Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Iterative PR Measurement.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The goal for PR campaign measurement is to understand how well your pitch is landing and how journalists are engaging with it.

Measurement 195

Measurement Pitching Data Media Relations 195

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Action: PR Attribution.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. Developing Content Themes Content themes provide a framework for consistent storytelling across all channels.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. You may even garner that promotion!

Measurement 195

Measurement Data Reputation Storytelling 195

5W PR

NOVEMBER 13, 2024

These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. As brands increasingly adopt RMNs to meet consumers where they’re ready to buy, the opportunity for innovative storytelling is vast.

Advertising 157

Advertising Advertising Privacy Ethics 157

5W PR

JANUARY 24, 2025

This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling. Measuring Success Through Social Media Analytics PR measurement has moved far beyond simple metrics like impressions and reach. Instagram prioritizes visual storytelling through both feed posts and Stories.

Social Media 109

Social Media Brand Branding Crisis Management 109

Communications Conversations

SEPTEMBER 26, 2014

They’re not slapped together like some make-shift blog. This is high, high quality brand storytelling folks. Microsoft may have figured out the key to fantastic brand storytelling–and I think it goes something like this… Your employees = personal stories. What I do see is big, eye-popping visuals.

Storytelling 165

Storytelling Web Case Study Brand 165

5W PR

OCTOBER 22, 2024

Targeted Messaging and Storytelling One of the cornerstones of effective PR is targeted messaging and storytelling. Storytelling, a powerful tool for emotional connection, weaves compelling narratives around a brand’s mission, values, and achievements, creating a memorable and engaging experience.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Onclusive

OCTOBER 29, 2018

Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.” In this keynote session, Shay will share how Performance Storytelling differs from traditional marketing and communications strategies and outline a roadmap for success for CMOs to truly embrace the change.

Storytelling 30

Storytelling Analytics Creativity Conference 30

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. PR professionals now recognize podcasting’s unique ability to build authentic connections with audiences while delivering measurable business results.

Brand 78

Brand Branding Storytelling Exercises 78

Onclusive

JANUARY 26, 2022

This means that pitching must start with the right data and end with measurement. In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands.

Pitching 370

Pitching Data Privacy Writing 370

5W PR

APRIL 14, 2025

Based on analysis of successful Martech PR campaigns and partnerships, this guide outlines proven approaches for startups to create impactful digital PR strategies that drive measurable results. Data-driven storytelling is particularly effective for Martech PR.

Digital PR 78

Digital PR Leadership Strategy Analysis 78

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. Connect with him on LinkedIn.

How To 282

How To Storytelling B2C Measurement 282

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Media Measurement. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

MARCH 19, 2025

The most successful toy companies combine strategic timing, compelling storytelling, and data-driven campaign optimization to stand out during these high-stakes seasons. This generated significant earned media coverage in both traditional outlets and parenting blogs.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. What are best practices in PR & content marketing measurement?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. Measuring and Optimizing UGC Performance Traditional PR metrics don’t fully capture the impact of UGC campaigns.

System 99

System Tools Policies Measurement 99

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

5W PR

FEBRUARY 6, 2025

PR professionals now track, measure, and analyze campaign performance with precision that would have seemed impossible just a decade ago. The rise of sophisticated analytics tools has created new opportunities to understand audience behavior, measure media impact, and prove ROI. Those that ignore analytics risk falling behind.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

5W PR

MARCH 29, 2025

Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits. The future of ski resort PR lies in moving beyond basic environmental messaging to demonstrate measurable impact through strategic communications.

Energy 78

Energy Education Employee Training 78

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative.

How To 370

How To Biotechnology Case Study Leadership 370

5W PR

APRIL 16, 2025

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. By focusing on these elements, PR teams can create influencer programs that build trust, drive engagement, and deliver measurable business results.

Guidelines 78

Guidelines Brand Branding Marketing 78

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

5W PR

MARCH 22, 2025

The National Ability Center at Park City Mountain Resort effectively uses storytelling in their communications. PR materials should explain instructor qualifications, safety measures, and risk management procedures. PR materials can highlight these credentials to demonstrate program quality and professionalism.

Strategy 78

Strategy Sports Training Transportation 78

Deirdre Breakenridge

SEPTEMBER 3, 2014

Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic.

Communications 383

Communications Tools Google Resources 383

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

More directly, the rising popularity of podcasts and other mobile-centric media channels indicate new storytelling opportunities and platforms for PR. At minimum, press releases, blog posts and other PR material need to be optimized for mobile viewing to ensure the message gets through.

Mobile 334

Mobile Advertising Advertising Trends 334

5W PR

FEBRUARY 1, 2025

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Success requires careful planning, clear guidelines, ongoing support, and consistent measurement.

Employee 88

Employee Social Media Reputation Guidelines 88

5W PR

JANUARY 26, 2025

Organizations should focus on setting measurable goals, establishing accountability, and creating transparent reporting mechanisms. Measuring Social Responsibility ROI Many companies struggle to quantify the business impact of their social responsibility efforts. This coordinated approach builds credibility and amplifies reach.

Strategy 78

Strategy Brand Branding Employee 78

Onclusive

DECEMBER 6, 2019

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more.

Conference 329

Conference Marketing Case Study Measurement 329

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

5W PR

MARCH 15, 2025

To build a strong online brand identity, you need three core elements working in harmony: visual design that captures attention and communicates your values, messaging that resonates with your audience, and storytelling that creates emotional connections. Let’s explore how to develop each of these components effectively.

Brand 78

Brand Branding Guidelines Storytelling 78

Onclusive

OCTOBER 3, 2017

Millions of blog posts are written every day. Marketers and communicators are now competing for consumer attention amid Facebook posts, Buzzfeed memes, blog posts, articles, texts and more. Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative.

Brand 246

Brand Branding eBook Leadership 246

5W PR

OCTOBER 18, 2024

Use storytelling techniques to make content more memorable. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78