Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Shift Communications

FEBRUARY 20, 2019

If we are building out a content strategy for owned media, like a company blog, using content that pertains to trending topics is a way to take advantage of the increasing searches on Google. Not only is it free but it gives you the flexibility and access to public postings on Facebook, Twitter, Instagram, and Reddit.

Trends 142

Trends Industry Wikipedia How To 142

Communications Conversations

FEBRUARY 6, 2019

I say fantastic, because Buffer has been a first-rate publisher of insights and opinions on its blog for years. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). After all, channels like Reddit and Nextdoor didn’t even show up on this list!

Report 76

Report Analysis Video Instagram 76

Landis PR

MAY 28, 2024

This week’s blog post is written by our Public Relations Global Network partner, Christina Rytter, Founder of Scandinavian Communications in Copenhagen. For the original blog post, please visit here. Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

PR 20/20

JANUARY 3, 2019

For a little inspiration, we pulled PR 20/20’s most-shared blog posts from 2018. We used Buzzsumo’s Content Analyzer to curate the top posts across Facebook, Twitter, Pinterest, Reddit, as well as links from other websites. Save time on manual tasks and strengthen your marketing toolbox with AI-powered technology.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Sword and the Script

APRIL 13, 2021

NLP is used in a variety or PR technologies for media monitoring. I put some questions to the company about NLP and Dr. Tim Furche stepped up. He is a senior director of Engineering and Head of Data Science for the company – and was the co-founder of Wrapidity , who Meltwater acquired in 2017.

Analysis 78

Analysis Marketing Engineering Data 78

Sword and the Script

SEPTEMBER 14, 2019

Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. 61% of reporters said when they are reporting on a company, they “always” or “usually” “consult the company’s social media.” Here’s how to pitch this blog.

Survey 79

Survey Media Relations Report Media 79

Sword and the Script

APRIL 3, 2018

Once in the system, I set up five different searches including three for clients, and two for me – my name and the name of my company. I haven’t seen a monitoring system that does this well yet and many monitoring systems OEM this technology, so some of these are using the same engine anyway under a white label.

Media 64

Media System Tools Google 64

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Where the Fishermen Ain't

OCTOBER 26, 2015

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. Early-to-Mid-2000s: Product manager calls, freaking out about commenters in a blog post on WayTooMuchTech.Com. Executive suite says something like, “Well, thank God!

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Where the Fishermen Ain't

AUGUST 27, 2015

Companies whose success in communications and reputation management largely depends on mastering those hierarchies will find themselves somewhat adrift. Early-to-Mid-2000s: Product manager calls, freaking out about commenters in a blog post on WayTooMuchTech.Com. Executive suite says something like, “Well, thank God!

Wikipedia 20

Wikipedia Reddit Reputation Privacy 20

Sword and the Script

DECEMBER 24, 2019

1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]. Read more: 3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML].

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

JUNE 4, 2019

I’ve started dedicating the first post of every month to summarizing news from vendors developing technology focused on public relations. While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. Here we go…. million.”

Software 107

Software Reddit Marketing Survey 107

PRSay

APRIL 22, 2021

The bulk of this loss comes from stock market volatility stemming from financial disinformation campaigns, but the widespread proliferation of misinformation has also forced companies and organizations to increase spending on reputation management, brand safety, employee health and wellness, and crisis communication efforts.

Financial 192

Financial Reddit Advertising Advertising 192

Buzzstream

JUNE 5, 2024

Next are two examples of search-driven keywords related to tools that are pitchable for coverage and can serve as bottom-funnel lead generators for companies. Pinrose is a fragrance company that sells candles, perfumes, and lotions. Using the “science of synesthesia,” they created a tool to help you choose a scent that works for you.

Digital PR 62

Digital PR Examples Strategy Survey 62