Sword and the Script

OCTOBER 29, 2024

Here again, you can scale up over the course of time. I’ve seen marketing teams that produced both a webinar and some style of long-form gated content every single month. A third example of a program is running a corporate blog like a news site. You can get both volume and quality as the team improves.

Marketing 216

Marketing eBook Guidelines B2B 216

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Study Blogging Survey 169

Shift Communications

SEPTEMBER 17, 2014

The same could be asked about a blog: If a blog is written but has no readers, does it exist at all? Don’t let your blog fall into the cobwebs of your website. Content creation can be one of the hardest things to plan when you first begin blogging. Your readers are already on your website to read the blog.

Blogging 161

Blogging How To SEO Analytics 161

Deirdre Breakenridge

FEBRUARY 23, 2015

Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. How do you most effectively package your company’s unique value propositions and expertise, and deliver it to the market? Set the agenda. Play to their ego. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Rock the Status Quo

SEPTEMBER 9, 2014

And… at work, when you use a photograph of Angelina Jolie in a blog post on breast cancer. (It She can be an agency or marketing departments best friend. Be sure to check out her blog and grab a copy of her $3.99 book, The Legal Side of Blogging: How Not To Get Sued, Fired, Arrested or Killed.

Blogging 194

Blogging Agency Social Media Content Marketing 194

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics. 1) How long should a blog post be? 2) Content marketing supports lead nurturing.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

Cision

APRIL 13, 2015

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. And of course, you have HIPAA issues to worry about on everything you do. So how do you do health care content marketing? So how do you do health care content marketing?

Content Marketing 120

Content Marketing Communications Crisis Communications Marketing 120

Polaris

DECEMBER 15, 2014

My binge blogging challenge is complete—this post is the final one in my 30-day challenge. You can read about why I decided to binge blog and some of the lessons I learned along the way HERE and HERE. So far, it has racked up 203 shares, mostly on Google + (go figure): The importance of syndicated content. The reason?

Blogging 156

Blogging B2C Social Media Facebook 156

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

OCTOBER 23, 2018

B2B organizations that find content marketing effective are committed to these programs. These organizations have a content marketing plan in writing. Those are among the top-level findings from an annual survey of content marketers by the Content Marketing Institute and Marketing Profs.

Content Marketing 118

Content Marketing B2B Study Marketing 118

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Buzzstream

JANUARY 9, 2019

Content marketing takes time and effort. And, unfortunately, average tactics such as blogging, keyword-optimized landing pages and the occasional guest post will only get you average results (at best!). People who are very active in marketing in their niche and that work for (or run) a company of similar size to your own.

Content Marketing 134

Content Marketing Marketing How To Resources 134

Sword and the Script

DECEMBER 31, 2016

In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. After seven years of blogging, and 570+ posts, this struck me as a natural progression. I kept blogging too. 3) The Facebook Frozen Frog and Fodder for Content Marketing.

Blogging 127

Blogging Content Marketing B2B Social Media 127

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. By laying out what content to create, when to pitch and whom to pitch, editorial calendars make PR both easier and more effective. Measure Performance.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Sword and the Script

FEBRUARY 26, 2019

In fact, I sent several personal notes – spaced out so as to not be a nuisance – about the study over the course of six weeks and she never saw any of them. This is why content marketing plays such a crucial role in media relations , among many other aspects of PR and corporate communications. This isn’t unusual today.

Content Marketing 97

Content Marketing Marketing Pitching Survey 97

Contently - Strategy

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. How can we get creative with content marketing? Sometimes, I feel more like a content machine than a content strategist. Creativity.

Content Marketing 101

Content Marketing Creativity Marketing eBook 101

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 Of course, correlation is not causation, but the circumstances are such it’s clearly more than mere coincidence.

Blogging 127

Blogging Survey B2B Analysis 127

Sword and the Script

DECEMBER 23, 2017

Your brain brings you into the story and allows you think about courses of action and decisions you might make as if you were actually part of the story you’re reading about. I was reminded of this recently as I flipped through a slide deck with 75 quotes from blog posts I’ve published over the last year or so.

Content Marketing 106

Content Marketing Marketing Storytelling Course 106

Sword and the Script

JANUARY 16, 2018

You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. Campaigns are how every marketer is trained to think. There is nothing wrong with any of this, but is not content marketing. If this sounds like semantics, it is not.

