ImPRessions - Crenshaw Communications

MARCH 16, 2021

Video summaries of current blog posts are another way to ramp up video content. If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it. Customer service and customer sentiment . Try unpolished images to drive engagement.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

APRIL 18, 2023

But as Dorothy Crenshaw points out in this blog post, the “drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time.” From shoring up customer service to conducting a reputation audit, Dorothy shares seven practical ways to safeguard brand reputation.

Reputation 333

Reputation Crisis Customer Service B2B 333

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JULY 14, 2021

Product awards are excellent ways to build credibility, but there are worthwhile awards that focus on a company’s customer service, workplace culture, or individual accomplishments. Especially in the B2B tech space, buyers are seeking partners that also provide great service in addition to a great product.

B2B 334

B2B Company Case Study Conference 334

Ronn Torossian

AUGUST 4, 2018

Being successful on channels like Twitter today isn’t just about delivering exceptional customer service and useful content. The post How Twitter Feuds Have Turned into Good PR appeared first on 5WPR CEO Ronn Torossian Founder's Blog. It turns out that a little banter … READ MORE ».

Twitter 199

Twitter Customer Service Social Media Tools 199

5W PR

NOVEMBER 12, 2024

Thought Leadership Content Producing and disseminating high-quality content, such as blog posts, whitepapers, and case studies, can establish a company as an expert in its field. Reach out to customers proactively, whether to offer support, share updates, or celebrate milestones. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

NOVEMBER 29, 2024

Customer-Centric Social Media Social media platforms have become essential for engaging with customers. This demonstrates a commitment to customer service and helps build trust. By providing customers with the flexibility to choose the services they need, Spirit can cater to a wider range of preferences.

Airlines 78

Airlines Marketing Travel Policies 78

Ronn Torossian

JULY 19, 2017

There are some things you should be doing to keep your business in the minds of customers – both current and potential ones. Customer Service. Good customer service builds brand loyalty, but great customer service lets … READ MORE ».

Hotels 150

Hotels Customer Service Blogging Branding 150

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. A social media manager loses their temper in a customer service post on Facebook. Don’t forget newpapers, blogs, chat rooms, and magazines. By Chris Syme. What are your core influencers saying?

Social Media 239

Social Media Crisis Training Media 239

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Customer support can be a game-changer. Any technology requires a certain level of support.

Technology 195

Technology Comparison How To Software 195

Cision

JULY 6, 2016

That number might be even higher if you’re the one sending the marketing, sales or customer service emails. But there’s a better way: automating everything from your marketing email funnel to the templates you send for certain customer service inquiries can seriously free up your time. Automate Workflows.

Marketing 159

Marketing Customer Service Software Social Media 159

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Write down all of the questions your customer service department is asked. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Choose team members who demonstrate good judgment and stay calm under pressure.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Barokas

AUGUST 22, 2019

It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your company’s culture, customer service and communications strategy are all aligned – it can help your business maintain a healthy reputation and even lead to brand loyalty. Stella Heekin.

Customer Service 84

Customer Service Company Strategy Communications 84

5W PR

NOVEMBER 27, 2024

Prioritizing Customer Experience Exceptional customer service is paramount for attracting and retaining visitors. Train the staff to provide personalized service and go the extra mile to exceed expectations. This not only benefits the casino but also contributes to the overall vibrancy of the destination.

How To 78

How To Marketing Hotels Local 78

5W PR

APRIL 5, 2025

Organizations should consider: Traditional media outlets Social media platforms Direct stakeholder communication Internal communication systems Public information websites Customer service channels Common Crisis PR Mistakes to Avoid Learning from past crisis management failures helps organizations avoid similar pitfalls.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

FEBRUARY 17, 2025

This includes providing regular updates through press releases, blog posts, and social media. Customers appreciate honesty, and businesses that are upfront about their mistakes are more likely to rebuild credibility. Engaging Directly with Customers Direct engagement with customers can help rebuild relationships.

Crisis 78

Crisis Branding Brand Case Study 78

Cision

APRIL 21, 2017

Every time someone mentions your brand on social media or a blog, it’s up to you to respond. Now, these people may be willing to spread the word about your brand for you, but in my experience, a little nurturing of that relationship never hurts. Here’s how you can strengthen the bond with the people who love you. Acknowledge Them.

