Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Deirdre Breakenridge

SEPTEMBER 3, 2014

Being on the go means you can be anywhere and have an idea for a blog post or want to brainstorm on a topic. Every week, I use Evernote for creating blog posts and interview responses; recording the articles and the answers to questions. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

Marketwired

DECEMBER 10, 2015

Check out the survey highlights in our original infographic and read more in our news release. As consumers increasingly look for relevant and engaging multimedia content, it’s no surprise that PR and marketing pros are answering the call by producing and sharing photos, video, infographics and other visual content with their audiences.

Infographics 100

Infographics Survey Content Marketing Marketing 100

5W PR

FEBRUARY 9, 2025

Research shows that 70% of consumers prefer getting to know a company through articles rather than ads, according to Nielsen. Develop a company blog that showcases your expertise and provides real value to readers. Start by mapping your target audience and the publications they read.

Strategy 78

Strategy Case Study Pitching Measurement 78

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 117

B2B Consumer Marketing Survey 117

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. The post Social Media Strategies for Alcohol Brands: Staying Compliant and Creative appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Creativity 78

Creativity Social Media Strategy Branding 78

Rock the Status Quo

NOVEMBER 3, 2014

I’ve just launched a new infographic that takes a look at the secret costs of being single or in a relationship. I’ve attached it here and we’ve also made a Quiz version at <URL removed> I thought it’d be a perfect for your blog, if you’d be interested in sharing it? Morale of the story?

Pitching 167

Pitching Infographics Small Business Media Relations 167

Communications Conversations

JANUARY 11, 2018

And, we know most people who are consuming that digital media are probably just scanning and reading headlines (if that). Blog posts. But doesn’t most of this data we’re seeing imply that our customers and targets want to consume: videos, photos, infographics and short messages (via private messaging apps)?

Consumer 104

Consumer Print Reddit Video 104

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Consumers can connect with friends, family, and like-minded individuals globally, fostering a feeling of belonging.

Social Media 88

Social Media Consumer Media Crisis Management 88

5W PR

MAY 8, 2023

This has resulted in rising food costs, rising healthcare costs, and an overall rising cost of living that has consumers leery of making purchases. Visual aids like infographics can help illustrate the message and make it more accessible to customers. Communicating these price increases to customers can be a delicate process.

Consumer 88

Consumer Communications How To Transportation 88

Cision

APRIL 12, 2016

An organic audience refers to those who are driven towards your website or blog through unpaid distributions. You should also consider what types of content your audience consumes. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Cision

MAY 2, 2015

It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.”. Whether it’s a short video, infographic or a blog post, PR pros can use their storytelling abilities to get directly in front of their target audiences.

Content Marketing 120

Content Marketing Marketing Infographics Storytelling 120

5W PR

NOVEMBER 19, 2021

Developing and maintaining a blog is an excellent way for executives to establish relationships and engage with industry thought leaders. For this reason, PR professionals are converting their media publications into blogs and e-newsletters. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Construction 148

Beyond PR

JUNE 13, 2017

Many consumers don’t just want to buy a product; they want to buy-in to a tribe. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!). But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Buzzstream

JANUARY 17, 2018

Now, imagine how awful it’d seem if after spending so much time and resources on a blog post, you let it waste away in some archive folder—It doesn’t make sense. The truth is that your best articles and blog posts can find a new life in an entirely different form. Assemble your Popular Blog Posts into an Informative Ebook.

eBook 108

eBook Infographics Pinterest How To 108

Business Wire

FEBRUARY 21, 2017

One way to see if your news release headlines are working is to see how reporters revise them in their coverage pieces or how consumers translate your news in their social updates. This means you have between 8-15 words in your headline to entice your readers into opening your release. Let Your Coverage Be Your Guide! What did they change?

Writing 220

Writing Report How To Google 220

Contently - Strategy

AUGUST 15, 2024

If your KPI is blog content views, you could create an article about why environmentally-friendly ingredients are also beneficial for your skin. Modern consumers meander, zig-zagging in and out of stages, influenced by a multitude of touchpoints along the way.” paid channels (social media ads, sponsored content, etc.),

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Data, storytelling and blogging of grow in importance.

