5W PR

JULY 5, 2023

However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics? What is Considered Big Data? Big data is not just about dataset size.

Big Data 78

Big Data Analytics Data Analysis 78

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first? This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

5W PR

MARCH 24, 2017

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.

Big Data 84

Big Data Data Marketing Education 84

Flack's Revenge

JUNE 22, 2016

It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” Which topics come out ahead in the buzzword bakeoff?

Big Data 136

Big Data Infographics Data Software 136

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. Show transparency.

Reputation 305

Reputation Privacy Data Advertising 305

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). ” Or “big data” – hot or not?

Enterprise 177

Enterprise Big Data Technology Analysis 177

The Proactive Report

SEPTEMBER 10, 2014

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Microsoft leads on data center – with Cisco and Google in second and third. Google leads on Big Data – with IBM and Microsoft in second and third.

Report 133

Report Big Data Brand Branding 133

Flack's Revenge

OCTOBER 27, 2021

It is the one that follows the inexorable march of technology evolution and disruption. Geoffrey Moore wrote about the dynamics of technology adoption in his classic text, Crossing the Chasm (the “chasm” refers to the gap separating innovation and mass adoption). ” Or “big data” – hot or not?

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

MARCH 20, 2017

Cision has big ideas on the future of earned media technology; we’ve been moving fast, and we’re ready to move faster. Most notably you’ll see us expanding features of the Cision Communications Cloud ™ technology platform such as big data, measurement and Cision ID solutions.

Technology 227

Technology Data Big Data Measurement 227

Agility PR Solutions

JANUARY 29, 2020

From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon. As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come.

Big Data 128

Big Data Creativity Technology Data 128

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Data 117

Data Data-Driven PR Big Data Analytics 117

Onclusive

MARCH 8, 2018

Heidi began the webinar by talking about what has fueled the growth in AI by citing that “more data has been created in the past two years than in the entire history of the human race” (SINTEF ITC). AI helps PR pros make sense of these massive quantities of data and surface the insights that matter. McKinsey & Company). $2

Case Study 170

Case Study Engineering Measurement Big Data 170

Cision

DECEMBER 21, 2017

Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. Many startups and small companies put so much focus on gaining traction and improving their reach that they don’t realize success is more than just a numbers game.

Measurement 272

Measurement Strategy Software Analytics 272

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. How can we access data for PR ROI?

Analytics 170

Analytics Measurement Data Technology 170

Onclusive

DECEMBER 17, 2018

Jeremy Longinotti , VP of Sales and Business Development at AirPR, previously Co-Founder and Chief Operating Officer at TruSignal, the big data and predictive analytics company. The PR and communication function, on the whole, has been losing ground relative to the advances in marketing technology.

Analytics 150

Analytics Data Big Data Technology 150

5W PR

JANUARY 16, 2020

Artificial Intelligence and Big Data. Today, widespread investment in big data and Artificial intelligence (AI) has changed the establishment of effective public relations campaigns. To boot, AI, machine learning (ML) and natural language processing (NLP) technologies are more commonplace.

Trends 120

Trends Communications Big Data B2C 120

Shift Communications

AUGUST 19, 2016

Approaching my first year working in technology public relations, I’ve started to reflect on how much technology PR differs from my former life in corporate PR. I used to put tech media into one big category, but who knew there are outlets dedicated to covering contact centers? Clients have a (very) wide range of technologies.

Technology 60

Technology Nonprofit Big Data Pitching 60

Communications Conversations

NOVEMBER 10, 2014

” According to the site, Wordsmith “transforms Big Data into narrative reports by spotting patterns, correlations and key insights in the data and then describing them in plain English, just like a human would.” After I calmed down a bit, I decided to look into this a bit more for myself.

Corporate 146

Corporate Communications Tools Content Marketing 146

Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Technology: media and workflow Most practitioners across Europe highlighted the importance of digitalising stakeholder communications (87.7%) and building a digital infrastructure (83.9%).

Report 127

Report Communications Big Data Survey 127

PR in High Definition

JUNE 29, 2015

London Technology Week (16th – 21st June 2015) brings together the capital’s tech scene for a week comprising 250 events, covering topics such as gaming, big data, IT, wearables, education, music, sport, fashion, finance and science.

