Beyond PR

MARCH 22, 2018

Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Online – websites, blogs, online media sites. to demonstrate the “results” of a PR campaign.

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Media Radio Newspapers Print 75

MaccaPR

FEBRUARY 2, 2017

Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? In the words of Ruth Jamieson’s new book on the indie mag explosion, “Print Is Dead. Then I get my coffee, and read the print edition of our newspaper!”.

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Print Newspapers Interviews Journalism 48

Cision

MARCH 29, 2016

For example, a PR program for a multinational corporation (MNC) setting up a new retail chain in China is very different from working with a government department to promote a new destination within a city. The principles of PR remain the same for client work in whichever country you operate. Image via Kim Spear.

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Local Retail Newspapers Sports 120

Waxing UnLyrical

OCTOBER 14, 2010

Copyblogger used this book as a guide to making boring content sexy. Establishing your voice A blog post with pointers isn’t only meant to teach, it is also meant to connect with readers. Steve Crescenzo observes this problem in corporate communications. Creativity, for them, is an afterthought.

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Blogging Twitter Creativity Facebook 71

The Resolution Blog

OCTOBER 7, 2015

Social media existed back then, as did blogs. Page three of the FT, an hour on Sky News, wall-to-wall ITN coverage, Today, the World Service and the front or inside front pages of many of the world’s leading newspapers. Ditto the number of PR companies that have SEO specialists on their books.

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SEO Engineering Content Marketing Google 120

Sword and the Script

OCTOBER 22, 2019

66% said newspapers. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. Chances are if you sign a contract, the publisher will work with you on terms, so the expenses hit your books in whatever quarter you do the send. Sponsor a podcast.

Marketing 65

Marketing Survey Study B2B 65

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). The book is a multi-author project led by Dr Martina Topi? Each corporate PRCA member will be expected to engage with a local school each year.

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Government Education Print Ethics 103

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. Beverley kindly shared with me the photograph of Mabel, which I’ve supplemented with a newspaper report of her work.

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Publicity How To Newspapers Radio 40

Sword and the Script

OCTOBER 20, 2015

How does this very public knock-down, drag out fight help the Times sell more newspapers or Amazon more books? Instead its senior vice president for global corporate affairs at Amazon decided to publish what looks like a personal blog post on a network popular amongst Silicon Valley workers.

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Crisis Communications Crisis Case Study Viral 60

Waxing UnLyrical

MARCH 4, 2015

In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg.

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Content Marketing Marketing Engineering Advertising 40

Sword and the Script

JANUARY 3, 2023

He is credited with developing many of the principles and techniques that are still used in PR today, and his book ‘Propaganda’ is considered a classic in the field. She is a thought leader in the field of PR and is the author of several books on PR and content marketing. Will ChatGPT replace public relations professionals? “It

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Interviews Publicity Technology Social Media 102

Sword and the Script

APRIL 2, 2019

In other words, corporate communications is adding headcount and work that used to go to outside PR firms is being kept inside. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” But that’s a talent supply issue for a different blog post. Then the economy changed.

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Agency Trends Marketing Survey 93

Bad Pitch Blog

AUGUST 1, 2008

Previously - yes there was a previously - he worked at newspapers in El Paso, Texas; Ludlow, Vermont, and Caracas, Venezuela. Baker was one of the first reporters to blog (see him on Blogspotting.net ). And get to the end, where you hear about his first book…. Q: We see you on Twitter all the time — and you blog more than most.

Journalism 40

Journalism Report Twitter Enterprise 40

ZudePR

APRIL 8, 2018

*This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon. Answer: stunning, comprehensive, and invaluable feedback on a first-time author’s 87,000-word book. Get a FREE Pre-Launch Copy of the Book. Did the book flow?

