Buzzstream

JANUARY 8, 2025

If you are unfamiliar, Clearlink is a marketing agency that owns and operates several consumer comparison web properties like Highspeedinternet.com and Reviews.com. I am the director of digital PR over one of their divisions called internet brands, and those brands are made up of different consumer comparison websites.

Digital PR 62

Digital PR Google Comparison SEO 62

PRSay

MAY 10, 2018

The outrageous amount spent on say, getting Kim Kardashian to hawk a product, is more akin to celebrity endorsement and does not provide an apples-to-apples comparison to real people telling authentic stories. Seems the going rate is around $400 to $500 for a brand campaign whose deliverables are a blog post and accompanying social shares.

Brand 128

Brand Branding Guidelines Creativity 128

Shift Communications

DECEMBER 26, 2016

If you’re an avid (or even a sometimes) reader of the SHIFT blog, then you already know data-driven public relations is something we know well. This platform is a one stop shop for consumer trends, marketing insights and industry research, all presented in an easily digestible and deck-ready format.

Google 98

Google Data Pitching Tools 98

NewsWhip

JULY 14, 2020

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. When it comes to our digital work, we excel in complex and hard-to-reach audiences. .

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

DECEMBER 22, 2016

The rapid proliferation of social media platforms and the continuous adaptation of traditional media thanks to digital innovations has dramatically shifted the way consumers obtain information about travel companies and destinations. An easy comparison is social media. What are brands doing differently today? What has stayed the same?

Tourism 120

Tourism Travel Conference Crisis 120

Cision

JULY 29, 2015

Q: What makes podcasting unique in comparison to other forms of content (blog posts, videos, etc.)? Some people don’t read long blog posts. Add audio to your marketing mix and you can win the attention of the people who won’t consume other kinds of content. This all adds up to podcasts being a valuable tool for brands!

Interviews 120

Interviews Comparison Video Exercises 120

Mindful Marketing

SEPTEMBER 25, 2022

There’s also his namesake BRADY brand, which takes us back to the central question of this piece: Does the living legend really want aspiring athletes to avoid comparisons to him? ” The consumers' emulation can extend to other products the celebrity endorses as well as to other attitudes and actions.

Apparel 76

Apparel Comparison Sports Training 76

Buzzstream

MAY 16, 2024

I get email requests from guest bloggers who want to write on the BuzzStream blog daily. As you can see, when you start to explore the waters of guest blogging for backlinks, things get very muddy quickly. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder.

Blogging 62

Blogging Google Writing SEO 62

Contently - Strategy

MARCH 22, 2022

For example, let’s say you want to create a blog post about vegan diet snacks. The article lists the ingredients and cooking methods using bullet points instead of the chunky, hard-to-read paragraphs on all the other blogs listed on the first page. These prospective consumers are no longer in the “awareness” stage.

SEO 139

SEO Strategy Brand Branding 139

Contently - Strategy

OCTOBER 9, 2019

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. Using the same vocabulary as your consumers helps consumers feel closer to a brand. The empathy marketing problem. What else did I have to learn?

How To 104

How To Marketing B2B Exercises 104

5W PR

JANUARY 25, 2022

This could be because companies in the B2C industry have shown that their consumers matter to them, or because those companies need to stand out from the competitors and become memorable. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts.

Brand 60

Brand Branding B2C B2B 60

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them? Source: Hynes Industries ?

Analytics 81

Analytics Comparison Google Interviews 81

ReimaginePR

JUNE 13, 2016

So you’d take a side-by-side comparison of your closest competitor(s) and determine what makes your product worth buying. Unfortunately, it’s the one consumers tune out the most these days. What really resonates with consumers is the story behind the product. That’s the route many businesses take. Please don’t take this route.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 130

Software Tools Publicity System 130

prTini

SEPTEMBER 24, 2014

Trying new tools for the short free trail week is more often than not confusing and time-consuming. You can also analyze social and content success through a side-by-side domain comparison report. Only a few months old, My Blog U is gearing up to take the Internet by storm (#MBUstorm that is). Crowdsourcing at its finest.

Tools 72

Tools Viral Engineering Comparison 72

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. Legally, organizations can’t charge certain consumers more because of personal traits like gender and race. or would it?

Insurance 87

Insurance Insurance Retail Sports 87

Konnect Agency

NOVEMBER 26, 2019

She shared that as one of the first “official” Instagram influencers, it was difficult to get people to take her seriously – a decade ago, people had a hard time understanding what she was doing, what she thought she’d accomplish with her blog and Instagram and what/who gave her the authority to attend some of the hottest fashion shows.

Fashion 75

Fashion Comparison Instagram Social Media 75

Mindful Marketing

APRIL 23, 2023

Insurance companies like Aflac, Geico, and Progressive are well-known for luring consumers with levity via advertising slapstick, usually at the expense of their own corporate characters: Duck, Gecko, and Flo. One such company is the global consumer goods producer Unilever. ” ​ Subscribe to Mindful Matters blog.

Insurance 100

Insurance Insurance Social Media Comparison 100

PR 20/20

OCTOBER 18, 2021

Not only does this save your consumers time when researching brands, but it also saves your sales team time and effort otherwise spent filtering out unqualified leads. Here are five key questions that your company’s pricing page or blog posts should answer: What drives the cost of your product/service up? Image credit: HubSpot.

Industry 87

Industry How To Comparison Leadership 87

Mindful Marketing

NOVEMBER 6, 2022

Over millennia, certain marketers have misguided consumers, whether they were ancient merchants using rigged weights and measures , snake oil salesmen pawning impotent elixirs , or auto dealers turning back odometers. Meanwhile consumers’ thresholds of tolerance get pushed higher and higher. Learn more about the Mindful Matrix.