Content Marketing 108

Content Marketing Marketing B2B Engineering 108

Contently - Strategy

SEPTEMBER 13, 2019

If there’s one thing every content marketer loves, it’s the grind. I was high on the grind myself recently, fresh out of Uberflip’s stellar Conex conference and sitting in Cleveland for Content Marketing World , typing so fast my laptop was (almost) billowing smoke. You know the feeling.

Content Marketing 102

Content Marketing Marketing Conference Blogging 102

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Common ones include: Blogs.

Content Marketing 98

Content Marketing Marketing Infographics Consumer 98

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Use Your Press Release to Drive Traffic to Your Blog. The value of content marketing has been proven time and time again.

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

APRIL 1, 2025

Of course, as widely reported fewer people trust the media. Prophet cites Pew Research data that one in five Americans now regularly get their news from social media influencers as part of its motivation to add influencer marketing to its product. For example, it acquired Backlinko in 2022, a popular SEO blog and consultancy.

Software 159

Software Pitching SEO Tools 159

Waxing UnLyrical

FEBRUARY 12, 2013

So, when it comes to blogging and guest posts, it should be no surprise that these two can be combined to create a good effect. You can place a series of blog posts on disparate blogs as guest posts. You can link back to the different blogs inside each post as well. A multi-author blog post series.

Blogging 95

Blogging Hotels Engineering Community 95

Sword and the Script

AUGUST 13, 2024

Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. I blogged about pros and cons here: [link] pic.twitter.com/vb5G86OHbC — Carilu Dietrich (@clu007) May 22, 2024 2. An easy way to get started with podcasting is to transform your better text-based marketing material into audio.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

JUNE 27, 2017

What does it take to implement content marketing effectively in a B2B organization? It’s not an easy question to answer broadly because: a) every team has its own dynamics; b) every organization has constraints and limitations, and c) every vertical market has its own unique characteristics. 1) Hands on marketing leadership.

Content Marketing 80

Content Marketing B2B Marketing Leadership 80

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Content Marketing Marketing Measurement 90

Onclusive

DECEMBER 16, 2020

Another long-term trend is, of course, the anticipated impact of the new US president over the next 4 years. Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. The less time you need to spend editing content and following up with contributors, the more time you have for strategy and optimization. increase brand awareness.

How To 177

How To Guidelines Content Marketing Video 177

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. Unfortunately, many organizations take a “publish it and they will come” approach to their content. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle.

Exercises 198

Exercises Google Writing Blogging 198

Cision

AUGUST 21, 2017

[Note: This blog post contains spoilers for Game of Thrones S7, including E4, “The Spoils of War.” Ultimately, Olenna changes the course of history – and gets the last laugh – by poisoning Joffrey and using her dying breath to out herself as the culprit. Game of Thrones embraces powerful leading ladies.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. This analysis was part of a larger study that SEMrush published titled the Global State of Content Marketing Report 2019.

Content Marketing 79

Content Marketing Study Analysis Marketing 79

Sword and the Script

JULY 9, 2016

As always here are three thought-provoking articles or blog posts we’ll worth carving out some time to read carefully. Of course, and while we’ve suspected this for a long time, research proves it according to Washington Post reporter Caitlin Dewey. 1) 60% of People Share Links without Reading. j4V1meSZ4B.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Buzzstream

NOVEMBER 6, 2024

After working and learning from Ross Hudgens , the founder of content marketing agency, Siege Media , for close to seven years, I am thrilled to have him on the podcast. Ross and Emily Campbell-Snidal , their VP of Content Marketing, recently released a podcast explaining their new “product-led digital PR” approach.

Digital PR 83

Digital PR SEO Data Report 83

Communications Conversations

FEBRUARY 1, 2018

So, it surprised the hell out of me when one of the best digital and content marketing tactics I’ve seen so far during the Super Bowl came from one of the smaller companies in the grand scale of Super Bowl marketers: Surly Brewing. But, this most recent content marketing example puts them in a different class.

Content Marketing 84

Content Marketing Marketing Construction Local 84

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Guest posting gets personal.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

APRIL 27, 2021

And it’s not instructive for setting priorities in marketing. To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Because when marketing invests invest time and budget into owned media, you are building two assets.

B2B 148

B2B Marketing Content Marketing Course 148