Cision

DECEMBER 19, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 0

Content Marketing Marketing SEO Engineering 0

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. To capitalize on this trend, casinos must adopt a robust online content marketing strategy.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Keeping Content Powerful And Unique.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Contently - Strategy

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Don’t get me wrong: there’s a time and place for incorporating memes and internet discourse into your content strategy.

Content Marketing 95

Content Marketing Trends How To Travel 95

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168

B2B Study Blogging Survey 168

Agility PR Solutions

JUNE 13, 2021

Blogs aren’t going out of style anytime soon, despite what the internet would have you believe. While social media platforms like Instagram and content formats like video are soaring, blogs are still an effective content marketing and communication medium. More importantly, businesses […].

SEO 164

SEO Blogging Instagram Content Marketing 164

Contently - Strategy

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! In other words, you need a content strategy. Read on for the essential elements of how to create a successful content marketing strategy.

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. Content Marketing World. Content Marketing Conference. Confab, The Content Strategy Conference. Dates: September 3-6, 2019.

Conference 256

Conference Content Marketing Marketing Internal 256

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 172

Blogging B2B Software SEO 172

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

JANUARY 19, 2021

As the roles and responsibilities of marketers continue to blur, finding the right technology solutions is critical. With responsibility for earned, owned, and social media at SMG , I’m tasked with connecting the dots between our content marketing and our business outcomes. Director of Brand Marketing, SMG.

Content Marketing 195

Content Marketing Marketing Analytics Report 195

Sword and the Script

OCTOBER 29, 2024

A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. Publish at least once a week (2-5x is better), do it consistently and on deadline – rather than whenever you get to it. Over time you can add volume.

Marketing 215

Marketing eBook Guidelines B2B 215

Prowly

JULY 2, 2020

million blog posts are being published in a single day, every day. As a content marketer, you’re not alone in your struggle to generate optimum content visibility. But using the right content format coupled with well-directed platform and distribution strategies can […].

Content Marketing 173

Content Marketing Marketing Blogging Strategy 173

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Intelligent Content Conference (ICC). Content Marketing Conference. Content Marketing World.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

DECEMBER 28, 2021

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. That works out to one post per week, which is like clockwork.

Blogging 159

Blogging Software Google Content Marketing 159

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Content Factors. Creating Content.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. Of course, it wasn’t.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Here’s why you should consider creating a content calendar for your company.

How To 0

How To Content Marketing Conference Analytics 0

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 153

Content Marketing B2B Marketing eBook 153

Sword and the Script

JANUARY 21, 2025

Weekly writing If you are reading this you know I produce a weekly blog post. All this keeps my skills sharp and allows me to experiment with marketing ideas. I started this blog in early 2009 after coming home from an overseas deployment. I started a blog to provide hands-on learning about content marketing and social media.

Google 156

Google Course Survey YouTube 156

Flack's Revenge

JUNE 29, 2022

It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead. But why is content marketing dying, Diego? My first reaction was, “give me a break! Another XXX is dead (or dying) story! More clickbait fodder.”

Content Marketing 156

Content Marketing Leadership Marketing Interviews 156

Cision

JANUARY 18, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Create Highly Shareable Content. Amplify Media Mentions. Amplify Media Mentions.

Strategy 276

Strategy How To Media Infographics 276

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. Consider this a blog post in the traditional web-log sense. I’ve been thinking that B2B marketing tries too hard. This post is merely a musing.

B2B 141

B2B Marketing Content Marketing Web 141

Cision

NOVEMBER 16, 2016

And while it’s easy to mark your products down 40% in an effort to attract Black Friday traffic, it’s more difficult to remember to include your content marketing efforts in your holiday marketing strategy. Here’s an example of content you could do across channels beyond a Black Friday Sale announcement. Plan Ahead.

Content Marketing 120

Content Marketing Marketing Case Study Social Media 120

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. Research from the Content Marketing Institute shows that 80% of top-performing B2B content marketers prioritize building audiences through owned media channels.

Branding 78

Branding Brand Media Journalism 78

Agility PR Solutions

JULY 15, 2024

If you’re reading this, you probably know what a blog is. Blogs are everywhere, with catchy titles and easy access. They’re brilliant for building your online presence and driving traffic, and SEO reps, content marketers, and digital strategists can’t get enough of them.

Content Marketing 105

Content Marketing Marketing SEO Blogging 105

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. For marketers, this makes brand awareness a huge challenge: How do we stand out above the noise? Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more.

Branding 246

Branding Brand eBook Video 246

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Cision

MAY 29, 2017

With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics. Offer Users Quality Content. Create Content That Your Audience Will Love. you can benefit a lot.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Use Your Press Release to Drive Traffic to Your Blog. The value of content marketing has been proven time and time again.

Infographics 283

Infographics Consumer Video Examples 283

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Sometimes, I feel more like a content machine than a content strategist. Creativity.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

5W PR

NOVEMBER 26, 2024

Track Performance Monitor metrics such as engagement rates, website traffic, and sales to measure the impact of influencer marketing campaigns. The Power of Content Marketing Content marketing involves creating valuable and informative content to attract and engage the target audience.

Video 78

Video Trends Marketing Advertising 78

ImPRessions - Crenshaw Communications

MAY 20, 2020

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306