Technology 48

Technology Big Data Fashion Sports 48

Flack's Revenge

MAY 4, 2016

According to the website: From VR, 3D printing and hackathons to fashion tech, data visualization, digital art, interactive installations and STEAM, Creative Technology is front and center in innovation success stories across the corporate and non-profit landscape. The evening’s speakers broke it down further.

Creativity 120

Creativity Print Big Data Fashion 120

Wadds Inc.

NOVEMBER 12, 2023

Digitalisation and data The webinar examined the issue of digitalisation and big data, marking a shift toward a more data-driven public relations practice. Big data and algorithms. since 2016, [have] kept a very high position in our discussions," said Tench.

Communications 105

Communications Big Data Leadership Data 105

Onclusive

MARCH 19, 2019

If you love storytelling, are fascinated by Big Data, value relationships, and want to have a real impact on the future of a company and an industry, then we want to talk to you. Passionate about data and technology and how it can be leveraged to drive business impact. Responsibilities.

Engineering 150

Engineering Storytelling Big Data Data 150

Cision

MARCH 28, 2017

Combined with the power of the Cision Communications Cloud™ technology platform, Cision and Bulletin Intelligence will continue to deliver trusted resources to executives making critical decisions based on data. Busy C-level leaders don’t need big data — they need big insights, and they need them quickly.

Big Data 120

Big Data Analysis Data Corporate 120

PRSay

OCTOBER 24, 2018

He then spoke about quickly overcoming Mitsubishi’s problems and restoring its profitability through billions of dollars in savings that would result from sharing technology within the alliance. Digitally connected global stakeholders could watch the event and broadcast their own responses.

Ethics 265

Ethics Automotive Conference Technology 265

Contently - Strategy

NOVEMBER 12, 2020

They’re worshipping at the alter of big data, but often failing to invest in the kind of day-to-day content that would change the way consumers feel about them. ” So why hasn’t there been more attention and investment in content? You need to develop a strong content strategy and point of view in the market.

Brand 145

Brand Branding Healthcare Enterprise 145

Flack's Revenge

NOVEMBER 7, 2016

Sigmoid – Big data analytics, applied to advertising (and other markets). Algomizer – Interesting Israeli tech that helps improve online marketing results. MediaStinct – A global, digital ad network providing search, video, mobile and display advertising solutions.

Mobile 166

Mobile Big Data Advertising Advertising 166

PRSay

DECEMBER 15, 2017

Learn more about a specific area such as content marketing or big data by attending a local Meetup If you don’t see a Meetup meeting on a topic that you’d like to know more about, then start one yourself. Network outside your company. Network inside your company. Enter an awards competition.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Agility PR Solutions

APRIL 4, 2022

Marketing and public relations as a whole now rely to a great extent on information technology. Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. It is thus now critical for a seamless and […].

Big Data 78

Big Data Marketing System Data 78

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Furrier: How do you aggregate the data? Akeroyd: “We are now a big data source ourselves.

Communications 96

Communications Interviews Software Data 96

Polaris

DECEMBER 18, 2014

Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135

Trends Marketing Pinterest Social Media 135

Stephen Waddington

NOVEMBER 28, 2021

The AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future provides an overview of understanding and preparedness for artificial intelligence within public relations. Unfortunately, nothing has really changed,” said report co-author Professor Anne Gregory. “We

Publicity 78

Publicity Big Data Government Survey 78

Onclusive

MAY 31, 2017

This will make the data you do include shine. It’s easy to get overwhelmed by the amount of data that’s available to us now that the PR industry has caught up with the Big Data movement. The post How I Learned to Embrace Data appeared first on AirPR.

Data 150

Data Resources Engineering Film 150

Cision

SEPTEMBER 22, 2016

Brands are doing two things today that are evolutionary within measurement – (1) they are combining different data sources (sometimes big data, sometime not-so-big data) to create a more complete and, more importantly, accurate picture of the consumer and how she behaves; and (2) brands are using technologies like passive metering and cookie tracking (..)

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Marketwired

FEBRUARY 11, 2016

Rebekah Iliff is the Chief Strategy Officer for AirPR, a technology platform to increase PR performance. Additionally, Iliff frequently moderates and participates on panels at leading technology and business conferences, and she has presented at countless conferences on the future of PR and big data. Tell us @AirPR.

Conference 100

Conference Big Data Pitching Employee 100