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Google Writing Skype Technology 101

ZudePR

MAY 22, 2018

In this post, I share the alphabetised style/grammar guide, which I used to write and edit my soon-to-be-published book: RESET. Names of films and books that have entered the lexicon of the English language, and are used as shorthand to mean something else, are rendered lower-case. The book itself is still referred to as Catch-22.

Writing 95

Writing Google Comparison Government 95

Rock the Status Quo

APRIL 8, 2016

Look at newspaper “stories” today? Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. Storytelling with Data and the StoryHow blog.

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Storytelling Resources Journalism Examples 100

Rock the Status Quo

APRIL 8, 2016

Look at newspaper “stories” today? Now clients want to step up their content marketing, brand journalism , blogging, podcasting, videos and other forms of content creation that stretch our talents in new directions, and it’s falling under the public relations umbrella. Storytelling with Data and the StoryHow blog.

Storytelling 100

Storytelling Resources Journalism Examples 100

Cision

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. One of the two companies mentioned, though, was listening: Avaya.

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How To Instagram Social Media LinkedIn 198

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. But real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from an extensive process.

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Television Corporate Infographics Radio 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's an example of our client NTC's e-book landing page. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

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Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 8, 2015

True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. For me, it doubles as a break from news and the long format is something I’d liken to the meditative concentration I find from reading a book. Mr. Schaefer also pens the popular {Grow} blog.

Radio 60

Radio Content Marketing Marketing Education 60

Beyond PR

MAY 18, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . On LinkedIn, what you can view from personal profiles is further limited to long-form blog posts. One of the two companies mentioned, though, was listening: Avaya.

How To 57

How To Instagram Social Media LinkedIn 57

Bad Pitch Blog

MAY 28, 2009

Some big journalist types—those who have not read the book—seem to be under the misguided impression that Chris and his people sure know how to coin a catch phrase. It is a catchy book title, but let me clarify the term for you: Wikipedia says: the long tail is the colloquial name for a feature of statistical distributions.

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Fashion Wikipedia Newspapers Web 40

Waxing UnLyrical

APRIL 10, 2013

Soocial : a really nice online address book, and something I prefer greatly to Plaxo, which is what I used to use, until it decided it wanted to be something other than Plaxo. WTN “automagically” detects contact info from the emails you receive, and adds them to your address book. Founded by my friend Jared Goralnick.

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Tools Skype Google LinkedIn 105

Doctor Spin

NOVEMBER 25, 2023

link] Bernays certainly was something of a character: His most famous book is titled “ Propaganda ”—in which he outlined how to manage the perceptions of crowds, much like modern Niccolo Machiavelli or Sun Tzu. He placed the idea in articles, newspapers, celebrity endorsements, and events. 1 Edward Bernays. 2023, November 13).

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Wikipedia Hotels Case Study Engineering 52

Stuart Bruce

OCTOBER 30, 2014

I’d just like to echo his comments about the BBC as it certainly has led the way in many respects – pioneers like Euan Semple, who has written a brilliant book called ‘Organisations Don’t Tweet, People Do’. Gigantic multi-national and trans-national corporations have no respect for borders or governments. Doing right by your employees.

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Crisis Communications Transportation Conference Social Media 148

Stephen Waddington

DECEMBER 5, 2018

If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct. The Daily Telegraph was the first UK national newspaper to go online in November the same year.

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Media Relations Media Print Newspapers 115

Stephen Waddington

SEPTEMBER 29, 2021

They act as a common, corporate language. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media. We’d compile clipping books for clients at the end of each month. In this sense they’re a useful tool.

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Industry Publicity Agency Community 153

Masters in Communications

FEBRUARY 12, 2022

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. China is credited with starting the world's first newspaper.

Ethics 52

Ethics Communications Print Television 52

MaccaPR

OCTOBER 26, 2015

We’ll never forget the panic in the PR world as tens of thousands of journalists (aka our PR pitch targets) at newspapers, TV stations and magazines were laid off. It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. A former Edelman PR executive published a 300-page book.

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