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Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Key strategies for crisis communication include providing a rapid response. The last important ones are sales and marketing impact.
Corporate Social Responsibility (CSR) Initiatives: Measuring audience response to a brands social impact efforts. Crisis Management : Analyzing media narratives during a crisis and evaluating the effectiveness of response strategies. Defining clear objectives ensures your report provides actionable insights.
Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing.
Scrambling to understand what’s going on, they sift through links to news sites and high-ranking blogs that are being shared like wild fire and beginning to populate the search engines for your targeted keywords. While your team gets to the route of the problem, the clock continues to tick and the news of the crisis continues to spread.
Rebuilding trust after a crisis is one of the most challenging tasks a business can face. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Acknowledge and Take Responsibility for the Crisis The first step in repairing a damaged reputation is acknowledging the issue.
Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. But what differs between everyday monitoring and in-crisis monitoring? How to monitor and gauge sentiment in a crisis.
The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Corporate Communications.
Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.
Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. So let’s call it like it is!
I’m always interested in seeing what’s being studied in universities these days, as well as the academic’s approach to the theoretical side of crisis communication, and so this day of observation and interaction was very fascinating for me. In terms of the crisis communication research.
Welcome back to our blog series about managing your corporate reputation with PESTLE analysis! These factors account for both the external legal environment that your business operates in and your internal corporate policies. Join us for Managing Corporate Reputation with PESTLE Analysis webinar on November 18th.
In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.
How online social networks, ratings websites and blogs pose a potential threat to a business’ reputation — and how to manage this risk. If you’d like to gain free access to this webinar, email crisis (at) agnesday (dot) com the following information: your name, address, email address, and phone number.
Welcome to episode #014 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Boddy. Within this episode of The Crisis Intelligence Podcast, we look at the strategy behind this unit for crisis communication and emergency management – and a whole bunch more. Check out their website and blog. Have a listen.
To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? Aligning on messaging Don’t gamble with your credibility.
Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications. Crisis Communications.
Ways To Safeguard Brand Reputation Most companies will never experience a large-scale brand reputation crisis — that’s the good news. But as Dorothy Crenshaw points out in this blog post, the “drip-drip-drip of customer complaints, employee dissatisfaction, or competitive attacks can erode a brand’s good standing over time.”
PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. LinkedIn: The B2B PR Powerhouse LinkedIn has become essential for B2B public relations and corporate communications.
Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing. A mixed legacy.
What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. Building Strong Reputational Foundations The most effective defense against reputational threats begins long before any crisis emerges.
Welcome to episode #018 of The Crisis Intelligence Podcast, with Melissa Agnes and Jean-Michel Ghoussoub. We always hear things like: You need to be transparent in the way you communicate with your stakeholders, both internal and external – both in and out of a crisis. Check out our Crisis Intelligence Blog.
I speak and often write about the use of mobile technology for crisis communication and crisis management. We know that, in most cases, your organization’s website should be the official home base for your crisis communications. White paper: Dark Websites as a Crisis Communications Strategy. Tweet this!)
Welcome to episode #025 of The Crisis Intelligence Podcast, with Melissa Agnes and Maanit Zemel. Within this episode of The Crisis Intelligence Podcast, Maanit Zemel, a Canadian attorney specializing in CASL, and I discuss what CASL is, who it applies to and why it needs to be taken seriously. Check out our Crisis Intelligence Blog.
Corporatecrisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. Crisis communications has changed — and Mr. Wilde should get a raise. Chevy embraces the truck.
With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? One you should aim to think through within your crisis preparedness. This is a good question. Let me explain further.
Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever. Building Your Crisis Response Foundation A strong crisis management strategy starts long before any issues arise. Start by acknowledging the issue and sharing what you know.
Below you’ll find our roundup of some really great articles that we’ve come across this week, as well as a roundup of what was published to The Crisis Intelligence Blog and Podcast this week. From The Crisis Intelligence Blog. Making The Case for Excluding Jargon From Crisis Communication. Listen here!
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. The final paragraph of a March 30 follow-up blog stands out as a piece of sincere communication. Facebook dodges blame.
PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc.
For starters, it takes approaching crisis management and crisis preparedness with the right mindset. Feel free to copy and paste the embed code below to share this infographic on your blog or website. A Winning Mindset and Approach to Crisis – Infographic by Melissa Agnes.
You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers.
The communications team may not be held accountable for contributing to corporate and financial goals, so oftentimes, the department is either held to a lesser standard or operates in a vacuum rather than being seen as a strategic partner. Communications is a major driver of corporate reputation—your biggest brand asset.
Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. Employee Activation and Internal Communications Employees serve as powerful ambassadors for corporate social responsibility efforts.
From The Crisis Intelligence Blog. How To Meet the Demand for Real-Time Communication in a Crisis. The Crisis After The Crisis. This week’s episode of The Crisis Intelligence Podcast. The Crisis Intelligence Podcast is available on iTunes and Stitcher. Crisis Management Resources'
company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. A single ill-informed social media post from staff can spark a crisis, while well-trained employees act as brand truth ambassadors. Recent data shows that 63% of U.S.
Welcome to episode #030 of The Crisis Intelligence Podcast, with Melissa Agnes, Chris Anderson and Bruce Anderson. As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. Running time: 53:44.
I recently published a blog post discussing when it is OK to implement an offensive crisis management strategy. ” While this little saying is well known and has its purposes, I’d like to examine its implication and particular relevance in your organization’s crisis management. .” What about you?
The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Challenges abound but overall, Ireland’s PR industry is thriving.
He began the message with the sentence: “Why CRISIS is a bad word,” and followed it up with the following wordplay – People: C reate their problems; R eact by blaming others; I nfer that all will be okay; S ecure themselves behind false claims; I ndependent they become instead of working as a collective; and.
Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. Follow-Up Tactics: Additional Content: Publish secondary articles, blog posts, or social media updates to keep the conversation going. In such cases, having a crisis management plan in place is crucial.
Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Gigantic multi-national and trans-national corporations have no respect for borders or governments.
PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Location: Miami, FL.
Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” So we may be in “crisis” far more often than we are in crisis.
Welcome to episode #045 of The Crisis Intelligence Podcast, with Melissa Agnes and Curtis Midkiff. A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. Tips for effectively filtering through the digital noise in a crisis or emergency.
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