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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. We thrive on identifying opportunities – for positioning, for media coverage or for competitive advantage.

Analytics 170
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Crafting the Perfect Tech PR Campaign: A Step-by-Step Guide

5W PR

Writers and editors employed by tech publications, websites, and blogs. Tech bloggers, YouTubers, and social media celebrities with a dedicated follower base in the industry. Figure out if there’s a trending issue or popular topic the tech aligns with. The target audience can be categorized into several groups.

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Using Tech Tools for Maximum PR Coverage

ImPRessions - Crenshaw Communications

Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Upwave helps PR professionals create proactive data and trends using its Instant Insights feature. Google Trends. Google Trends is underutilized in our view.

Tools 232
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Five influencer marketing trends marketers should know

5W PR

Influencer marketing combines the old marketing trick of getting celebrity endorsements with the new marketing tool of employing social media to engage your target audience. It’s no longer enough just to have a simple picture or well-constructed content to create a strong marketing campaign. Video content is on the rise.

Trends 68
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Social Media Rock Stars: Toro’s Christian Plewacki

Communications Conversations

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

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How CEOs Should Use Data In A PR Crisis

Onclusive

Johnson issued a public apology within 48 hours of the story breaking and requested a face-to-face meeting to discuss a “constructive solution.” AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology. on May 29 to conduct a racial-bias education program.

Crisis 191
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4 Trending Tactics to Add to Your Video Marketing Strategy

PR 20/20

or read on as we highlight four trending tactics PEG presented during the HUG event that marketers should incorporate into their 2019 video marketing strategy. Incorporating videos into your social media feeds certainly isn’t a new idea. Square Format. And by no surprise, it’s growing. Sweeping landscape shots.

Video 78