Survey 183

Survey Marketing B2B Study 183

Contently - Strategy

JULY 20, 2020

People were creating more webinars and livestreams , publishing research reports, investing in better blog content to build their newsletter lists and nurture prospects. When I say “content,” I’m not just talking about top-funnel blog posts or infographics. buyer consumes before—and after—she talks to sales.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Cision

APRIL 23, 2015

.” A week into 2014, Mark Schaefer published a blog post that questioned whether content marketing – which he termed “the hottest marketing trend around” – was a sustainable strategy for businesses. Content marketing’s top four tactics include social media, e-newsletters, articles on owned websites and blogs.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Content repurposing isn’t as simple as copy-and-pasting your blog’s highlights to your social media.

eBook 143

eBook YouTube Video Social Media 143

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Meanwhile, explainer videos are a terrific way to delight and educate consumers while dispensing with the hard sell. 7 best PR uses for video. A public-facing CEO. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Amidst this barrage of content, Mark Schaefer published a blog on Content Shock. If brands want consumers to view their content, they’ll have to pay…both in man-hours to produce it and to the various media channels to publicize it. Here’s how. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

PR 20/20

FEBRUARY 11, 2016

She's also the co-creator of street style blog, Streetscoutme. Check out this infographic by The Shelf for even more V-day insights. Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on LinkedIn.

Infographics 40

Infographics Consumer Fashion Travel 40

Rock the Status Quo

JANUARY 12, 2016

I don’t do it enough, and I know it’s far less time consuming to adapt what I already have than it is to create new. Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. They will also be used as images in guest blog posts.

Infographics 100

Infographics SEO LinkedIn Twitter 100

Cision

OCTOBER 20, 2015

The demand for content is growing, and so are the ways we consume it. Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more. Successful strategies also need to combine paid, earned and owned media. Collaboration.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Cision

JULY 13, 2016

Additionally, alert those who previously consumed your content when more is available. For example, blog posts, social media posts, infographics and video clips are all ways to break down larger pieces of content and reach audiences across multiple platforms. The other 80 percent should focus on promotion.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Waxing UnLyrical

OCTOBER 7, 2019

The aim is to do so in a consumable format in order to attract and retain a clearly-defined target audience. While blogs pioneered content creation, a lot has changed since its initial inception. Common ones include: Blogs. Infographics. More interaction with consumers. What does it include? White papers.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Marketwired

FEBRUARY 23, 2016

This is post 2 of our 5-part #CreativePR blog series. Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. social shares, blog sign ups, whitepaper downloads, demo requests). TechCalendar.

Tools 125

Tools Analytics Software B2C 125

Flack's Revenge

MARCH 4, 2015

Blog early for links, on the weekend for comments. Infographics used to be a novel idea; now they are passé; there are so many, and most are not that impressive, making them easier to ignore. To read about great examples of innovation in content marketing, see the Moz blog. Weekend stories get shared more.

Marketing 120

Marketing Content Marketing Social Media Infographics 120

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. MarketingProfs says, “The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.”

Media 120

Media Content Marketing Infographics Fashion 120

Buzzstream

NOVEMBER 6, 2024

You can check out their original conversation about product-led digital PR on their blog. For instance, consumer brands may benefit from monthly data reports, while B2B might be more effective with quarterly or annual releases. It’s still at the top of our featured area on our blog. So there are. Yeah, and we have it.

Digital PR 83

Digital PR SEO Data Report 83

5W PR

OCTOBER 9, 2017

Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. If your brand’s voice aligns with consumers’ perception of your brand, it feels authentic. Nearly 80% of social media is now consumed on mobile devices.

Social Media 112

Social Media Media Mobile Pinterest 112

Sword and the Script

APRIL 26, 2022

Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Among the most popular content formats for early-stage research were infographics (62%), blogs (58%) and podcasts (56%).”. The survey had insight here too.

B2B 99

B2B Case Study Survey eBook 99

Critical Mention

APRIL 24, 2020

This can either be a website, blog or any of today’s top social media platforms. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Let your content design consume the page and overpower the message your brand is trying to convey. Evoke Visual Clarity.

Infographics 103

Infographics Radio Instagram Sports 103

5W PR

JANUARY 6, 2021

To ensure success, regularly test subject lines, messaging, photos, infographics, and CtAs and adjust where necessary. What makes it popular for both marketers and consumers is the opportunity for two-way communication via push notifications. Consumers visit various channels for different reasons.

Mobile 88

Mobile Infographics Consumer Software 88