Reputation Us

AUGUST 5, 2014

The following blog is a guest post from Digital Content Strategist Lis Thomas. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work. I know what you’re thinking.

Social Media 156

Social Media B2C Media Print 156

5W PR

APRIL 13, 2025

The post Using Customer Transformation Stories To Create Compelling PR Narratives appeared first on Public Relations Blog | 5W PR Agency | PR Firm. When executed thoughtfully, storytelling can transform your supplement brand’s PR from transactional to truly transformational.

Storytelling 78

Storytelling Case Study Measurement Education 78

Sword and the Script

OCTOBER 15, 2020

Because I’m interested in it, I study the market almost daily and I’ve worked with many solution providers in legal tech – enough to make some important observations about content marketing. And the six tips? If you do read it, please do let me know what you think. Give our services a try.

Content Marketing 99

Content Marketing Marketing Print Software 99

Contently - Strategy

JULY 31, 2019

For all you media folks out there who are planning a switch to marketing , we’ve put together an introductory translation dictionary for you. You can also use this dictionary as a lead tool, if you’re a marketing exec who wants to hire a team of Pulitzer Prize-winning writers for your brand’s blog. ” Why?

Content Marketing 100

Content Marketing Marketing Media SEO 100

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Content marketing statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Cision

JANUARY 21, 2016

Brand journalism is no different than content marketing. That is, they attempt to create a dividing line that says blog posts belong in one camp while interviews belong in another. The difference between brand journalism and content marketing isn’t to be found in outputs. The first begins with a marketer’s mindset.

Journalism 120

Journalism Branding Brand Content Marketing 120

Sword and the Script

NOVEMBER 29, 2016

After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. Espresso Book Machine. Think Local.

Print 120

Print How To Local Customer Service 120

ZudePR

SEPTEMBER 8, 2015

And my primary sources of information, advice, enjoyment, and inspiration have been blogs (and bloggers). If I really like a post, I print it out, highlight the best bits, and make notes in the margin. All this blog-reading has not gone unremarked. Until… Last Night a Blog Post Changed My Life. Thousands of them.

Blogging 75

Blogging Print System Sports 75

5W PR

FEBRUARY 17, 2020

Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. In today’s marketplace, that could also mean a similar unpaid promotion on a podcast, blog or website.

Media 103

Media Print Advertising Advertising 103

Cision

JANUARY 15, 2016

Today, audiences turn to blogs, online reviews and social media before making decisions. Unlike content marketing , brand journalism places people front and center, rather than the products that affect those people. Will you set up a digital newsroom to host everything or mail out a printed newsletter?

Journalism 120

Journalism Strategy Branding Brand 120

Sword and the Script

NOVEMBER 20, 2018

Creating good content is just half the content marketing equation. The other half is content distribution. First, for many marketers, so much effort is poured into the creation that distribution becomes an afterthought. What’s the open rate in email marketing? 4) Pitch your content for a roundup.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more.

B2B 74

B2B Content Marketing Trends Marketing 74

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. The brand’s success was about more than just going viral or getting lucky.

Leadership 106

Leadership Branding Brand How To 106

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

MARCH 18, 2024

Content related to mortgages, insurance, and financial planning has a way of becoming predictable over time—unless you get a little creative. In this roundup, we’re diving into the top five financial content marketing case studies that have successfully transformed even the most complex topics into unexpectedly captivating content.

Case Study 52

Case Study Financial Content Marketing Study 52

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Without a content marketing strategy, you could miss a chance to reach customers. It’s not enough to start blogging, though. You can also use press releases to create an omnichannel marketing strategy. Influencer accounts.

Engineering 105

Engineering SEO Consumer Content Marketing 105

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

5W PR

SEPTEMBER 3, 2024

Don’t underestimate the power of organic content either. Content marketing Create valuable, shareable content that resonates with the audience. Print media Although print readership is declining, niche publications can still be effective for specific target audiences.

Branding 78

Branding Brand Media Print 78

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? Top of funnel: Content to build awareness.

Case Study 110

Case Study Marketing Study Content Marketing 110

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. A blog post: Your team has written an engaging blog post, featuring key takeaways and a call-to-action (CTA) to download your eBook. Amplify the content. Personas have been defined.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. Social and content marketing edge out media relations A survey by Talkwalker says media relations has been supplanted by other functions as the top services provided by public relations. Content marketing and media relations need each other.

Survey 114

Survey Industry Leadership Study 114

Cision

AUGUST 26, 2015

68% Of Marketers Want To Know How To Create Better Visual Content [link]. Content marketing influencer, social media marketing strategist & speaker. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Andre F Bourque ?

Social Media 120

Social Media Twitter Media Nonprofit 120

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Then, how can PR aid your video marketing campaigns to create top-of-mind awareness? Related read: Why Combining Content Marketing and PR is a Smart Move #8.

Video 110

Video Marketing SEO Social Media 110

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. The podcast is eminently shareable on social media channels.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 67

B2B Report Marketing Survey 67

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 121

Media B2B Groups Conference 121

5W PR

NOVEMBER 5, 2018

On top of that, an integrated campaign ensures messaging remains consistent across multiple platforms like social media, print media, advertising and internal communications. For PR professionals, integrating marketing and PR requires some additional skills that marketing professionals use every day.

Marketing 68

Marketing Analysis Content Marketing Social Media 68

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between. What parts of your origin story would it highlight? What message would it try to convey? What voice? Click Here.

Branding 156

Branding Brand How To Storytelling 156

Axia PR

AUGUST 23, 2017

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics.

Infographics 48

Infographics How To Print Content Marketing 48

Critical Mention

AUGUST 5, 2018

Named Forbes top 50 social media influencer in 2013–among many other awards–Steve Farnsworth now heads his business, Demand Marketing which drives lead generation and content marketing for B2B in the tech industry. If you want breaking industry news instantaneously, he’s the one to follow. Gini Dietrich.

Twitter 77

Twitter Radio Social Media Print 77

Sword and the Script

APRIL 19, 2016

These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. A 20-minute call with a print reporter still might yield just one or two quotes in the final story. The Soft and Subtle PR Pitch of Content Marketing. Employ audience saturation.

Media Relations 60

Media Relations Media Interviews Pitching 60

Beyond PR

MARCH 6, 2018

The digital and content revolution has empowered customers to seize control of their path to purchase, forcing brands to retire their sledgehammer marketing tactics. Today, brands must attract customers with high-quality content, impacting their target audience through an array of online channels. But is it really that easy?

Strategy 67

Strategy How To B2C Content Marketing 67

ReimaginePR

MAY 9, 2016

You could be hesitant about writing your personal bio or publishing an engaging blog post each week, for example. And this goes for in-print and online. Action tip: You can dedicate your About page to showcasing this side of you, or you can sprinkle these tidbits throughout your blog posts.

Writing 120

Writing Storytelling Branding Brand 120

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. 2) How has event marketing evolved or changed over the course of your career? First, event marketing has become a whole lot smarter.

Industry 90

Industry Marketing Enterprise Mobile 90