Business Wire

NOVEMBER 27, 2023

If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?" Everyone wants to be featured in the New York Times.

Blogging 314

Blogging Report Pitching Journalism 314

Remote PR Jobs

MARCH 11, 2025

Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts. Gather Media Mentions Use media monitoring tools to track brand mentions across news outlets, blogs, and social media. Defining clear objectives ensures your report provides actionable insights.

Writing 230

Writing Report How To Analysis 230

Ishmael's Corner

MAY 31, 2020

The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. Google used the Hummingbird.more.

SEO 157

SEO Corporate Blogging Storytelling 157

Business Wire

OCTOBER 14, 2021

In my years as a journalist, corporate PR executive and now agency owner, I’ve found that the most important edit is the edit we do to our own work, before we ever hand it over to the boss. All writing — even the best writing — needs editing.

Blogging 326

Blogging Writing Corporate Agency 326

Sword and the Script

OCTOBER 29, 2024

A third example of a program is running a corporate blog like a news site. I’ve run a corporate blog that published a new post five days a week – it grew to rival industry trades. Publish at least once a week (2-5x is better), do it consistently and on deadline – rather than whenever you get to it.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Communications Conversations

OCTOBER 28, 2022

Corporate blogging has never been bigger. According to the annual University of Massachusetts study of how Fortune 500 companies are using social media, a whopping 77% of companies are using a corporate blog. Look through the Fortune 500 companies and their blogs–you’ll definitely see this pattern.

Blogging 109

Blogging Corporate Survey Interviews 109

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

APRIL 9, 2019

The post AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive” appeared first on Onclusive. Our acquisition of Ozmotik will only further empower today’s marketing and communications teams to boost the bottom line, and to boost themselves. And we’re just getting started. Request Demo.

Analytics 284

Analytics Content Marketing Corporate Company 284

Cision

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 215

Blogging Company Engineering Airlines 215

Business Wire

AUGUST 13, 2020

The transaction structure provides for a publicly-listed shell corporation to acquire/merge with an operating business, which becomes the publicly-traded company following completion of the transaction process. SPACs – Special Purpose Acquisition Companies – have risen to prominence over the last few years.

Blogging 263

Blogging Communications Corporate Company 263

Onclusive

NOVEMBER 4, 2021

Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! These factors account for both the external legal environment that your business operates in and your internal corporate policies. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th.

Analysis 370

Analysis Tools Policies Reputation 370

Business Wire

JUNE 12, 2020

No longer is policy news limited to non-profit organizations, associations, special interest groups and government agencies; public and private corporations are taking a more active stance related to current legislation, particular issues and decisions.

Public Affairs 229

Public Affairs Resources Publicity Blogging 229

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ReimaginePR

SEPTEMBER 9, 2021

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. This LinkedIn blog post is a great place to start. There are a few ways you can go about it. #1:

YouTube 156

YouTube Video Corporate How To 156

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168

B2B Study Blogging Survey 168

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing. A mixed legacy.

Corporate 156

Corporate Reputation Employee Policies 156

Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. VP of Brand & Corporate Marketing. Speaker Info. Andy Cunningham. Chief Brand Officer.

Media 370

Media Advertising Advertising Corporate 370

Business Wire

OCTOBER 12, 2021

In the third quarter of 2021, corporate social responsibility (CSR), investor relations, the Hispanic market in the U.S., and government and policy communications were the blog topics that resonated most with communications readers.

Policies 150

Policies Blogging Government Marketing 150

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications. Media Measurement.

Training 370

Training Media Training Crisis Communications Reputation 370

Axia PR

APRIL 9, 2023

Blogging helps your business grow SEO and generate leads. What’s the first word you think of when you hear the word blogging? Corporate communications, marketing, public relations and business leaders tend to consider blogging boring and a waste of resources. Search engines love blogging. Is it boring ?

Blogging 118

Blogging SEO Engineering Resources 118

Business Wire

MARCH 10, 2021

For almost 60 years, Business Wire has been distributing corporate and organizational news to journalists, analysts and consumers. Why do companies choose a service like Business Wire to promote their news content? There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content: Trust.

Blogging 210

Blogging Corporate Consumer Industry 210

Bianchi Biz Blog

OCTOBER 28, 2024

Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Corporate events.

Marketing 101

Marketing Crisis Local Internal 101

Deirdre Breakenridge

NOVEMBER 11, 2014

Nonprofit communications differ from corporate communications. A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post. Many nonprofit clients need strategies that encompass both public relations and advertising. Is PR Right for me?”

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! In summary, start with your corporate goals, develop your content to align with these goals, distribute it strategically and proactively, and learn and adjust based on objectively measuring your results. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

Onclusive

OCTOBER 22, 2020

Since 2004, RepTrak has quantified corporate reputation using a proprietary algorithm that assesses the seven key drivers of reputation, including earned media coverage. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.

Reputation 307

Reputation Analytics Corporate Government 307

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Advocate for Corporate Social Responsibility.

Infographics 283

Infographics Consumer Video Examples 283

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Media are no different and require a tailored approach , even with popular U.S.

Print 100

Print Marketing Instagram Newspapers 100

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Challenges abound but overall, Ireland’s PR industry is thriving.

Radio 83

Radio Sports Marketing Local 83

Sword and the Script

SEPTEMBER 24, 2024

As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. This also works well if your company has a proper blog. An interview for a blog post is a similar and low-pressure ask – and the customer will gain confidence in the process. We shifted the conversation to sharing expertise.

B2B 141

B2B Case Study Study Conference 141

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Sr Director, Global Corporate Communications, Mimecast. Data-driven communicators report on a variety of PR metrics aligned with specific business Key Performance Indicators (KPIs).

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Sword and the Script

DECEMBER 3, 2024

The product offers monitoring of “traditional and social media monitoring of online blogs, forums, and reviews.” The subsequent reporting by Bloomberg , which I cited above, said the company is facing “distressed” levels of debt: “Cision, which owns corporate announcement disseminator PR Newswire, has $2.5 I hope I’m wrong.

Software 176

Software Measurement B2B Training 176

Sword and the Script

APRIL 1, 2025

According to a press release : With Notifieds focus in IR webcasting, earnings communications, and stakeholder engagement, EQ expands its service offering to provide a holistic solution that meets the evolving needs of corporate issuers, investors and financial stakeholders. It was spun out of NASQAQ which had previously acquired MarketWire.

Software 158

Software Pitching SEO Tools 158

5W PR

JANUARY 24, 2025

LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications. The platform’s professional audience and strong SEO performance make it ideal for thought leadership and corporate announcements. This mixed approach maintains engagement while building brand authenticity.

Social Media 109

Social Media Branding Brand Crisis Management 109

Onclusive

MARCH 2, 2021

Organizational culture consists of the collective values, beliefs, norms and principles which influence the behavior of people as members of the organization – akin to a ‘corporate personality’. Culture also includes the organization’s vision, systems, symbols, language, assumptions, environment, and location.

Data 312

Data Communications Data-Driven PR Analytics 312

Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Empower communications to think about how they can drive and impact corporate strategy and trajectory, and offer regular opportunities to contribute to decision-making.

Communications 195

Communications Corporate Measurement Reputation 195