Remove Blogging Remove Construction Remove Measurement
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Integrating PR Strategies into Your Digital Marketing Plan for Maximum Impact

5W PR

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Show appreciation for positive feedback and address negative feedback constructively. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment.

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A roadmap to impactful collaboration with your PR agency

Onclusive

Today we’re reviewing the next steps after choosing an agency partner: onboarding your account team, establishing the optimal scope and budget, setting goals, measuring and reporting on KPIs, and creating structures for an ongoing review and planning cycle. Measuring and reporting on metrics that matter.

Agency 51
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How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. Here are some ways to construct a killer content calendar and get the most out of it. Measure performance daily.

How To 259
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Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

Onclusive

This blog was originally published on AdAge.com on November 20, 2019. We have become hyper-adept at constructing and testing our messages for receptivity to make them as palatable as possible. That is why they hire managers, directors and analysts and pay for control systems to measure performance.

Marketing 195
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PR Professional’s Guide to Content Marketing

5W PR

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. For blog publishers, stick to the following best practices. Create video tutorials.

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How CEOs Should Use Data In A PR Crisis

Onclusive

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. Johnson issued a public apology within 48 hours of the story breaking and requested a face-to-face meeting to discuss a “constructive solution.”

Crisis 191
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Procuring tech for construction

Practical Law Construction

There is no doubt that technology has been and will continue to transform construction. Technology is a wide term, but it is enough to mention concepts such as BIM and Digital Twins or look at the emphasis on modern methods of construction (MMC) in the Construction Playbook to get a feel for where construction is heading.