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Even More Social Media Experts Weigh In with Top-Notch Advice

Cision

Last month, I talked to six professionals who use social media marketing to further their brands. Sometimes your efforts alone aren’t enough to really boost awareness of your brand. Take your social strategy to the next level by identifying your brand ambassadors and getting them involved.”. Find Industry Influencers.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Content shapes a personal brand. Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. CEOs can let their personalities show.

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How to respond to media inquiries: Win coverage during business-as-usual

Presspage

Rather than having a set number of answers written in advance to send out to journalists time and time again, you should aim to send over original responses that all follow the same tone of voice to build credibility, trust and a coherent brand image in the eyes of your audience.

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5 Content Pitfalls in Fast-Growing Businesses

The Proactive Report

As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” This is why digging in and doing some data mining of your customers, as well as listening to the conversations about your brand, product and competitors, is so vital. Not utilizing the knowledge and experts you have.

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New to HubSpot? Here's How to Set Up Your Portal for Success

PR 20/20

Then, it’s time to move into some fun stuff—your branding. Adding your branding will help make the build out of individual assets—think emails, landing pages, CTAs—quickly and easily match your existing branding. Here, you’ll add: Your brand logo. Brand colors, including your primary color, and several secondary colors.

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#INBOUND2021: A Recap of HubSpot’s Latest Product Updates & Releases

PR 20/20

Business units give users a better way to manage multiple brands across one portal. They simplify campaign management, encourage on-brand assets, and declutter marketing assets. On the HubSpot user end, the customer portals give you the ability to integrate a help desk or shared inbox and connect your knowledge base.

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INBOUND Recap: Introducing HubSpot’s Latest Product Updates

PR 20/20

Marketing Hub users can now separate marketing assets by team for a cleaner, better-organized portal across all teams, brands, or regions. Workflow updates include more contact-based automation, triggered Slack notifications, and CRM updates (deal, ticket, quote) when a new lead is created or changes stages. Team management.