ImPRessions - Crenshaw Communications

JANUARY 11, 2022

I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. What are you writing about?

Writing 294

Writing Journalism Pitching Report 294

Contently - Strategy

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Identify which stories to save vs. toss The first step involved determining if a story was worthy of updating or if it needed to be removed from the blog entirely.

Blogging 89

Blogging SEO Analysis Content Marketing 89

Business Wire

FEBRUARY 7, 2023

Often when writing a news release, the majority of the effort goes into the information in the body of the release. While creating text or multimedia that informs and interests the reader is important, headlines also deserve serious thought.

Blogging 362

Blogging Writing Education Publicity 362

Deirdre Breakenridge

JANUARY 10, 2022

A Guest Post By Haley Epping, Masters Student At American University, FEEL Blog Post Winner. It may be hard for people to write it down publicly, so an alternative could be to encourage them to write it on their personal computer. The essence of the FEEL method is prioritizing communication and recognizing your feelings.

Blogging 263

Blogging Construction Groups Meeting 263

Cision

JANUARY 14, 2021

Set small writing goals in 2021 and see big results.

Writing 436

Writing Blogging Media 436

Business Wire

OCTOBER 14, 2021

The actress and author Louise Brooks, who began her working life as a Jazz Age flapper and concluded it as an acclaimed essayist, described her writing process this way: “Writing is 1% inspiration — and 99% elimination.”. All writing — even the best writing — needs editing.

Blogging 326

Blogging Writing Corporate Agency 326

Business Wire

JULY 16, 2021

The reader experience dominated our popular blog posts for the second quarter of 2021. Business Wire’s top 10 most widely read and shared blog posts for Q2 2021 are featured here.

Blogging 221

Blogging Media Relations Journalism Writing 221

Business Wire

DECEMBER 7, 2020

Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind.

Writing 265

Writing Blogging Consumer Communications 265

Business Wire

MARCH 29, 2023

Not only is sharing your organization’s news important, but thoughtfully writing your release and formatting your information can help draw media and consumer interest. As you draft your next press release, here’s a quick refresher on details to include.

Blogging 305

Blogging Writing Consumer Media 305

Business Wire

APRIL 9, 2021

Writing tips, international news distribution, and a frank discussion on hiring practices in the public relations industry – these are just a sample of topics our blog touched on this year. Business Wire’s 10 most sought-after blog posts for Q1 2021 are back, featured here.

Blogging 196

Blogging International Internal Trends 196

Business Wire

JANUARY 27, 2021

Do they write a press release? Every day companies ask why they should use a newswire to distribute their news. One of the biggest decisions that communications teams must make is how to get their news in front of the right audiences. How do they send it out? We identified the following seven core reasons to use a newswire: Trust.

Blogging 338

Blogging Writing Publicity Company 338

Cision

MARCH 25, 2021

So follow these tips the next time you’re writing a headline. Your headline is the first (and sometimes only) thing a reader sees.

Writing 360

Writing Blogging Media 360

Business Wire

APRIL 15, 2020

The genesis of the webinar was a piece of content we wanted to write about a question we are often asked by our clients: “How do you know when to hire a PR firm?” That question inspired us to bring these experts together. Here are some highlights from the discussion.

Agency 244

Agency Blogging Writing Publicity 244

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 172

Blogging B2B Software SEO 172

PRSay

JANUARY 4, 2022

If so, join PRSA and Ann Wylie at one of their 2022 writing Master Classes. You’ll learn to write web pages, press releases, emails, content-marketing pieces and more. As we say farewell to 2021, let’s resolve to use these writing best practices in 2022: Master a better writing process. Get FREE writing tips here.

Writing 205

Writing Web Training Content Marketing 205

Business Wire

JANUARY 21, 2021

Business Wire is proud to serve an international clientele, offering them a comprehensive selection of local, regional, national and international news release distribution options to maximize the reach and impact of their news. Many of our circuits include local language distribution.

