Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Yet business blogging is an important part of marketing today. Regular blogging can have a big impact on your business. Here at Polaris our blog targets marketers and business owners. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

Cision

MAY 10, 2017

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. But what are the benefits to using Google Docs to draft content instead of WordPress?

Google 225

Google How To Enterprise Tools 225

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Those who blog are 14 times more likely to see a positive ROI. Press release writing can help you gain media coverage. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Below is a guide to Ready North's favorite blogs and publications. Sorry if we missed you!

Blogging 52

Blogging Marketing Pinterest SEO 52

Sword and the Script

FEBRUARY 18, 2020

Should you put dates on your blog posts and content? In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). Here are the survey results: Should you or shouldn’t you put a date blog posts when you publish them? No need to date them in the WP/blog title.

Blogging 116

Blogging Survey Google Engineering 116

PR 20/20

NOVEMBER 28, 2022

Long story short, you can run thousands of reports in Google Analytics to evaluate the strength of your marketing program, particularly your website. Your Google Analytics data analysis may be prompted for various reasons, including strategic planning, benchmarking, or campaign evaluation. Blog Monitoring Questions.

Analytics 52

Analytics Google Case Study Data 52

Buzzstream

JUNE 17, 2024

As of May 2024, Google and Yahoo have new email guidelines to avoid spamming users with unrelated emails. Try a Google Search The easiest way to find relevant people to email is via Google Search. If you wanted to do an email outreach campaign to get people to link to a new travel report, you’d Google search for travel blogs.

How To 123

How To Travel Digital PR Google 123

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

PR 20/20

APRIL 23, 2019

Google Analytics can capture more than 360 metrics and more than 260 dimensions. Long story short, there are thousands of reports you can run in Google Analytics to evaluate the strength of your marketing program, in particular your website. Questions to Ask of Your Google Analytics Data. Blog Monitoring Questions.

Analytics 102

Analytics Google Case Study Data 102

Ishmael's Corner

JANUARY 11, 2015

Today marks the five-year anniversary of Google turning to its corporate blog to communicate changes in China. As I shared in a post last week, Google’s decision gave street cred to corporate blogging. Bien Perez actually reported on the Google news five year ago. In short, he knows his stuff.

Google 60

Google Corporate Blogging Industry 60

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology. Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. The TED Blog.

Blogging 136

Blogging B2B Technology Pitching 136

The Resolution Blog

JUNE 17, 2015

Ensure that you stay on the right side of Google. Without being aware of Google's guidelines and setting up your advertorial correctly, you could be in danger of burying your entire client's content online and making it completely un-searchable. Read on, then go and download the complete free e-book. About Stella Bayles.

Google 120

Google Guidelines SEO System 120

Buzzstream

OCTOBER 30, 2024

Google first rolled out the Link Spam Update in 2022 , then again in June 2024. Google may have devalued listicle/roundup posts because they are so rife with link exchanges and buying. I believe Google wants this from sites, and a few studies have supported this. The blog area has over 1.2K Some more than others.

Analysis 114

Analysis SEO Data Software 114

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. And I’m not the only one who thinks so, Google thinks so as well. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. It involves your website.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Ishmael's Corner

AUGUST 24, 2014

When it comes to organic search , Google and other search engines place a premium on backlinks. Such dot-connecting points to blogging as one of the best platforms for thought leadership. I was reminded of this point recently in pursuing an award competition for blogs. They interpret backlinks as “votes” for the content.

Leadership 164

Leadership Blogging Storytelling SEO 164

Waxing UnLyrical

MAY 2, 2013

That’s a blog post for another day. Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. This can also give you inspiration to write something that is deliberately on the upswing in terms of popular usage. Google Analytics. Google search. Let’s dig right in.

Blogging 111

Blogging SEO Web Google 111

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Some are bad – causing Google or other search engines to penalize content. In fact, brands can actually improve SEO with a thoughtful PR program. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Sword and the Script

AUGUST 27, 2016

Few companies have ushered in the error of online influence like Google. Google influences online marketing. Google has done and continues to do interesting things. And so Google is the theme for this week’s Unscripted Marketing links. 1) Google’s War on Popup Ads. Live by Google. Die by Google.

Google 60

Google Mobile Transportation Content Marketing 60

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google.

Google 79

Google Crisis Pitching Training 79

Ishmael's Corner

APRIL 2, 2020

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The odometer now reads 1,087. Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the.more.

Blogging 144

Blogging Storytelling Communications Company 144

Waxing UnLyrical

APRIL 11, 2013

Google recently announced it is killing off several of its services, which it does from time to time. This time though, Google cut services for a tool that isn’t just “popular.” ” Google Reader is the bedrock for how many people collect information on the Internet. He also blogs.

Google 110

Google Social Media Groups Twitter 110

Buzzstream

SEPTEMBER 23, 2024

Following Google’s latest moves, such as the Helpful Content updates , email anti-spam requirements , and transition into AI, The title of this post shouldn’t surprise anyone. Digital PR is certainly not new, but it’s consistently proven to be the most effective way to gain the links that Google values.

Digital PR 62

Digital PR Google SEO Pitching 62

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 97

Local SEO Strategy How To 97

Waxing UnLyrical

JULY 18, 2014

If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” The thing is, recently my blog (and news) consuming habits have been very “un” SSMG [Supposed Social Media Guru]-like.

Blogging 92

Blogging Writing LinkedIn Google 92

Stephen Waddington

OCTOBER 11, 2017

You should be comfortable using cloud based tools such as DropBox, private Facebook communities, and Google Documents. If you enjoyed this blog post you may like to receive future posts as they are published, via email. The post Help write the CIPR’s story as part of 70th anniversary project appeared first on Stephen Waddington.

Writing 111

Writing Guidelines Community Pitching 111

Flack's Revenge

MARCH 9, 2021

Google PageRank is an example of the former. Think Google or Xerox. In my first installment, I mentioned companies that parlayed core technologies into market leadership – like Cisco, with routing tech, Google, with Page Rank, and others. I blogged about this approach , that was inspired by the book Play Bigger.

Case Study 266

Case Study Marketing Software Technology 266

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Contently - Strategy

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 98

SEO Engineering Content Marketing Google 98

The Hoyt Organization

JUNE 14, 2024

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. It establishes a connection between an author and their work, whether a blog post, social media post, or website page. Creates A Unique Voice For Your Brand Every author has a unique writing style and voice.

Travel 81

Travel Branding Brand Guidelines 81

Journalistics

JANUARY 3, 2016

As part of my effort to get the blog back on track in 2016, I spent the past month doing some quantitative and qualitative analysis to better understand how this happened. For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched.

Blogging 64

Blogging Analytics Google Writing 64

Buzzstream

SEPTEMBER 3, 2024

Google now combats this approach by releasing new anti-spam requirements for bulk email sending. But there are four easy ways to find journalists: Google Search for Publications If you don’t know where to start, you can also do a Google search to find some news outlets in whatever field you are interested in. Jude’s Walk/Run.

Pitching 126

Pitching How To Digital PR Data 126

Buzzstream

JULY 1, 2024

One day, Google says it doesn’t matter as much, and the next day, someone leaks their algorithm, which clearly shows otherwise. Looking at Google Trends to check its popularity shows that link building is almost the same, if not slightly up, from five years ago. No, guest blogging isn’t dead. And it may even be too high.

SEO 118

SEO Study Google Data 118

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). So this week, the roundup features seven posts from around the web that focus on blogging.

Blogging 76

Blogging SEO Community Resources 76

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90