Marketing 78

Marketing LinkedIn Technology Comparison 78

Mindful Marketing

JUNE 6, 2023

Notwithstanding the preceding points, if companies care about their own consumers and people in general, they should want to contribute to their well-being and help them avoid harm. ” Subscribe to Mindful Matters blog. It’s up to parents to help moderate their children’s social media use.

Social Media 87

Social Media Corporate Media Comparison 87

Sword and the Script

SEPTEMBER 15, 2015

Mack Collier recently published a well-written blog post that reminded me of this exchange: 5 Reasons Why You Need to Stop Marketing and Start Teaching. “Increasingly, consumers encounter brands outside of shopping contexts.” Teaching, Adding Value and Trust. ” Encountering Brands out of Shopping Context.

Marketing 60

Marketing Pharmaceuticals Content Marketing Mobile 60

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. We love it! Pantene: #ShineStrong.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Mindful Marketing

JUNE 19, 2022

” By comparison, LaMDA “can engage in a free-flowing way about a seemingly endless number of topics.” Messaging: As suggested above, consumers have primary responsibility for controlling their product use. By comparison, Apple has taken several tangible steps to help users monitor and control their screen time.

Comparison 65

Comparison Technology Google Engineering 65

Prohibition

JANUARY 30, 2024

In this blog post, we’ll explore the ins and outs of influencer marketing, highlighting the trends and strategies that will shape the industry in 2024. Although this can be a longer approach the reward will shine through in comparison to taking the quick cash grab approach.

Trends 62

Trends Marketing Comparison Retail 62

Sword and the Script

JUNE 7, 2022

The enhancements help PR professionals conduct industry research, identify consumer trends and “collect intelligence on competitors,” according to a statement. There’s no mention of salary comparisons, which is a long-standing issue in PR. This is when effective internal communications can do wonders,” says Meltwater in this blog post.

Software 87

Software Pitching Internal International 87

Buzzstream

MARCH 5, 2025

When ideating, you can get strategic about planning your post to set up those head-to-head comparisons. The posterwas looking for a blog outreach coach because they were specifically having a hard time hitting inboxes. It can be time-consuming, and if youre not careful, it can come off phony. Heres a tool for getting to 25.

Digital PR 62

Digital PR Pitching Study Google 62

Konnect Agency

JANUARY 19, 2021

While it may seem counterintuitive, this convergence and the exponential demand for consumers’ already fractured attention spans further splintered the path to reaching shoppers. market share by 2025 – and online marketing will need to meet consumers in the new channels where they are making purchase decisions. You’re not alone.

Marketing 52

Marketing Mobile Social Media Comparison 52

Beyond PR

SEPTEMBER 26, 2017

You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material. Hunters — these journalists disproportionately use their time-consuming social media rather than engaging, although they do promote content and engage their audience to a lesser extent than Promoters and Architects.

Journalism 63

Journalism Social Media Study Comparison 63

PR in High Definition

DECEMBER 16, 2019

And this got me thinking, why have our news outlets started to prioritise softer stories in comparison to the hard-hitting journalism we used to see? Our consumer behaviour has changed. The reason? Media channels are constantly diversifying and, as a result, are often diluting their impact.

Media 48

Media Comparison Video Education 48

Mindful Marketing

FEBRUARY 27, 2022

Everything feels so stupid and trivial in comparison to what’s going on over there.” Marketers enjoy information superiority, i.e., they naturally know more about their organization and its products than do consumers. ” Subscribe to Mindful Matters blog. For those who don’t know, I’m Ukrainian.

Marketing 83

Marketing Advertising Advertising Examples 83

PR Conversations

JULY 24, 2014

A comparison of practices implemented by two of the world’s most-venerable auction houses should more-clearly illustrate this topic regarding Art PR. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.). Christie’s versus Sotheby’s.

Marketing 87

Marketing Video Communications Reputation 87

Contently - Strategy

OCTOBER 18, 2023

Many consumers would probably agree that we’re in dire need of a customer experience transformation—after all, how many times have you scrolled past an ad and thought, “Ugh, why is this clogging up my feed?” What are their favorite social platforms, blogs, and communities? Consideration stage. Purchase stage.

Content Marketing 52

Content Marketing Marketing Comparison Data 52

The Resolution Blog

JANUARY 8, 2018

We’ve added a new set of “comparison” terms into the mix to help develop data into insights that can help develop your ideas. This is big news in how your coverage is found, viewed and consumed online. Read Jim’s insights and my response on Paul Sutton’s PR blog. It’s free, why not give it a go now? Get up to date here.

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. And here’s the benchmark for comparison: the company tried again the next year, this time made the event free with registration. If there’s any doubt, kids do have a dramatic influence on consumer spending.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

Mindful Marketing

JUNE 4, 2022

Furthermore, during recent years filled with race-related violence, many consumers expect companies to show their support for racial justice. For comparison, Mennonite Central Committee (MCC) is a nonprofit organization that works in over 50 countries around the world to provide disaster relief, foster economic development, and promote peace.

Film 65

Film Retail Comparison Nonprofit 65

Sword and the Script

MARCH 5, 2019

Posting product pictures to Instagram might work in a consumer world, but that doesn’t work well in B2B. If your company publishes four blog posts a month, you want them to pick two to share on social media, including in their newsletter or mention in their own writing, for example. And Other Key Blogging Statistics You Should Know].

Survey 60

Survey Trends Marketing B2B 60