Writing 195

Writing Communications Blogging Local 195

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. The five strategies shared in this blog series can help you do just that.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Presspage

MARCH 25, 2025

Write pitches that dont suck The average journalist gets bombarded with pitches daily, but only 3.15% of them actually get a response. Read our guide on how to write the perfect pitch >>> 2. If you want coverage, give them something worth writing about. Check out our blog >>> 6. Learn from it, tweak it, and try again.

Media Relations 78

Media Relations Writing How To Pitching 78

Sword and the Script

DECEMBER 31, 2024

These ideas span marketing budgets, studies on tactics, and sadly, goodbye to a couple of beloved brands in marketing and PR This blog was started in 2009 as a tool for my own professional development. This blog was a means to figure it all out. Accordingly, I write and publish a weekly blog post on Tuesdays like clockwork.

B2B 150

B2B Marketing Leadership Study 150

Prowly

FEBRUARY 20, 2025

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. To achieve this, you'll use a mix of public relations, thought leadership content on your blog, podcast appearances, and collaboration with industry influencers.

Writing 104

Writing Communications How To Internal 104

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Tips for writing a great press release We interviewed seven PR professionals to learn their best practices for effective press releases. Would it spark genuine interest?

Writing 78

Writing How To Product Launch Crisis 78

Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. Speaker Info. Andy Cunningham. Chief Brand Officer. Michelle Herman.

Media 370

Media Advertising Advertising Corporate 370

Sword and the Script

JANUARY 2, 2024

Blogs were raging. That next spring I started this blog, largely as a means of professional development. I could read about what was happening, test it out on my blog, and apply what I had learned to my daily job. In 2023, the 14 th year of publishing, I published 50 blog posts. Social media was blossoming.

Blogging 143

Blogging Software B2B Survey 143

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. That landed with me because most of my paid work is anuran B2B SaaS and software.

Software 176

Software Measurement B2B Training 176

Onclusive

OCTOBER 19, 2021

Welcome back to our blog series about building a PR business case and securing the investment! Step 5: Write the business case. Business case writing best practices. This week, we’re walking you through the mechanics of developing a strong business case for PR. What are the benefits? How will we do it?

How To 396

How To Measurement Writing Data 396

Deirdre Breakenridge

DECEMBER 29, 2021

As I expected, the students approached FEEL differently, writing blog posts and creating infographics based on their experiences. We’ve selected these three winners, and they’ll be announced in January 2022.

eBook 339

eBook Infographics Ethics Study 339

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment.

Google 156

Google Course Survey YouTube 156

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. A blog-eat-blog world .

Case Study 231

Case Study Writing Pitching SEO 231

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications.

Pitching 370

Pitching Data Privacy Writing 370

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. . Your messaging and your story are the heart of your PR campaign. Distribute strategically and proactively.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Presspage

MARCH 18, 2025

Refine it by prompting AI to act as a journalist and provide feedback: Example prompt: Write a media pitch for a story about [XYZ] to get coverage. Learn how to write a media pitch that gets noticed with these 7 proven tips, plus examples to land more PR coverage. Imagine youre a journalist covering [specific beat].

Examples 78

Examples Pitching Writing How To 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

DECEMBER 18, 2017

However, given the rise in popularity of content marketing, marketers now find value in having an internal content calendar to stay organized with what they publish on their blogs, websites, press releases and social media. Or an industry change might spur you to write a new whitepaper to educate your audience about this change.

How To 0

How To Content Marketing Conference Analytics 0

Cision

DECEMBER 28, 2017

Editor’s Note: This post was originally published on PR Newswire’s Beyond PR blog. February: Strategize Your Blog Content for the Future. A lot of businesses come up with blog topics in the moment rather than planning in advance. If you always publish 600-word blog posts, mix it up with a video post.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. I’ve run into many of the same limitations I found with that experimental blog post with that kind of content. ChatGPT content, on the other hand, mostly reads like an actual person wrote it.

Tools 353

Tools Trends Creativity Web 353

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers.

Twitter 347

Twitter Social Media Conference Community 347