Business Wire

FEBRUARY 20, 2024

Happy Black History Month! This is THE month to reflect on the pioneering accomplishments of African Americans throughout history. Celebrating the past, however, also involves embracing the future. Let’s take a look at AI in the Black community.

Community 407

Community Blogging Education 407

Business Wire

OCTOBER 23, 2020

One of the common refrains in the public relations industry is that PR is getting harder because there are fewer publications to pitch. Is this actually true? How would we know? We know, of course, that large-scale closings have been tracked by organizations like The Poynter Institute , especially since the beginning of the pandemic.

Blogging 468

Blogging Media Pitching Course 468

Business Wire

JUNE 29, 2021

2021 has been a big year for Special Purpose Acquisition Companies (SPACs). As of May 2021, more than $100 billion has been raised in SPAC public offerings. However, SPAC issuances often come with communications challenges.

Communications 473

Communications Blogging Company Marketing 473

Business Wire

FEBRUARY 4, 2021

Business Wire hosted a webinar where experts discussed the top trends impacting public relations in 2021. The panel featured Sandra Fathi , President, Affect PR; Ginger Porter , President, Central Region, Golin; and Stuart Bruce , PR Futurist and CEO, Stuart Bruce Associates.

Trends 450

Trends Blogging Publicity 450

Business Wire

DECEMBER 15, 2021

The digital content marketplace is flourishing – from press releases, to blogs to TikTok to daily newsletters, influencers, online-only media outlets and more – and PR will flourish with it as an integral part of our daily lives. We might be a little biased, but we truly believe that 2022 looks brighter than ever for PR.

Blogging 379

Blogging Agency Travel Media 379

Business Wire

AUGUST 4, 2020

There are many advantages of using Business Wire to distribute your press release. One of the biggest advantages is the high visibility the news releases we distribute receive within media and search spaces.

Blogging 486

Blogging How To Media Education 486

Business Wire

JULY 21, 2021

Spider-Man’s Uncle Ben popularized the adage: “With great power comes great responsibility.” His wise words are particularly relevant in today’s climate as brands discover their own power. Companies are not only realizing they can effect meaningful change, but they also carry a responsibility to do so.

Corporate 458

Corporate Blogging Government Company 458

Business Wire

DECEMBER 22, 2021

What are the top trends that every PR pro should know for 2022? As 2021 comes to an end, public relations agency owners and leaders share their thoughts on what the communications landscape will look like next year. These valued insights offer PR pros guidance for setting their focus for the new year.

Publicity 437

Publicity Blogging Trends Agency 437

Business Wire

AUGUST 19, 2020

For the past 60 years, Business Wire has worked in conjunction with media outlets, large and small, around the globe. As the world changes, so does journalism. In 2020, reporters and organizations are looking for more authentic stories to tell.

Media Relations 466

Media Relations Blogging Media Journalism 466

Business Wire

DECEMBER 7, 2023

Staying ahead of the media relations curve is strategic and necessary for effective communication. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

Media Relations 428

Media Relations Trends Blogging Privacy 428

Business Wire

MAY 18, 2021

Translation is a key component of any multilingual public relations strategy, and the ROI of accurately translating a press release is well worth considering.

Blogging 428

Blogging Strategy Publicity 428

Business Wire

OCTOBER 4, 2021

Happy 60 th anniversary, Business Wire! We have a lot to celebrate! For 60 years: We have developed longstanding relationships both inside our organization and throughout the newswire industry, establishing ourselves as a trusted partner with companies, journalists, investment professionals, regulatory authorities, and search engines.

Blogging 426

Blogging Customer Service Engineering Technology 426

Business Wire

JUNE 7, 2022

Number sign. Pound sign. Octothorpe. Hashtag. #. What is it? What is its purpose? And most importantly: how can you use it to increase your press release’s visibility?

Blogging 459

Blogging Publicity 459

Business Wire

NOVEMBER 2, 2020

We recently wrapped National Hispanic Heritage Month (Sept. 15) celebrations, but it doesn’t mean your media outreach efforts must stop right there. For Latinos, Hispanic Heritage is all year round, so let’s make sure you’re not missing out.

Blogging 504

Blogging Marketing Media Media Relations 504

Business Wire

JUNE 8, 2021

News and social media can readily be coopted for malicious intent, ranging from taking your money, to damaging a company’s reputation, to political gain. While the internet has many positive functions, it can also act as a fertilizer for untruths.

Blogging 450

Blogging Reputation Social Media Media 450

Business Wire

APRIL 3, 2020

The With Global Alliance is an international network of agencies specializing in tech PR and marketing. The Coronavirus pandemic is affecting agencies around the world in a variety of ways. Each country and region is at different points in the lifecycle of the virus and its economic impact.

