in big data and Artificial intelligence (AI) has changed the establishment of effective public relations campaigns. To boot, AI, machine learning (ML) and natural language processing (NLP) technologies are more commonplace.

Trends 120

Trends Communications Big Data B2C 120

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Privacy Big Data Technology 60

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company. Enter an awards competition. © Stephen Dupont, 2017.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

PRSay

OCTOBER 24, 2018

By the end of 2015, the automaker had introduced popular new products and finally seemed to have recovered customer and market trust. He then spoke about quickly overcoming Mitsubishi’s problems and restoring its profitability through billions of dollars in savings that would result from sharing technology within the alliance.

Ethics 261

Ethics Automotive Conference Technology 261

Shift Communications

MARCH 6, 2015

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace. Marketing Analyst. Zach Burrus.

eBook 60

eBook Marketing Interviews Big Data 60

Cision

SEPTEMBER 22, 2016

What are some of the key components of a successful marketing strategy? There is one basic guidepost on all things marketing: focus on the client. Why is measurement and analytics such a difficult area for marketers? That marketing analytic created credibility, community and creativity to how metrics can make a story come alive.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. Furrier: How do you aggregate the data? Akeroyd: “We are now a big data source ourselves.

Communications 96

Communications Interviews Software Data 96

Sword and the Script

MARCH 20, 2018

The company was awarded a contract to provide a mobile event guide at a big conference and delivered on a Palm device. While most of us take conference registrations, badge scanning, and conference apps for granted as attendees, there’s a lot more to the underlying technology. There’s nothing like having an experience.

Industry 85

Industry Marketing Enterprise Mobile 85

Flack's Revenge

AUGUST 23, 2016

Inspiration can come from funny places – if you are in tech marketing, perhaps you’ll like the following story about branding, which offers lessons from the world of rock music. I am a big fan of podcasts, and like listening to them while jogging. The Music and Branding Connection. I’m also a music lover. Absolutely.

Brand 120

Brand Branding Big Data Technology 120

Shift Communications

FEBRUARY 4, 2015

The world seems awash in data with trends like IoT, wearables and big data dominating the headlines. For a B2B marketer, these headlines can feel very consumer oriented and likely not relevant. Data is Just for Consumers and Science Projects, right? So, you think you’re data-driven….

B2B 60

B2B Data Data-Driven PR Enterprise 60

5W PR

MAY 13, 2024

iGaming market is at a crossroads. The Duopoly Dilemma The dominance of FanDuel and DraftKings, which collectively control around 75% of the market, presents a significant challenge for other operators. The Rise of Gamification and Technology A key takeaway from the summit is the emphasis on gamification and technological innovation.

Big Data 78

Big Data Technology Industry Data 78

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Marketing and PR professionals will use virtual reality technology to develop stories that transcend the limits of time and geography.

Social Media 54

Social Media Tools Enterprise Marketing 54

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Stephen Waddington

JUNE 22, 2020

Behavioural profiling and data harvesting Isabel, and other AI companions like her, might just evolve the big data landscape. Anyone following the popular HBO series Westworld can appreciate the premise of creating AI experiences to harvest the last massive frontier of big data — individual psychology.

Meeting 93

Meeting Big Data Data Banking 93

Flack's Revenge

MARCH 16, 2016

Every venture and market space is different; there’s no single formula for evaluating startups. Eliot Durbin said that Boldstart invests in enterprise tech, smart data, big data, and the Googlization IT. The technologies range from security to HR, and include analytics, bots, and machine intelligence.

Enterprise 120

Enterprise Pitching Software Mobile 120

Marketwired

FEBRUARY 11, 2016

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Tell us @AirPR.

Conference 100

Conference Big Data Pitching Employee 100

Waxing UnLyrical

AUGUST 14, 2013

Prior to state and local politicians leveraging electronic content management (ECM) technology, I was informed that senior press officials were frequently called on after-hours to retrieve and review archived statements. Needless to say, this was a tedious and highly time-consuming process.

Big Data 89

Big Data Government Local Data 89

Wildfire

AUGUST 6, 2018

A couple of weeks ago, the Wildfire team went along to the latest meet-up from creative marketing magazine Contagious. Now I know what you’re thinking: “Not another PR trends piece banging on about big data, brand purpose and mixed reality marketing.”. The days of coming up with 12-month marketing plans are dead.

Trends 58

Trends Big Data Creativity Data 58

NewsWhip

JUNE 2, 2021

Predictive media intelligence describes a set of technologies that enable PR professionals and reporters to predict the impact of news stories, consumer trends, and create optimised content, earned media plans, and content distribution plans. . These networks include Facebook, used by 68% of US adults , and Twitter, used by 25%. .

Media 88

Media Data Crisis Reddit 88