Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. In this two-part blog series, we’ll share proven tactics that have worked for brands of every size and industry. shows a direct correlation between the length of an article and its appearance on the first page of Google’s search results. A recent study from Backlink.io

Strategy 273

Strategy Media Television Content Marketing 273

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. consumers say they are suspicious of news content. Technology helps it scale. A version of this post first appeared on the Crenshaw Communications blog. Yet the business of public relations is thriving. Here’s why: 1.

Mobile 100

Mobile SEO Reputation Web 100

Cision

JULY 25, 2017

.” That’s a pretty bold statement considering that Google has more than 200 reported ranking factors. Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. It’s actually not that time consuming to do so, especially if you use something like Referrer Spam Blocker.

Analytics 60

Analytics Google Data Engineering 60

Cision

JULY 24, 2015

Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

Landis PR

OCTOBER 2, 2023

By Brianne Murphy Miller Note: This is a reposted blog by Public Relations Global Network. For the original blog, please visit here. I’m talking about a two-pager (google sheet, tracker, project management software, whatever) that itemizes activities in weeks, months, quarters. Use the technology we all have access to.

Agency 64

Agency Technology Meeting Software 64

5W PR

APRIL 18, 2022

While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. With those efforts, companies build trust with their audiences and make consumers a lot more confident about their purchasing decisions.

Strategy 88

Strategy Marketing Reputation Survey 88

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. The issues drove headlines more broadly, across business and top-tier technology media. The power of CTV and OTT advertising was also covered as consumer adoption has grown. CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

PR in High Definition

SEPTEMBER 28, 2023

Recently, I was drawn to a story about Google’s antitrust lawsuit. Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. This could be in written blogs, headers, internal links and URLS.

Engineering 62

Engineering SEO Wireless Google 62

MaccaPR

DECEMBER 10, 2014

You invest a lot of time in your ThinkSEM blog , chiefly written by your wife and co-owner Sarah Danks and PR staffer Kayla Hollatz – it’s a fun read. When I first started our agency, I relied solely on PPC and SEO to market ThinkSEM, because I didn’t think blogs, social media or content marketing would do anything for us!

SEO 98

SEO Interviews Blogging Engineering 98

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. The funnel model also excludes the impact of evolving technologies as it relates to the buyer journey. case studies, ebooks, blog posts).

Strategy 52

Strategy How To Technology B2B 52

PR in High Definition

SEPTEMBER 30, 2016

“Just google it.” Like the brand name hoover, the Oxford dictionary already features the verb ‘to google’. With control of 81.67% of the search engine market, how consumers and businesses find your brand online is most likely to be through Google. The phrase that seems to have become the answer to… well… everything.

Google 48

Google SEO Meeting Branding 48

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Landis PR

DECEMBER 18, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Amanda Hill – Three Box Strategic Communications. For the original blog, please visit here. If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention.

Conference 59

Conference Consumer Social Media Google 59

Onclusive

SEPTEMBER 20, 2017

For communicators to continue to have a seat at the table, understand the effectiveness of their efforts, and make data-driven decisions in PR planning, utilizing technology to sift through and analyze mountains of non-normalized data sets has become paramount. At the most basic, Google Analytics should be your best friend.

Analytics 170

Analytics Measurement Data Technology 170

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. For years, this meant leveraging familiar staples like search, blog posts, guides, and social platforms.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Landis PR

SEPTEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Samantha Frost – L.C. For the original blog, please visit here. Take a Shortcut No matter what systems you work in – from Microsoft Word and PowerPoint to Google and Slack – technology shortcuts can be a game changer.

Energy 64

Energy Study System Writing 64

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. A recent study by BrightEdge Research claims that Google search is now 57 percent mobile.

Trends 108

Trends Marketing Mobile YouTube 108

Mindful Marketing

JUNE 19, 2022

The recent headline, “Google suspends engineer who claims its AI is sentient ,” likely grabbed many people’s attention who, for a moment, wondered whether sci-fi movies’ predictions of machines taking over the world were about to come true. Here are two main approaches: 1.