Blogging 378

Blogging International Internal Agency 378

Business Wire

OCTOBER 26, 2023

As we wrap up an eventful 2023, this is a great time to reflect on our cultural touchstones and what we talked about the most. What continues to link generations? Where do the paths diverge and why? And how do companies and brands draw on these issues to better position themselves to appeal to audiences and customers?

Blogging 478

Blogging Branding Brand Trends 478

Business Wire

SEPTEMBER 27, 2022

Any time an organization distributes a press release, the goal is to generate coverage, create buzz, and reach as many people as possible. Public relations and marketing communicators know this is tough and are always looking for ways to improve.

Blogging 375

Blogging Communications Publicity Marketing 375

Business Wire

AUGUST 27, 2020

News releases are used every day to inform audiences about recent changes within an organization. Some are successful, garnering editorial coverage, attention and eyeballs. Many others are glanced at and ignored. What is the difference? Turns out, it might not be the news you’re sharing, but the words you’re using to describe it.

Blogging 473

Blogging How To Education Publicity 473

Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 520

Blogging Media Relations Tools Report 520

Business Wire

APRIL 8, 2020

“If you don’t tell your story, someone else will tell it for you.” -- Michael Sitrick, Founder and Chairman of Sitrick And Company.

Crisis Management 434

Crisis Management Company Blogging Crisis 434

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape. As such, brands must adapt to stay relevant and connect with their target audiences.

Communications 398

Communications Blogging Marketing Technology 398

Business Wire

MAY 10, 2023

Is there a difference between a press release and a news release? Both terms are frequently used and often interchangeably. In fact, there are several terms for different public relations communications – not just press releases.

Blogging 411

Blogging Communications Publicity Education 411

Business Wire

OCTOBER 6, 2020

Since 1988, the United States has celebrated National Hispanic Heritage Month from September 15-October 15. During this month, we honor the countless cultural and societal contributions of more than 60 million Hispanic Americans. Also of mention, Hispanics are the largest minority group in the U.S.

Blogging 410

Blogging Groups Education Media Relations 410

Business Wire

FEBRUARY 8, 2022

Mainstream journalism is in free-fall—or so the headlines warn us. Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation.

Journalism 424

Journalism Blogging Report Industry 424

Business Wire

APRIL 1, 2022

When employees succeed in their careers, every piece of their organization falls in line behind them. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. But how do you gauge an employee’s success?

Employee 390

Employee Measurement Agency Blogging 390

Business Wire

SEPTEMBER 29, 2020

In 2020, we are consuming more news than ever before. Whether keeping up with the latest health news or attempting to fill endless hours, we are turning to social channels and news apps to discover and learn. This provides an excellent opportunity for businesses to catch audience attention.

Writing 388

Writing Blogging How To Consumer 388

Business Wire

JANUARY 26, 2024

Last year, Business Wire distributed thousands of press releases for clients in industries including tech, healthcare, food and beverage, retail, and more. Explore some of our top releases from 2023 for examples of best practices and ways to leverage Business Wire's press release enhancements.

Blogging 309

Blogging Healthcare Retail Examples 309

Business Wire

MARCH 11, 2021

I am sure by now, you’ve noticed that everyone is talking about the value of including visuals with your news release. And for good reason. Media relations today is harder than ever, and so is catching reader attention. Multimedia helps you do both.

Blogging 450

Blogging Report Media Relations Media 450

Business Wire

SEPTEMBER 29, 2023

Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations. AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time.

Writing 399

Writing Blogging Social Media Communications 399

Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 298

Trade Shows Blogging Writing Report 298

Business Wire

JUNE 2, 2020

We may think that the world will never be the same. Partly, we’d be right. Yes, there is a new normal, and our lives will continue to be significantly disrupted in the coming months—perhaps a year.

Blogging 377

Blogging Communications Publicity 377

Business Wire

NOVEMBER 30, 2020

Reputation has always mattered. We might not have had to worry about “cancel culture” or bad online reviews in our past, but there’s never been a time when people didn’t gossip with their friends and neighbors about other people.

Reputation 406

Reputation Blogging Agency Consumer 406

Business Wire

DECEMBER 20, 2022

It would be a massive understatement to say that 2022 will not be remembered fondly by investors and the Wall Street community.

Blogging 359

Blogging Community Consumer 359

Business Wire

DECEMBER 27, 2021

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation.

Media Relations 388

Media Relations Trends Media Blogging 388

Business Wire

NOVEMBER 29, 2021

Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services. Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners.

Trade Shows 398

Trade Shows Blogging Education Publicity 398

Business Wire

MAY 12, 2021

Media relations has always been a blend of timing and storytelling. But what happens when you have a global pandemic, a worldwide cry for humanity and a mass reduction in media outlets? With fewer media outlets than ever before, how are PR pros pivoting and changing the ways they approach media relations in 2021?

Media Relations 425

Media Relations Blogging Storytelling Media 425