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A Guest Post By Brittani Riddle, Graduate Student, American University & PR Expanded Blog Contest Winner. If you want to add creative sonic elements to your audio, try some of these free sound effects. Your supporters can provide constructive feedback to keep your podcast fresh and exciting. Sell the Star Power.
NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. For the original blog, please visit here. Public relations requires a variety of skills: strategy, communication, analytics and creativity. The good news is that it is never too late to learn how to flex your creative muscles.
For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Here are some ways to construct a killer content calendar and get the most out of it.
This year, our PR team published dozens of blog posts, sharing PR insights and unpacking trends from a variety of perspectives. Here’s a countdown of the five Crenshaw blog posts that have attracted the most attention throughout 2023. Here’s to putting the knowledge to good and constructive use!
See “Constructing an elevator speech.” Blog: Try your hand at blogging about Wine PR. The key here is to be prepared to have a regular schedule of blog posts. Also, pick a title for your blog that is intuitive, clever and interesting. Also, invite your colleagues and others in the field to guest post.
Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. Well, I was sorely mistaken. What’s on the horizon for digital marketing?
In those five days, the hashtag #DeleteFacebook circulated the Internet and a recent study from Creative Strategies showed that thirty-five percent of Facebook users surveyed said they are using Facebook less than they did before hearing about data privacy concerns. on May 29 to conduct a racial-bias education program.
But honest dialogue about what’s working and what needs work motivate creativity, hard work and improvement. Giving and receiving constructive criticism isn’t easy, but it is vital. All criticism should be taken as constructive and of intrinsic value, intended to amplify client successes – not roadblock it. . Follow-up .
Cision’s social media manager, Shirien Elamawy, recently sat down with Jeff Barrett , co-founder of Status Creative and one of Forbes’ Top 50 Social Media Influencers, to discuss personal branding and best practices for social and PR strategy. Constructive criticism could point you in the right direction toward strengthening your identity.
This requires a combination of creative thinking, analytical skills, and the ability to develop and execute against plan. Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video.
And, one of the best ways to improve writing is by reading — following a varied diet of great journalistic and creative content. For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction.
Leverage AI (the smart way) AI can help craft better pitches, but its not a replacement for human creativity. Provide constructive criticism on what works, what doesnt, and how it could be improved. New research shows 60% of consumers prefer sustainable tech - heres what that means for [industry].
What must also be kept in mind is that creativity and innovation don’t come in a vacuum. Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? ” – Henry Ford. ” – Steve Jobs.
A chance to show creative flair. . We want to see who blogs or has contributed pieces to on-campus pubs. We also encourage everyone – even interns – to write blog posts and try their hand at short videos for social sharing. We choose hires who demonstrate more than just dazzling academic prowess.
I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews. Granted, there are far too many great professionals to mention in one blog post or to give a #FF shout out on Twitter.
For example, when constructing a question for a survey for a property developer, resist phrasing a question with subjective language like “Most renters are willing to pay extra for onsite amenities; how do you feel?” In other words , questions that steer the respondent to a particular answer. Also important?
Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. Catherine Arrow recently wrote about the post COVID-19 challenge facing organisations on my blog. Those insights will lead to better briefs to inform creative and content. Sneeze guards top the list.
A while back, I was asked by the estimable Thursday Bram to contribute to a blog post on Constructively Productive that would focus on “heretical’ productivity. Image: woodring’s Flickrstream , Creative Commons. That’s constructively productive. A fine idea, I thought. It’s fine.
This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. This is the first of 5 pieces that will focus on a separate aspect of “Creative PR,” starting with a topic overview: What are we talking about when we talk about “Creative PR?” She holds a B.A.
All aspects of the campaign used similar creative so that the message was consistent across all platforms. One DIY Design blogger with 30,000 followers resulted in more traffic, visibility, and sales than being featured in the top design blog, Apartment Therapy. Get creative and get smart.
The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Constructing a detailed audience persona aids in tailoring content to address specific needs, pain points, goals, and aspirations.
Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. Give our services a try.
My wife edits almost every word published on my blog. Constructive scrutiny of your work will always make it stronger. It’s a critical part of the creative process. Carol says the story highlights a challenge of giving constructive criticism. You need to get over it if you want to learn and grow. I need to level with you.
