Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own
Onclusive
DECEMBER 19, 2019
This blog was originally published on AdAge.com on November 20, 2019. We have become hyper-adept at constructing and testing our messages for receptivity to make them as palatable as possible. But mostly, third-party influence is the domain of expertly managed corporate communications and PR.
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