5W PR

NOVEMBER 20, 2024

Resiliency, creativity, and an optimistic approach to challenges that felt both inspiring and forward-thinking. The themes of creativity, adaptability, and optimism were woven throughout each discussion, reminding us that even in the face of significant global challenges, there is an incredible capacity for innovation and progress.

Conference 78

Conference Creativity Real Estate Energy 78

5W PR

DECEMBER 27, 2024

For players, it provides an outlet for creativity, allowing them to express themselves through unique designs, levels, or mods. This creative freedom not only enhances the individual player’s experience but also enriches the overall gaming community. Moreover, UGC deepens player engagement.

Community 144

Community Video Marketing Creativity 144

Sword and the Script

OCTOBER 29, 2024

Creative briefs. A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. Campaigns sometimes become the foundation of marketing activity. This is fraught with drawbacks. It’s heavy lifting. Measurement.

Marketing 215

Marketing eBook Guidelines B2B 215

Brand24

MARCH 1, 2022

Learn from creative brands how to engage an audience through hashtags! The post 8 Creative Hashtag Campaigns You Should Look Up To first appeared on Brand24 Blog. There are lots of hashtag campaigns, most of them are boring.

Creativity 155

Creativity Blogging Brand Branding 155

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

The Resolution Blog

MARCH 10, 2022

The post The creative comms formula that drives b2b sales appeared first on PR Resolution — by CoverageBook. I interview Grace Keeling and James Beverage, co-founders of Made by Giants. Launching a B2B communications agency at the beginning of a pandemic may sound may sound like a tall order but for Made by Giants, […].

B2B 156

B2B Creativity Interviews Agency 156

Sword and the Script

JULY 16, 2024

That’s my observation in looking back over the several dozen studies I’ve covered on the weekly blog and monthly newsletter ( samples ). Creative thinking. 52% of CMOs think the top skill marketing leaders must possess is “creative thinking.” ( source ) 8. Below are 25 B2B marketing statistics that sum up 2024 so far. >>>

B2B 180

B2B Survey Marketing Analysis 180

HMA Public Relations

DECEMBER 13, 2023

2024 is almost here and Adobe is sharing some of the distinct creative design trends we can expect to see in the year ahead. Find out which elements to keep your eye on in this blog post from Justin Liggin.

Creativity 105

Creativity Trends Blogging 105

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

But a profile that serves as a glorified CV isn’t enough to gain sought-after exposure; that takes time, strategy, and a dash of creativity. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Go beyond a resume . Your LinkedIn profile is representative of your brand. Create polls.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Contently - Strategy

SEPTEMBER 18, 2024

Creativity. How can we get creative with content marketing? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. With more creativity in marketing assets. How do you make that happen?

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

By packaging it into creative infographics, PR teams can gain additional legs for data that would otherwise go unused or underleveraged. Additionally, if a company highlights its design and UI as a key differentiator, data visualizations offer a way to showcase their creative prowess. . Short-form content.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. I’ve played around with ChatGPT; in fact, I asked it to write this blog post to see how useful it is for first-draft content. But the latest iteration promises much more.

Tools 353

Tools Trends Creativity Web 353

Cision

FEBRUARY 9, 2021

See how five companies successfully and creatively use social media in their PR strategies.

Social Media 369

Social Media Media Brand Branding 369

Steve Barrett on PR

MARCH 2, 2023

Creativity in advertising has declined in the aftermath of COVID-19, which many put down to a lack of in-person collaboration — but PR is faring better due to its agile heritage.

Creativity 112

Creativity Advertising Advertising Blogging 112

The Resolution Blog

MARCH 6, 2023

In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer at Neely and Daughters.

Meeting 296

Meeting Sports Creativity Blogging 296

5W PR

JANUARY 15, 2025

Unleashing Creativity The fear that AI will replace human creativity is largely unfounded. Writers and creatives often face the dreaded “blank page” syndrome. AI tools can help overcome these creative blocks by generating a range of ideas, suggesting different story angles, and even drafting initial outlines.

Storytelling 78

Storytelling Creativity Data Trends 78

Sword and the Script

SEPTEMBER 24, 2024

Get creative and be sure the sales team is involved in developing the plays. This also works well if your company has a proper blog. An interview for a blog post is a similar and low-pressure ask – and the customer will gain confidence in the process. They are adept at negotiation terms and will have interesting ideas.

B2B 141

B2B Case Study Study Conference 141

Sword and the Script

DECEMBER 3, 2024

The code too can be highly probable which is why the creative and design are what differentiates software products he said, rather than word choice. The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” Just like AI can be trained to write copy, AI can be trained to write code.

Software 176

Software Measurement B2B Training 176

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Event & Experiential Marketing.

Training 370

Training Media Training Crisis Communications Reputation 370

Remote PR Jobs

MAY 30, 2024

Creative Skills Creativity is a key component to successful PR and Communications efforts, as you need to come up with original, innovative ideas for product launches, storytelling campaigns, and digital content. Creative skills can be honed in any role that involves problem-solving, designing, producing, or performing.