Comparison 65

Comparison Technology Google Engineering 65

PR 20/20

JANUARY 23, 2023

Ideally, you’re updating it often with fresh content, including optimized blog posts, company or product announcements, case studies, modernized images, calls to action ( CTAs ), and more. It’s essentially a free way to “beat” competitors on Google…and who doesn’t want a qualified prospect to see their business first ? Glad you asked.

Mobile 72

Mobile Case Study Google SEO 72

Shift Communications

APRIL 19, 2022

It’s a great time for healthcare brands and all of us as consumers of healthcare. Hundreds of organizations — from healthcare IT, biotech and life sciences companies to tech giants like Amazon, Apple and Google — are expanding their offerings. Authentic, meaningful connections with patients and consumers will be key in the metaverse.

Healthcare 88

Healthcare Communications Consumer Community 88

Landis PR

JULY 10, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, David Wills – Media Profile Inc. For the original blog, please visit here. Second, challenge yourself to consume news from a variety of sources, not just the news outlets that seem to match your opinions.

Journalism 52

Journalism Training Consumer Tools 52

Cision

NOVEMBER 30, 2017

Contributors can use the guide to navigate to their ultimate destination — successful publication on your blog, earned media coverage and online visibility. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Overview of Your Company And Blog/Resources Sections.

How To 177

How To Guidelines Content Marketing Video 177

Marketwired

FEBRUARY 26, 2016

As technology continues to demand change for all industries, it’s important to start your year off by planning the ways it could impact your day-to-day PR activities. For example, in 2011 Google created Panda, its content algorithm. Now (as of 2016) Panda is integrated into Hummingbird, Google’s core algorithm.

Trends 105

Trends How To SEO Google 105

Mindful Marketing

JULY 4, 2020

Take the case of facial recognition technology , an artificial intelligence (AI) tool that is dramatically transforming industries, institutions, workplaces, and consumer behavior. These assumptions also ignore research evidence which indicates inherent (automated) bias in AI technology. Subscribe to Mindful Matters blog.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The tool appears to work for Twitter, Facebook, Instagram, LinkedIn and Google. History of blogging. Estimating PR software pricing.

Software 87

Software Print Tools SEO 87

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

Flack's Revenge

DECEMBER 11, 2018

We’ve kicked ideas and blog posts back and forth over Twitter, and I thought he would be a good person to ask. However, the disinformation on social media certainly changes the way I share and consume information on social media. Thanks for participating, Frank! Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Prohibition

FEBRUARY 2, 2024

The campaign was inspired by research from Google DeepMind research that showed even AI performs better when it’s given a break. To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones.

Marketing 62

Marketing Film Creativity B2C 62

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. 7 Consumers take continue to take control with ad blockers. . #8 Brands are increasingly incorporating content created by consumers into their campaigns.

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. More strategic questions arise due to changes in technology.

Communications 121

Communications Crisis Internal International 121

Landis PR

JANUARY 30, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Michelle Lyng, Novitas Communications. For the Photo courtesy of Pixabay original blog, please visit here. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app.

Leadership 105

Leadership SEO Measurement Reputation 105

Shift Communications

AUGUST 2, 2022

The wrong phrasing can have direct consequences on a business, from consumer boycotts to undermining DEI initiatives to attracting quality talent. Language, Please was developed by Vox Media with funding from the Google News Initiative’s Innovation Challenge.

Corporate 88

Corporate Real Estate Communications Marketing 88

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Shift Communications

SEPTEMBER 12, 2017

Granted, the level of sophistication is generally beyond what most people are familiar with and far more time-consuming than people could reasonably accomplish in a day’s work, but it’s still just mathematics. Most predictive analytics software and systems are based on open-source libraries and technologies. Compatible Data.

Analytics 92

Analytics Software Data System 92

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. It says it reach 50 customers in 2020 and named a few including The Daily Mail , marketing-holdings company W2O, Google and Textron. 5) Articles, blog posts and content picks. Welcome to 2021!

Pitching 151

Pitching YouTube Community Company 151

Bianchi Biz Blog

FEBRUARY 18, 2021

Well, if you do a Google search for “hacks for PR success”, you’ll get 56,700,000 results. And when looking at some of the articles and blog posts found in that search, I’m reminded of something I learned through running. So over the years, I have read hundreds of articles and blog posts about how to get faster.

Publicity 106

Publicity Automotive Trade Shows Transportation 106