Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 521

Blogging Media Relations Tools Report 521

Business Wire

APRIL 3, 2020

The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.

Blogging 383

Blogging International Internal Agency 383

Business Wire

SEPTEMBER 27, 2022

Public relations and marketing communicators know this is tough and are always looking for ways to improve. Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible.

Blogging 379

Blogging Communications Publicity Marketing 379

Contently - Strategy

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience. Needless to say, a lot has changed since then. There was no easy way to fix this.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Business Wire

SEPTEMBER 29, 2023

AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time. Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations.

Writing 404

Writing Blogging Social Media Communications 404

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. Small business and start-up professionals wear many hats. So it’s no surprise that public relations may be pushed to the back burner.

Small Business 399

Small Business Blogging Customer Service Social Media 399

Business Wire

APRIL 19, 2022

Last year was exceptionally busy for the global IPO market, seeing more activity than any year in the last 20. According to Ernst & Young’s annual global IPO report , there were 2,388 IPO deals in 2021, representing a 64% increase year-over-year from 2020.

Blogging 361

Blogging Report Company Marketing 361

Business Wire

APRIL 19, 2023

New Developments in the Private Capital Markets Require Better Preparation, Longer Lead Times, Experienced Advisors, and Openness to New Structures for Growth and Late-Stage Private Companies The IPO market has been awfully quiet over the past 18 months.

Company 327

Company Blogging Marketing Employee 327

Business Wire

DECEMBER 15, 2020

But for those of us in public relations, or worse yet digital marketing, when someone unfamiliar with the industry asks, it's a commonly asked question that bedevils even the mightiest of PR pros. For most people that question is easy to answer. Don’t sweat it. I’m here to help.

Blogging 363

Blogging Marketing Industry Publicity 363

Business Wire

JUNE 21, 2022

Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions. We have all heard the saying “high risk, high reward.”

Storytelling 409

Storytelling Blogging Employee Industry 409

Business Wire

MAY 25, 2023

More so, The State of Events 2023 report suggested that 63% of marketers are planning to host in-person events within the next 1-2 years. According to AMEX, 81% of events were expected to have an in-person element in 2022, and with pandemic woes in the past, this number is expected to increase in 2023.

Conference 337

Conference Blogging Report Industry 337

Business Wire

JUNE 30, 2022

In this partner webinar, Muck Rack , Agence-France Presse , and The Foreign Press Association shared tips for getting your organization’s press releases and pitches seen and acted on by reporters outside of your home market.

Pitching 399

Pitching International Internal Blogging 399

Business Wire

MAY 4, 2023

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. Among the most talked about of these new AI tools is ChatGPT, a language model developed by OpenAI that can generate human-like text responses to a wide range of prompts and feedback.

Tools 362

Tools Publicity Blogging Marketing 362

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. In 2024, I wrote 53 blog posts and an estimated 53,000 words.

B2B 151

B2B Marketing Leadership Study 151

Business Wire

NOVEMBER 8, 2021

As our goal is to deliver ‘leadability’ for international organisations, and the market momentum that goes with it, in the Central & Eastern Europe (CEE) region, we have prepared a short guide on factors to take into account if you want to build lasting relationships with the media for your organisation or brand.

Blogging 320

Blogging How To Communications International 320

Business Wire

JANUARY 11, 2022

2021 proved to be one of the best initial public offering (IPO) markets ever. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

Company 310

Company Publicity Communications Blogging 310

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Marketing budgets are down considerably. Marketing teams are spread thin. Buyer’s choice.

B2B 181

B2B Survey Marketing Analysis 181

Business Wire

MARCH 7, 2024

As with any marketing and communications tactic, it’s important to understand the return on investment (ROI) for press release distribution. Press releases have long been regarded as indispensable tools for circulating important news and information. What metrics are important for measuring your results?

Measurement 297

Measurement Blogging Analytics Tools 297

5W PR

DECEMBER 27, 2024

User-generated content has become an indispensable tool in video game marketing. The Power of UGC in Video Game Marketing UGC offers a multitude of benefits for both players and developers. Key Strategies for Leveraging UGC in Video Game Marketing Equip players with the necessary tools and resources to create high-quality content.

Community 144

Community Video Marketing Creativity 144

Business Wire

NOVEMBER 10, 2021

Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets. Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong.

Enterprise 307

Enterprise International Internal Blogging 307

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

NOVEMBER 19, 2024

Brand prioritizes perception, demand prioritizes behavior; integrated marketing teams tend to have stronger cross-functional relationships, are more involved in strategy, and generally have larger budgets Marketers who succeed at integrating brand marketing with demand marketing tend to produce better results.

Study 148

Study Branding Brand Marketing 148

Business Wire

JULY 13, 2023

Marketing and PR have changed in amazing ways in the past few years. The use of multimedia by marketing and PR pros, especially videos , is only going to increase in the future. New tech capabilities, speedier dissemination of news, and evolving social platforms all have the potential to generate visibility for your information.

Blogging 267

Blogging How To Instagram Video 267

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Marketing content should be a key component in our ideation processes — especially during quiet periods. . With that in mind here is a refresher on ways that PR teams can use content marketing assets to drive PR results and ideas. They may find their way into the occasional short blog post for the company site.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. Consider this a blog post in the traditional web-log sense. I’ve been thinking that B2B marketing tries too hard. This post is merely a musing.

B2B 142

B2B Marketing Content Marketing Web 142

Bianchi Biz Blog

OCTOBER 28, 2024

Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Marketing 101

Marketing Crisis Local Internal 101

Agility PR Solutions

NOVEMBER 20, 2024

Currently, content marketing is the main function of modern digital marketing. Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Content marketing grew quickly. It improves awareness of the company, educates customers, and turns leads.

Content Marketing 105

Content Marketing Industry Marketing Education 105

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

MARCH 25, 2025

Marketing a fitness studio requires precision, authenticity, and data-driven decision-making in today’s competitive landscape. Based on analysis of top-performing fitness studios and marketing data, this guide outlines proven approaches that drive real business results.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. To capitalize on this trend, casinos must adopt a robust online content marketing strategy.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Sword and the Script

OCTOBER 8, 2024

B2B marketing today produces more stuff, for more channels, for longer sales cycles on smaller budgets – and B2B customers want a unified CX or they say they will churn B2B marketing is an incredibly difficult job. Consider the following statistics from just this year: B2B marketing budgets are “anemic” in 2024, sitting at 7.7%

B2B 170

B2B Survey Study Financial 170

Sword and the Script

MARCH 4, 2025

Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? For example, in the graphic below, trust ranks as one of the top three factors necessary to generate demand.

Marketing 118

Marketing Fashion Survey Education 118

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. I used to listen to a lot more marketing and PR podcasts, and while I still have some in the queue, Ive cut back in favor of other topics.

Google 157

Google Course Survey YouTube 157

Sword and the Script

SEPTEMBER 24, 2024

The account management model most tech companies employ puts sales and marketing at odds over customer references Gaining access to customers for direct conversations is a long-standing problem in B2B marketing. I’m using the term customer reference here interchangeably with access to customers by a marketing team.

B2B 142

B2B Case Study Study Conference 142

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences. Jake Mazanke.

Measurement 356

Measurement SEO Web Social Media 356