Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. You’re doing it. She’s doing it.

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Infographics Case Study Content Marketing Video 235

Marketwired

MARCH 22, 2016

This is post 5 of our 5-part #CreativePR blog series. In today’s most noticeable creative PR strategies, measurement and data-based insights are key. Before you begin a creative PR campaign, define your specific goal(s) and detail how your strategy and tactics support it.”. Read the entire series here. .

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Marketwired

MARCH 1, 2016

This is post 3 of our 5-part #CreativePR blog series. While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? It may not exactly be viral, but you’re getting the word out to the people who count.

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Sword and the Script

JUNE 12, 2018

It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech. My advice to businesses, in general, is to focus on building consistent marketing processes and programs before trying to get fancy or go “viral.” and execute on them ?

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Creativity Infographics B2B Corporate 62

Cision

NOVEMBER 5, 2015

What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Images: opensource.com , woodleywonderworks ( Creative Commons ). Upworthy’s target audience is quite general: all Americans.

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Content Marketing Marketing Viral Social Media 120

The Resolution Blog

JANUARY 31, 2020

Have a Clear Objective and Strong Creatives… Karan Chadda : “For the entries I’ve seen, the outstanding ones have had a clear objective and measured specifically against it. Strong creatives seem to always generate discussion among judges, too.” unless they are presented as proof/evidence.

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Measurement Case Study Creativity Course 156

Doctor Spin

NOVEMBER 17, 2024

In PR, crises often emerge out of nowhere: a tweet goes viral for the wrong reasons, a product recall spins out of control, or a competitor’s success overshadows your campaign. Please support my blog by sharing articles with other communications and marketing professionals. Focus on what you can control. 2024, October 31).

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Flack's Revenge

NOVEMBER 29, 2017

Through this collaboration I learned of Stone Temple’s very creative use of video. I had to learn more, and asked Mark if he’d entertain some questions for the blog. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads.

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Video B2B Film Marketing 153

The Resolution Blog

MAY 11, 2016

On a recent trip to the United States, Stella went to meet the consumer PR team at Ogilvy in Los Angeles and interviewed Vice President, Ashley Dos Santos to find out how their creative process is doing a lot more than just facilitating ideas. He built an environment where creativity is a priority and that has continued.

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Creativity Comparison Consumer Examples 120

Shift Communications

MAY 24, 2022

It typically generates better audience engagement, more creative content and stretches marketing budgets more effectively. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Creators are (as in their name) creative. Create open-ended briefs. That’s just scratching the surface of potential.

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Strategy Marketing Guidelines Creativity 97

Buchanan PR

AUGUST 28, 2023

Partaking in a social media trend can help spotlight businesses (and even help them go viral!) Trends can be more engaging than traditional social content for their surprise element and creativity; they make a statement. Seeing as many trends go viral, they can be helpful in expanding a brand’s reach and exposure.

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Social Media Trends Viral Media 91

Cision

OCTOBER 28, 2015

Think about how many times you’ve seen a text-based article go viral – and compare that to cute kitten photos, the ALS Ice Bucket Challenge or infographics. You can upload images to supplement text in blogs, share videos on social media and include them in multimedia press releases to grab the attention of journalists.

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Communications Telecommunications Infographics Video 120

Cision

OCTOBER 21, 2015

We all want as many social media shares as we can get, but in order for us to increase our content’s chances of going viral, we must first look at the demand side. Over the course of a few years, he posted over 600 times to his blog and uploaded over 200 videos to his YouTube channel. Measure Your Niche’s Density.

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Storytelling Case Study Crisis Viral 120

Waxing UnLyrical

MARCH 12, 2014

In the parlance of our times, memes are already viral: they’re engaging and fun, and perfect for sharing with friends and family. Memes are a perfect way to cash in on existing viral trends. If you want a great example of a viral video that took its inspiration from a popular meme, look to Abercrombie. Why Does It Work?

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How To Marketing Viral Community 82

Prohibition

AUGUST 4, 2023

In this blog, we will explore the five biggest mistakes in social media video marketing and how to best avoid them. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. However, it’s essential to avoid common marketing mistakes as discussed in this blog to ensure success.

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Social Media Video Marketing Media 118

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. Jay Baer (@jaybaer) August 19, 2015. ” https://t.co/XuswAAsGAo.

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Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Rohan Ayyar is a creative content strategist and CRO specialist at E2M , digital marketing firm par excellence.

