Deirdre Breakenridge

NOVEMBER 11, 2014

What are some best practices for developing a communications campaign on a limited budget? What are the best tools for measuring success on social media? Account executives participating in PRoBono have 18 hours to conceptualize, develop, and present a complete communications campaign. “Is A follow up blog post by PR 2.0

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Deirdre Breakenridge

JUNE 14, 2017

Please join the #PRStudChat community on June 27, at 8:30 P.M., What are your top resources and tools to stay updated with the field? Please come join the #PRStudChat community for a dynamic discussion on learning and education. A follow-up blog post by PR 2.0 Education and learning, they are critical to life success. .

Education 322

Education Community Course LinkedIn 322

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., This geographic location has also triggered a series of career changes such as launching a consulting practice, a weekly Facebook live show, and a blogging site. ET, to discuss change and social media.

Community 150

Community Social Media Media Education 150

Sword and the Script

DECEMBER 3, 2024

New PR software tool Dazzle launches If a PR firm and a European legaltech company entered a joint venture, Dazzle would be the outcome. Propel is often on my list of recommended tools PR folks should check out. New media monitoring tool: AlphaMetricx There’s a new kid on the media monitoring block: AlphaMetricx.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Why limit yourself to PR blogs when there’s a whole world of interesting stuff that can offer important information as well as increase specific skill sets? The Cision Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Media Monitoring & Analysis.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

MARCH 27, 2025

The integration of martech tools with UGC strategies has produced measurable results – brands using UGC see 29% higher web conversions compared to campaigns without user content. The real power comes from connecting these tools into a cohesive workflow. Start by auditing your current martech stack and UGC capabilities.

System 99

System Tools Policies Measurement 99

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

JANUARY 21, 2025

Since I do a lot of reading here, I think of podcasts as a tool to broaden my knowledge. That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. If youre a parent with a child struggling with math, this is a great tool as well.

Google 156

Google Course Survey YouTube 156

Deirdre Breakenridge

OCTOBER 23, 2018

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. The hashtag is one of the most powerful tools you can use on Twitter. Comment on posts by others.

Twitter 347

Twitter Social Media Conference Community 347

5W PR

OCTOBER 22, 2024

Key elements such as understanding the audience, leveraging media relations, managing crises, engaging on social media, fostering employee relations, and giving back to the community help create a strong and enduring reputation for any organization. Crafting messages that resonate with the audience’s values and interests is essential.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Kick-ass” PR blogs.

Analysis 173

Analysis Tools SMB Software 173

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 27, 2024

Crises, whether stemming from natural disasters, economic downturns, or public health emergencies, bring devastating consequences for individuals, businesses, and communities. Digital PR plays a vital role in crisis management by equipping organizations with tools to communicate effectively, reach a wider audience, and build trust.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

5W PR

MARCH 25, 2025

Social Media: Building an Engaged Fitness Community Social media serves as the front door to your fitness studio for many potential members. ” Tools like Google Keyword Planner help identify high-value local search terms. Focus 80% on delivering value through educational content and community updates.

Strategy 78

Strategy Marketing Local SEO 78

Deirdre Breakenridge

APRIL 9, 2018

ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences. Chuck and our community will discuss several digital analytics topics and answer the following questions on the 26 th. What tools do you recommend? About Spin Sucks.

Analytics 231

Analytics Marketing How To Community 231

5W PR

DECEMBER 30, 2024

In today’s digital age, where authenticity reigns supreme, user-generated content (UGC) has emerged as a powerful tool for travel marketers. UGC encourages interaction and fosters a sense of community among travelers. Use social listening tools to track mentions and relevant keywords.

Travel 78

Travel Marketing Privacy Community 78

Onclusive

SEPTEMBER 27, 2021

However, given millions of new daily posts out there, it’s challenging to stay on top of this without a tool that can sort through it all and deliver actionable insights and recommendations in minutes. Learn more about Onclusive’s Social Listening or start your free trial today.

Social Media 369

Social Media Media Enterprise Viral 369

Ronn Torossian

MARCH 16, 2017

Affirmation by association is a business tool that too few companies take full advantage of. Not only are you out in the community doing “good deeds,” but you also meet people who you may not be able to connect with otherwise. Businesses can build a strong network by aligning nonprofits.

Nonprofit 225

Nonprofit Financial Meeting Groups 225

5W PR

FEBRUARY 5, 2025

Smart companies now recognize the power of owned media channels – their blogs, podcasts, and newsletters – as stable foundations for building lasting brand authority. According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs.

Branding 78

Branding Brand Media Journalism 78

Cision

SEPTEMBER 26, 2016

Tech tools make me seem like a better writer than I am. On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. What I want to do in this post is examine tech tools that improve different dimensions of your writing. Tools to improve your headlines.