Branding 229

Branding Brand Social Media Survey 229

Melissa Agnes

SEPTEMBER 12, 2014

From The Crisis Intelligence Blog. TCIP #014 – Toronto Police Service, Their Customer Service and Crisis Preparedness with Chris Boddy. This week on The Crisis Intelligence Podcast, I had the pleasure of chatting with Staff Sergeant Chris Boddy of the Toronto Police Service. Have an awesome weekend!

Crisis Management 191

Crisis Management Crisis Healthcare Customer Service 191

Stern + Associates

DECEMBER 8, 2022

In this blog post that’s mostly written by ChatGPT, we’ll explain everything you need to know about this disruptive technology and how writers can leverage the tool to connect with audiences in new and innovative ways. The post A Blog Article About ChatGPT (Mostly) Written by ChatGPT appeared first on Stern Strategy Group.

Blogging 62

Blogging Technology Writing Customer Service 62

Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up? If you follow the right path, the results will prove itself.

Data 195

Data Communications Reputation Data-Driven PR 195

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

5W PR

MARCH 7, 2025

Chatbots and AI-Driven Customer Service Modern fitness brands use AI-powered chatbots to provide 24/7 customer support while gathering valuable marketing insights. The post The Role Of AI In Wellness And Fitness Marketing appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Marketing 78

Marketing System Data Analytics 78

Rock the Status Quo

JULY 30, 2014

It can be as simple as pointing a SlideShare document, guest blog post or byline article to a specific website page, then monitoring traffic to that page. She also blogs at Waxing Unlyrical and hosts the #MeasurePR Twitter chat (first Tuesdays at noon EST). and an adjunct professor at Johns Hopkins University. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

5W PR

FEBRUARY 27, 2025

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. The post Managing Toy Safety Communication: A Strategic PR Guide appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Communications 78

Communications Education Consumer Crisis 78

Agility PR Solutions

OCTOBER 9, 2024

A customer experience (CX) platform is the sum of any tool or technology used to help a company manage customer interactions across various touchpoints to improve customer service. These touchpoints could be online (social media, email marketing, and the website) or offline (physical store and print advertising.)

Print 105

Print Customer Service Advertising Advertising 105

Remote PR Jobs

JULY 11, 2024

Consistency in brand voice— from press releases and customer service interactions to social media and website content— helps audiences build a positive association with your product or service in their daily lives. Create Engaging Content : Develop blogs, videos, and social media posts that tell stories related to your brand.

Branding 213

Branding Brand Storytelling Airlines 213

5W PR

MARCH 16, 2025

This might include: Website behavioral data Customer purchase history Email engagement metrics Survey responses Customer service interactions Mobile app usage data Implement clear value exchanges to encourage users to share their data willingly.

Privacy 78

Privacy Marketing Advertising Advertising 78

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. Social media has always been recognized as a strong customer service facilitator. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Prowly

APRIL 11, 2025

Moreover, it involves strategies such as review response, the handling of PR crises, and improving customer service. Compile a list of all media mentions (news articles, blog posts, podcasts, videos). Contribute to industry blogs, forums, and publications to stay at the top of their minds.

Reputation 104

Reputation Publicity How To Marketing 104

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 160

Instagram Technology Resources Employee 160

Stephen Waddington

MAY 16, 2017

This is my motivation for blogging but it doesn’t suit everyone. Organisations themselves are become influencers by creating their own media such as apps, blogs and websites. The majority of online communities are used as a means of content marketing, or rudimentary customer service. Thanks for stopping by.

Publicity 119

Publicity Customer Service Community International 119

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. Blog Posts. 6 Customer Service Insights From Peter Shankman. White Paper. Click the titles to read more!

Marketing 120

Marketing Customer Service Employee Mobile 120

Deirdre Breakenridge

FEBRUARY 27, 2017

Chat bots replace many parts of customer service. Make a plan that includes: How much time per day you’ll spend learning, Top five publications, blogs, online magazines you want to read every day, Top three courses you want to take in the next three month, Top three conferences you want to attend this year. Don’t believe me?

Customer Service 150

Customer Service Meeting Community Conference 150

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. Once the bylined article is published, don’t forget to promote it on social channels.

B2B 147

B2B Leadership Customer Service eBook 147

Prowly

APRIL 10, 2025

Use custom filters like media type, sentiment, backlinks, and languages. Track mentions in blogs, forums, print, and broadcast media. Source: G2 This kills two birds with one stone: potential customers can see social proof when considering your products or services and you can reuse the best reviews for your future content.

Branding 104

Branding Brand How To Measurement 104

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Branding 195

Branding Brand How To Reputation 195