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How To Tools Exercises Viral 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.

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Digital PR Industry Strategy Film 170

prTini

SEPTEMBER 24, 2014

Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). My Blog U is split into three main areas: Brainstorm: Collaborate with others in your industry to get ideas on just about anything from topics to questions. Viral Content Buzz. Photo credit: OZinOH, via Flickr Creative Commons.

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Tools Viral Engineering Comparison 72

Buzzstream

NOVEMBER 21, 2024

Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. The format reads like a blog post/email hybrid, so it’s always a quick, engaging read. Below, you can see examples of the hot topics of the week. These days, you can’t miss Mark.

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Digital PR SEO Web Resources 62

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Making morality an advertising priority alongside creativity is “ Mindful Marketing.”

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Advertising Advertising Ethics Fashion 88

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. It’s all worth it!

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Social Media Media Resources Creativity 88

Critical Mention

NOVEMBER 26, 2018

We’ve found that a growing number of marketers are turning to influencers to help them combat ad blocking, leverage creative content in an authentic way, drive engagement, and reach millennial and gen Z audiences who avidly follow and genuinely trust social media celebrities.”. They build your brand’s credibility.

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Marketing SEO Advertising Advertising 80

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. Connect with Your Team: Collaborative Creativity in a Digital Space In PR, effective communication and collaboration are the foundation for success. Businesses can no longer rely on a one-size-fits-all approach.

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Analytics Digital PR Storytelling Local 78

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. Does our video have the makings of a viral video? Aim high in creativity, but keep in mind the limitations of your tools and skills throughout the process.

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Video Facebook Twitter Viral 95

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. PR professionals must master the art of transparency, finding creative ways to showcase the value of technologies without compromising classified information. PR subtlety Defense tech PR demands a nuanced approach unlike any other.

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Industry Publicity Ethics Privacy 78

NewsWhip

SEPTEMBER 22, 2021

Totally The Bomb, a popular blog for recipe goers, had more than 9k engagements on its article about the new candy corn flavored Red Vines. Halloween season is no different, and this year Disneyland chefs and confectioners have found creative ways to use candy in their menus. . The blog has received over 3.6k

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Trends Instagram Viral Branding 78

Waxing UnLyrical

OCTOBER 17, 2011

Initiated by our brand team and creative agency Clemenger BBDO , we all worked together to develop a coordinated approach across all of our channels, including social media. The Break-Up campaign has helped to define our tone-of-voice in the social media space, and has given us license to be more creative in our interactions with customers.

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Publicity Banking YouTube Social Media 93

Sword and the Script

AUGUST 7, 2018

Yet these videos don’t have the virality marketers often imagine. These videos don’t “go viral” just because they’ve been created. Many things that go viral, took a while and active promotion to get there. Looking for an agency partner that can both bring creative ideas and. execute them?

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Video Viral Marketing B2B 61

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

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Policies Twitter Facebook Writing 94

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. Craft a Creative Concept: Innovate a unique, engaging, and authentic concept for your brand.

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How To Ethics Measurement Creativity 78

PR in High Definition

JUNE 3, 2020

Seen a funny picture in a forum that would make a viral-worthy news piece? If the picture is on sites such as Flickr, you might also need to consider Creative Commons attribution. PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. For example. Make sure it is credible.

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Digital PR Viral Creativity Examples 77

Mindful Marketing

OCTOBER 9, 2022

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing. It’s also not easy to teach something that hinges so much on deviant creativity and precise timing.

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Consumer Marketing Television Viral 81

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

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Brand Branding Data Viral 78

PR in High Definition

FEBRUARY 22, 2024

A viral clip of an Irish rugby coach leading La Rochelle through France’s Top 14 competition got me thinking about this very topic. Creativity and consistency are key Whether you believe that O’Gara’s approach to coaching is effective or not, we can all agree that it’s creative. And what about local cultural context?

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Local Leadership Viral Creativity 62

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Read Jim’s insights and my response on Paul Sutton’s PR blog.

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Tools Publicity SEO Measurement 136

PR 20/20

SEPTEMBER 22, 2015

Why do some posts catch on and go viral, while others fall completely flat? There are already a number of studies and theories out there on writing the perfect blog post. But—if no one feels inclined to click on your post—your subheads, word count, images and creative hook don't stand a chance.

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Writing Viral How To Content Marketing 40