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The big move is towards “digitalPR.” So, I was able to chat with Clearlink’s Director of DigitalPR, Sage Singleton to get a sense for why this is happening and how it’s impacted their agency. Broaden Your DigitalPR Goals Beyond Backlinks Don’t be afraid to reevaluate your teams KPIs.
She’s been quoted in several of our articles and created a fantastic case study of her digitalPR success with KURU Footwear. With that in mind, we took to the podcast to discuss the challenges of ideating, designing, and pitching digitalPR campaigns from an in-house. I started digitalPR back in 2018.
Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter. After getting some great feedback from readers, I recently started expanding it to include tips from other digitalPRs and link builders in the game.
I was clueless about the world of DigitalPR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, DigitalPR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications.
For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Do you show up in Wikipedia, Reddit, X, LinkedIn, ChatGPT, relevant blogs and podcasts when people are looking for words and phrases related to your product or service?
I thought I’d take a quick look at Google Trends to come up with new keywords (blog inspiration!). But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digitalPR – just for comparison purposes. Well, this is rather interesting!!
Enter digitalPR. I’ve spent the last ten years helping companies grow their digital presence with digitalPR, and I’ve seen first-hand the impact and value digitalPR can drive for a brand’s growth. What is DigitalPR? In the next section, we’ll explore the types of digitalPR.
I get email requests from guest bloggers who want to write on the BuzzStream blog daily. And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digitalPR. What is Guest Blogging? I’ll be blunt: they are never good.
Media databases can be a valuable tool in any digitalPR toolkit. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. Yet, despite their shortcomings, most digitalPR agencies that use BuzzStream utilize a media database. What Do the Experts Say?
Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digitalPR platform that was acquired by Cision this year. 5) Picks from the vendor blogs and PR trades. That partnership has ended.”.
From pitches to landing coverage and everything in between, DigitalPR can be done without a single tool. Ruth Barrett , Head of Content and DigitalPR at Inspired Agency , has another use for the tool, too, utilising it as a way to fine-tune pitches and angles before outreach.
68% 68% prioritize links to blog posts, but only just 41% focus on product pages. This aligns with our State of DigitalPR report , where measuring impact was the most challenging aspect. 5 Regarding pages to prioritize in link building campaigns, blog posts are most common (68%), followed by homepage (44%).
Actionable Takeaways Based on our chat, here are some actionable takeaways for PRs. Prioritize Authority and Relevance Always evaluate potential guest blogging sites for authority and relevance to your niche. Like these like comparison sites. Do you think you need a blog to do guest posts and niche edits?
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. Don’t miss this one! Tell me a little bit about that.
When making routine comparisons. Use for names of bands (check whether the “the” is capped), blogs, books and plays. Makes a comparison. All grammatical errors in this blog post have been inserted intentionally to test you, dear reader, and make you feel intellectually superior to me. compare with, not to. conjunctions.
Here is how to use newsjacking in your digitalPR strategy to win big. Main Newsjacking Tactics We’ve spoken with dozens of top-performing digitalPR teams that have successfully leveraged newsjacking for over a decade. What Exactly is Newsjacking? But, if you know an event is coming, you can prepare beforehand.
Assets like blog posts, studies, or PR pieces can continue to provide value if redistributed intelligently months or years later. DigitalPR and Content Have Synergy Content developed for digitalPR campaigns (e.g., It was a digitalPR piece. infographics, data studies) can be repurposed.
68% 68% prioritize links to blog posts, but only just 41% focus on product pages. This aligns with our State of DigitalPR report , where measuring impact was the most challenging aspect. 5 Regarding pages to prioritize in link building campaigns, blog posts are most common (68%), followed by homepage (44%).
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