Communications 214

Communications Creativity Writing Product Launch 214

Onclusive

JUNE 9, 2021

Welcome back to our blog series about data-driven PR campaign planning! To determine the right creative angle, ask yourself—why would my audiences care about this topic? Blogs and social media channels have become an integral part of communications strategy because they offer a way to have an active conversation with your audience.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Deirdre Breakenridge

SEPTEMBER 30, 2014

I recently wrote about the daily email newsletter in my blog post, What’s in your Fall 2014 Communications Toolkit? This year we expanded our team, moved into an office and have created a culture built around collaboration, creativity and getting sh*t done. If you haven’t checked out theSkimm, I encourage you to take a look.

Interviews 329

Interviews Social Media Technology Resources 329

5W PR

FEBRUARY 7, 2025

PR professionals who master TikTok’s unique blend of authenticity, creativity, and rapid content creation gain direct access to journalists, influencers, and consumers alike. Building Meaningful Connections with Journalists PR professionals can use TikTok to catch journalists’ attention through creative storytelling.

Viral 78

Viral Brand Branding Airlines 78

5W PR

JULY 3, 2024

The Cannes Lions International Festival of Creativity 2024 showcased an inspiring blend of humanity and humor, highlighting the enduring importance of creativity in a world increasingly influenced by technology. This reaffirmed that emotional connections, driven by human experiences and humor, are at the core of impactful creativity.

Creativity 78

Creativity Technology Print Trends 78

5W PR

NOVEMBER 29, 2024

By understanding the regulatory landscape, focusing on responsible consumption, and leveraging creative strategies, brands can create impactful campaigns that resonate with their target audience while adhering to legal requirements. Alcohol advertising presents a unique set of challenges and opportunities.

Advertising 78

Advertising Advertising Guidelines Television 78

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Weekly writing If you are reading this you know I produce a weekly blog post. I started this blog in early 2009 after coming home from an overseas deployment. And I have.

Google 156

Google Course Survey YouTube 156

5W PR

JANUARY 26, 2025

This shift represents a fundamental change in how PR professionals work, allowing them to focus on strategy and creativity while AI handles time-consuming tactical tasks. These tools process news articles, social media posts, and blog content to provide immediate insights about brand mentions and industry trends.

Publicity 78

Publicity System Crisis Management Analysis 78

PRSay

JANUARY 13, 2025

Creative : Steal a technique from fiction writers, like storytelling or metaphor. A few years ago, Groove HQ ran an A/B test on a blog post. Stop writing who-what-when-where-why-and-how leads. Quit boring your readers with XYZ Company yesterday announced that Instead, write leads that are: Concrete : Show instead of tell.

Writing 156

Writing Policies Storytelling Creativity 156

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

5W PR

DECEMBER 25, 2024

Provide clear guidelines and a creative brief to ensure the content aligns with the brand’s messaging and aesthetic. Encourage creativity and authenticity from the influencer. Offer fair compensation for the influencer’s time, effort, and creative contribution.

Industry 78

Industry Guidelines Marketing Creativity 78

The Resolution Blog

JUNE 22, 2023

Margo Neely she is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement.

Creativity 296

Creativity 296

Deirdre Breakenridge

MAY 13, 2019

Let’s not even start talking about more traditional online sources like blogs, news sites, and forums. AI helps us get rid of manual tasks, it allows us to automate processes so we can focus on the more creative aspects of our jobs. In order to make sense of all that “noise”, social listening, monitoring and analytics tools.

Training 399

Training Video Analysis Data 399

Onclusive

JUNE 2, 2021

The more specific you are about who you want to target to achieve the ‘why’—the solution to the problem you’ve identified above—the more impactful your plan and creative execution will be. Stay tuned for the conclusion of our Data-Driven PR Campaign Planning blog series next week.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

OCTOBER 2, 2024

PR and content creation done by a creative agency can elevate brand awareness, foster engagement, and drive business objectives when strategically aligned. By merging PR’s strategic acumen with content creation’s creative prowess, organizations can produce content that resonates, engages, and achieves business goals.

Creativity 78

Creativity Communications Crisis Communications Crisis 78

5W PR

DECEMBER 6, 2024

Balancing Creativity and Compliance Crafting engaging and memorable alcohol advertising campaigns while adhering to strict regulatory standards can be a delicate balancing act. While creativity is essential for capturing attention and driving brand awareness, it must be tempered with a deep understanding of the boundaries set by local laws.

Advertising 78

Advertising Advertising Ethics Local 78

ImPRessions - Crenshaw Communications

JANUARY 11, 2022

Whether it was through classes, writing for the school newspaper , or my personal blogs, my writing involved reporting facts, interviewing subjects, and taking down their quotes. Our work includes not just press releases, but pitches to journalists, bylines, blogs posts, op-Ed pieces, and more. In PR, we adopt the voice of our clients.

Writing 294

Writing Journalism Pitching Report 294

Steve Barrett on PR

DECEMBER 8, 2022

The PR industry celebrated six more outstanding inductees to the PRWeek Hall of Fame on Monday evening amid an atmosphere of achievement, anticipation and bullishness about the future.

Creativity 122

Creativity Industry Blogging 122