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Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

Onclusive

This blog was originally published on AdAge.com on November 20, 2019. We have become hyper-adept at constructing and testing our messages for receptivity to make them as palatable as possible. But mostly, third-party influence is the domain of expertly managed corporate communications and PR.

Marketing 195
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Google’s Decision Five Years Ago to Communicate Changes in China on Its Corporate Blog Signaled the Arrival of Owned Media.

Ishmael's Corner

And they communicated the China news on the corporate blog. The action gave street cred to corporate blogging and owned media as a whole. Of course, millions of blogs already existed when Google published its China post. In short, blogging wasn’t for serious stuff. Not at a press event. I don’t think so.

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A roadmap to impactful collaboration with your PR agency

Onclusive

As you’re setting your PR goals and success metrics, tie them to dollars and / or corporate reputation whenever possible. Onclusive recommends setting SMART goals (Specific, Measurable, Achievable, Relevant and Timely) in all aspects of your business, including PR.

Agency 51
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How a PR agency can contribute to your communications strategy, and how to select the right agency for your business

Onclusive

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195
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Seven ideologies of public relations

Stephen Waddington

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Organisations is used throughout this blog post as a catch all phrase for charitable, corporate, public sector entities.

Publicity 112
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BIM-used copyright: Dealing with emerging technologies in construction

Practical Law Construction

We have explored various topics as part of our intellectual property in construction series. In addition to the inherent tension as to who owns the copyright material, which we discussed in our first blog , there is sometimes a question as to whether payment should be made before a copyright licence is granted.

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PR Professional’s Guide to Content Marketing

5W PR

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Create video tutorials.