Tools 120

Tools How To SEO Writing 120

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. Modern analytics tools provide granular insights into audience behavior, sentiment, and engagement patterns.

Social Media 109

Social Media Branding Brand Crisis Management 109

PRSay

NOVEMBER 25, 2024

LinkedIn is a primary recruitment tool. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. Businesses of all types hire interns for strategic communications, social media and public relations. Maximize LinkedIn. Create your own opportunities.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

5W PR

DECEMBER 28, 2024

In the ever-evolving landscape of the gambling industry, content marketing has emerged as a powerful tool for casinos to engage with players both online and offline. By incorporating relevant keywords into blog posts, articles, and guides, casinos can improve their search engine rankings and attract organic traffic.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Deirdre Breakenridge

FEBRUARY 23, 2018

ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Here are several of the topics / questions that Lee and our community will discuss the night of the 8th: Q1: Why is important to have a presence on social media even in college?

Branding 213

Branding Brand How To Social Media 213

5W PR

DECEMBER 23, 2024

Sustainable travel marketing is not just a trend; it is a powerful tool for driving positive change. They seek out destinations and experiences that minimize environmental impact, support local communities, and promote cultural preservation. Showcase how sustainable tourism initiatives benefit local communities and the environment.

Travel 78

Travel Tourism Marketing Local 78

Melissa Agnes

SEPTEMBER 14, 2014

What monitoring tools will best help you succeed at this task and how should you go about training your team? This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. What to look for in a monitoring tool. Check out our Crisis Intelligence Blog.

Social Media 249

Social Media Crisis Media Pinterest 249

5W PR

NOVEMBER 26, 2024

They can build a loyal community around their games by sharing behind-the-scenes content, engaging in discussions, and running contests. Community Building Fostering a sense of belonging is crucial. Email Marketing Email marketing remains a powerful tool for reaching out to potential and existing customers.

Video 78

Video Trends Marketing Advertising 78

5W PR

NOVEMBER 29, 2024

Additionally, encouraging user-generated content can create community and foster positive brand sentiment. Norwegian Air Shuttle has leveraged social media to build a strong online community. Loyalty Programs Rewarding frequent flyers with loyalty programs can be a powerful tool for retaining customers and encouraging repeat business.

Airlines 78

Airlines Marketing Travel Policies 78

5W PR

JANUARY 10, 2025

Blockchain technology is emerging as a powerful tool for enhancing transparency and traceability in the alcohol industry. Many are supporting fair trade initiatives, sourcing ingredients from marginalized communities, and donating a portion of their profits to charitable causes.

Branding 78

Branding Brand Agriculture Chemicals 78

Wadds Inc.

AUGUST 15, 2023

We’re revisiting #PRstack to create a guide to AI tools in public relations. The guide, published by the #FuturePRoof community, aims to make sense of AI tools and address the practitioner knowledge gap. Vendors are driving the conversation around AI tools. The #FuturePRoof community aims to readdress the balance.

Tools 98

Tools Community Energy Print 98

Deirdre Breakenridge

DECEMBER 4, 2018

A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Although this blog is tailored to nonprofits, any organization can use these tips for youth engagement.

Nonprofit 240

Nonprofit Storytelling Instagram Facebook 240

Deirdre Breakenridge

MARCH 14, 2018

My blog posts focus on the intersection of social media and education. Community Building. The number one lesson I learned from my journey of self-reinvention is community building. For example, last year, I launched my very first online course, which aims to teach educators to use social media platforms as teaching tools.

Education 224

Education Community Social Media Energy 224

Landis PR

JULY 19, 2021

We decided to publish an updated version of this popular blog since it provides valuable information for PR and marketing professionals. This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. It also has a great roster of opinion writers from across different sectors of the PR community.

Blogging 119

Blogging Case Study Journalism Resources 119

5W PR

JANUARY 17, 2025

Partner with travel publications, blogs, and online communities that cater to the target audience. Leverage the Power of Influencer Marketing I nfluencer marketing has emerged as a powerful tool for reaching targeted audiences and generating authentic travel content.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. This authentic content can be a powerful marketing tool, as it helps to build trust and credibility. Respond promptly to comments and messages to build a strong online community. Encourage guests to share their experiences on social media using branded hashtags.

Hotels 78

Hotels Local Travel Marketing 78

Deirdre Breakenridge

NOVEMBER 16, 2017

The #PRStudChat community gathers on Wednesday, November 29th at 12:00 p.m. ET to focus on communication confidence in a continuously changing landscape through professional development, mentoring and collaboration. Q3: How important is blogging for anyone aspiring to a career in PR? A follow-up blog post by PR 2.0

Communications 191

Communications Community Blogging Twitter 191