ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

“Creativity is hardly possible without one’s capacity to think metaphorically, to coordinate proactively and to make predictions that go beyond simple extrapolation,” argues Anton Oleinik in a recently published paper in Big Data & Society. And the heart of public relations is in storytelling. Turning customers into fans.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. ” Or “big data” – hot or not? Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. Quantum Solace.

Enterprise 177

Enterprise Big Data Technology Analysis 177

Ishmael's Corner

JULY 18, 2016

The Art Of Storytelling In Business Communications And Public Relations. The heck with big data, analytics and science. The post The Best Storytelling Posts for the First Half of 2016 (Part II) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Here’s the second half.

Storytelling 60

Storytelling Big Data Analytics Data 60

Onclusive

MARCH 19, 2019

At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. Responsibilities.

Engineering 150

Engineering Storytelling Big Data Data 150

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter.

Case Study 170

Case Study Engineering Measurement Big Data 170

Flack's Revenge

OCTOBER 27, 2021

The idea being, if you are in PR, you should heed this timetable and try to beat the clock in your storytelling and execution. ” Or “big data” – hot or not? Back then I did an analysis that showed big data was still much buzzed about, despite the second guessing. Quantum Solace.

Enterprise 156

Enterprise Big Data Technology Analysis 156

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Knowing how to work with big data will also become more important for PR pros. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Big Data 167

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

Onclusive

SEPTEMBER 20, 2017

As you become more comfortable with your results, you will become extremely agile in making data-driven decisions about what messages and angles are most effective in your continuous storytelling cycle. With more data than ever also brings more access to insights than ever.

Analytics 170

Analytics Measurement Data Technology 170

5W PR

DECEMBER 21, 2018

Quality of Data. In recent years, the “Big Data” push has been all about quantity of data, but that doesn’t mean you should ignore or undervalue the quality of your data. Checking the value and veracity of your current data sets is a good practice at the beginning of each year.

Big Data 60

Big Data Data Storytelling Measurement 60

Shift Communications

OCTOBER 31, 2016

Rather than assigning a whole team to read the day’s news or client mentions, smart PR professionals will take advantage of the latest Big Data technologies like Apache Spark , and use an artificial intelligence summarize the relevant news about their clients and provide useful insights about what’s driving the day’s news.

Analytics 60

Analytics Data Analysis Technology 60

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 95

Storytelling Measurement Ethics Web 95

The Hoffman Agency

APRIL 6, 2020

That exclamation from famous fictional detective and personal childhood role model Sherlock Holmes has often been used by proponents of data analysis, but it’s never been truer than now, a full 128 years after Sir Arthur Conan Doyle first published The Adventure of The Copper Beeches where that quote originates. More on the second in a bit.)

Storytelling 53

Storytelling Data Journalism Resources 53

Marketwired

FEBRUARY 16, 2016

Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. . rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100

PR Conversations

DECEMBER 19, 2014

The promise that ‘big data’ could automate organisational communications has proved a fallacy. A focus on online marketing of content has seen aggregation, ‘cut and paste’ copying, superficiality and promiscuous pitching of uninspiring ‘storytelling’ dominate at the expense of relevant, informed, and meaningful material.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

JUNE 3, 2017

In it he observes: “The CMO is no longer the executive with the big vision to develop flashy ad campaigns, but a leader who must be conversant across big data, creative and technology. To succeed, they must now be as much a quant as they are a creative thinker.”.

Web 74

Web Content Marketing Technology Creativity 74

NewsWhip

JULY 29, 2021

This is maybe something that’s initially well in polls that are too structured and don’t capture new things through emergent, but this is the [NLP] and big data side of it. The predictions are only as good as the data coming into that. How do you deal with that? Brian: Yeah. It’s a great question.

Brand 78

Brand Branding Marketing Data 78

Flatiron Communications

MAY 2, 2017

Pretty soon, I needed to find a new business prospect’s email, and I remembered this tool, which purportedly “uses big data and machine learning algorithms to find the email address of any professional in any company in one second.”

Tools 45

Tools Twitter Report Pitching 45

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

Ethics 52

Ethics Communications Print Television 52