To truly stand out, you need creativity, innovation and originality. I wish more English teachers would go back to teaching students how to diagram a sentence so they understand sentence construction. Everyone applying for a position in PR should be writing a blog. We just open the doors and the customers will come.”
Maybe I’m turning into my parents, but that’s a blog post for another day. Listen, receive it openly and take the learnings as constructive. For some reason, this seems more momentous to me than turning 40, likely because it has required intentional and consistent hard work, and a lot of blood, sweat and (sometimes) tears.
Then, in my early teens, I constructed a battery-powered transistor radio. He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter. According to my Mother, I blew out the entire electrical system in our house…and I, myself, turned a creepy blue color. Very basic, but it worked!
The focus of his job was buying steel from mills that make it and selling it to construction companies that need it. I’m ready to jump headfirst into the role of CEO, backed by our hardworking and creative team, and the unwavering support of Howie, our fearless founder.
Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. Bamboo and cloth coming together to make miraculous constructs of microcosmic worlds too idyllic to last. Oh, one other thing: my blog = my sandbox. I might even be wearing a sari.
Image: Nick Fletcher via Flickr, Creative Commons But I’m getting ahead of myself. Image: Marc Benton via Flickr, Creative Commons 3. And there are very few employers who want a standard PR person , when they have the opportunity to snag one who is creative and driven and can find an angle, even if it is in themselves.
This one from Kuno Creative is pretty ingenious. There is a particular one that seems everywhere in PR-related communities, whom I avoid as much as possible, and a tribe of trolls that congregate on less moderated blogs and groups, but I’ve been largely successful at remaining under the troll radar. Keep feedback constructive.
A resident of Bellevue, PA, Thompson recently completed construction of a 45 ft. Thompson credits LEGO for f anning his creative flame at a very young age and opening for him doors to design, teaching, and entrepreneurship. ” Subscribe to Mindful Matters blog. Each model cost thousands of dollars.
The intensely competitive alcohol industry has led many beer manufacturers to become very creative marketers: from elaborate point of purchase displays in retail stores to highly produced commercials during Super Bowls. ” Subscribe to Mindful Matters blog. wait for it. Learn more about the Mindful Matrix.
The amount of wisdom he can pack into a blog post when he’s not limited to 140 characters. Passion, creativity and action are the only things you need to change the world. Nick is one of the most influential voices in digital marketing too, sharing fresh insights on his blog for nearly 10 years. More impressive?
There’s not much that can be done creatively with boxy LED letters on a black background, but humor is one amendable approach. These two attributes are integral to most successful organizations: It’s very helpful to have individuals and departments that bring different perspectives, including creative vision and risk assessment.
Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage. Tip: Brands get creative and overlap hero content types. Digital PR provides a creative alternative to bring authoritative links and relevant traffic to a site primed to convert. Animations.
Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. The post The Art of Selling in Public Relations appeared first on "What's HAppening" Blog.
At our recent Cleveland HubSpot User Group (HUG) meeting, we partnered with video production company Pritt Entertainment Group (PEG) to discuss how to creatively layer video into marketing. Drones can be used to capture aerial footage for: Construction (planning, building or progress). In addition, the average respondent consumes 1.5
Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. At the end of the module, senior lecturers and the CIPR judged each student’s blog. Additionally, her blog post was published on the CIPR’s official blog. You can read her full blog post below.
Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably). Oh, one other thing: my blog = my sandbox. Christmas music is playing in my house. Shall We Tweet?
Part of the written assignment was to write a blog post addressing the lack of diversity in the public relations industry. At the end of the module, senior lecturers and the CIPR judged each student’s blog. Additionally, her blog post was published on the CIPR’s official blog. You can read her full blog post below.
What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, creative content surrounding your client’s core areas of expertise should be prioritised, in order to attract coverage on the right sectors and publications.
So today’s roundup features seven posts from blogs that I have never before shared; not because I didn’t want to, but because I was too thoughtless to do so. I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. Why: this woman is amazing.
As he describes: “You may be writing press stories and articles, or creating content for blogs and social media. Is working in PR a creative job? Creative thinking and the ability to generate innovative campaign ideas and content is a highly valued skill in the PR industry.
Reap the benefits of blog buzz. Sprint did not conduct thorough research when identifying blogs for the program. At least two blogs approached to participate, Desirable Roasted Coffee and Gapingvoid , are not based in the United States. Your offer may be exciting and the creative may be brilliant. Yeah, right.
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