Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. Set your goals.

Measurement 370

Measurement How To Analysis Hotels 370

Onclusive

MARCH 24, 2022

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

The Resolution Blog

DECEMBER 2, 2024

We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work. Google Trends is a free tool that anyone can use.

Google 156

Google Measurement Trends Branding 156

Business Wire

SEPTEMBER 27, 2022

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

Blogging 379

Blogging Communications Publicity Marketing 379

Cision

NOVEMBER 7, 2017

The measurement of earned media needs a change. While earned media is more influential than paid, because of the lack of measurement, paid media often receives the lion’s share of the marketing budget. Why is Earned Media so Difficult to Measure? . Conversion — Measure downstream activity and business impact.

Measurement 0

Measurement Media B2C B2B 0

Business Wire

MARCH 30, 2020

But you’re not done - you still need to measure your results. You put a lot of time into your release, perfecting the right message and selecting the right distribution to reach your audience. How do busy communicators know which data points are most important to review when their time is limited?

Data 288

Data Blogging Analytics Measurement 288

Business Wire

APRIL 13, 2021

For the last 18 months, Business Wire and Onclusive have been working closely together to analyze thousands of press releases. In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising.

Technology 370

Technology Blogging Data Analytics 370

The Resolution Blog

APRIL 30, 2020

We called in the experts and we’ve been busy creating and packaging up a series of webinars, podcasts and blog posts to help […]. The post From insight to measurement, this is your ultimate guide to pivoting PR during the pandemic appeared first on PR Resolution — by CoverageBook. If that’s you, we want to help.

Measurement 296

Measurement Blogging Industry Strategy 296

Sword and the Script

OCTOBER 29, 2024

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. It’s heavy lifting.

Marketing 216

Marketing eBook Guidelines B2B 216

Business Wire

SEPTEMBER 14, 2021

Crypto regulations , budget and infrastructure planning , and policy measures on Big Tech companies’ practices are some of the vital roles the U.S. government plays in our daily lives. It has become a critical external force that can affect the operations of any organization.

Government 267

Government Policies Strategy Blogging 267

Institute for Public Relations

NOVEMBER 3, 2024

This blog is provided by the IPR Measurement Commission. Accurate and timely media analysis is crucial to shaping public relations strategies and measuring audience impact.

Measurement 71

Measurement Analysis Trends Blogging 71

Onclusive

DECEMBER 1, 2021

In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and social media monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Getting to ROI through business impact measurement.

How To 397

How To Media Software Analytics 397

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Measure and improve.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences.

Measurement 356

Measurement SEO Web Social Media 356

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

Measurement 78

Measurement Tools Analysis Analytics 78

The Resolution Blog

FEBRUARY 9, 2022

Mid-way through the year, CoverageBook’s Stella Bayles shared her thoughts on how measurement had […]. The post The new shape of measurement in 2022: PR experts predict how you’ll evaluate success this year appeared first on PR Resolution — by CoverageBook.

Measurement 296

Measurement Report Blogging 296

Sword and the Script

DECEMBER 3, 2024

The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” Those things sound interesting but there’s still plenty of work to be done.

Software 176

Software Measurement B2B Training 176

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics. The answer?

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Branding 370

Branding Brand Media Measurement 370

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Hotels 195

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman.

Media 370

Media Advertising Advertising Corporate 370

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Measure success. Set your messaging, write the story.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Remote PR Jobs

FEBRUARY 25, 2025

Set Clear Goals: Set SMART goalsspecific, measurable, achievable, relevant, and time-bound. Choose the Right Channels: Use a mix of digital public relations strategies, like social media channels, blogs, and podcasts, along with traditional media. Thought Leadership: Look at experts, their pages on LinkedIn and guest blogs.

Strategy 155

Strategy How To Crisis Management Crisis 155

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

SEPTEMBER 27, 2017

Think of your monitoring and measurement tools as your early warning system that will activate your crisis communications strategy. Notifications from monitoring and measurement tools can help you with 24/7 coverage. After a crisis and once you have established takeaways, adjust your protocols and measurements for the future.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

The Resolution Blog

NOVEMBER 16, 2021

With an aim to help PR teams of all shapes and sizes showcase and measure their work. But a big step forward in measurement & evaluation for the PR Industry. With minimal faff. I’d say that need is very much still there. And then some. Thousands of people use it. Which still […]. The post CoverageBook 2.

Measurement 276

Measurement Data Industry Blogging 276

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Energy 397

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Measuring and analyzing the impact of specific key messages and sound bytes can also shift your company’s topline messaging strategy. Clarissa Horowitz. VP of Marketing, BitGo.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

The Resolution Blog

SEPTEMBER 10, 2024

It […] The post Beyond the billions: A realistic approach to measuring PR impact appeared first on PR Resolution — by CoverageBook. Joking aside, have you ever presented a report with an audience in the millions or billions? I’ll admit that I have).

Measurement 209

Measurement Report Blogging 209

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Draft the implementation plan for your proposal, including the timeline, the expected outcomes, the resources needed, who will be involved, and how you will measure success. What are the benefits? How will we do it? Step 4: Work out the plan.

How To 396

How To Measurement Writing Data 396

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Be on the lookout for for The Ultimate Guide to Earned Media Measurement & Strategy whitepaper in the coming weeks. Elizabeth Barrett. VP Research, Gartner.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

Deirdre Breakenridge

MARCH 2, 2020

A follow-up blog post by Communication Strategist Deirdre Breakenridge inspired a series of direct messages on Twitter between Breakenridge and fellow PR industry pro, Valerie Simon. This was an important question and one that should be explored beyond one student or one blog post. What began as a simple blog, soon became a movement.

Community 60

Community Twitter Blogging Resources 60

5W PR

JANUARY 30, 2025

Real-Time Analytics and Measurement Digital distribution enables precise tracking of press release performance. The post The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

SEO 143

SEO Social Media Crisis Communications Media 143