Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. Connect with Melissa on LinkedIn. Check out our Crisis Intelligence Blog. Check out Chris Syme’s blog. Connect with her on LinkedIn. Follow Melissa Agnes on Twitter: @melissa_agnes.

Social Media 249

Social Media Crisis Media Pinterest 249

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Branding Brand 100

Communications Conversations

NOVEMBER 30, 2018

Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs. Today, I wanted to take a look at four trends I saw in the report that I thought were particularly interesting–and trends I thought had direct implications for folks who manage corporate blogs.

Corporate 100

Corporate Survey Trends Blogging 100

Melissa Agnes

DECEMBER 28, 2014

As hi-tech enters every phase of our corporate, professional, and private lives, people and organizations are exposed to problems caused by technology in the hands of others intent on causing harm. Connect with Melissa on LinkedIn. Check out our Crisis Intelligence Blog. Connect with Chris Anderson on LinkedIn.

Crisis 218

Crisis LinkedIn Technology Corporate 218

Waxing UnLyrical

JULY 18, 2014

If you came here looking for 15 blog headlines that don’t suck… you were sucked in. By a blog headline that didn’t suck! “Find ways to get people to your blog !” The thing is, recently my blog (and news) consuming habits have been very “un” SSMG [Supposed Social Media Guru]-like.

Blogging 99

Blogging Writing LinkedIn Google 99

Waxing UnLyrical

NOVEMBER 14, 2014

Alison Kenney asked this question yesterday in a Facebook group I belong to: “When it comes to your own website, do you think a blog is a must?” ” You’re reading this blog on a business website, so you already know what my answer is. Why do people ask whether or not you should host your own blog?

Blogging 103

Blogging Leadership LinkedIn Facebook 103

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise.

How To 198

How To Instagram Social Media LinkedIn 198

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. He’s owner of Likeable Local, a long-time influencer and now, a LinkedIn “Influencer.” His company has a corporate blog. We own that content.

Corporate 60

Corporate Blogging LinkedIn Web 60

Waxing UnLyrical

JULY 15, 2017

Me, I’m getting ready to head to Antigua tomorrow (if you’ve been reading my blog regularly you know all about that). So: LinkedIn. But LinkedIn has a Reddit problem (I’m trademarking that!) It worked so well that it was acquired by LinkedIn a few years ago. Super-excited! Which brings me to tip #2.

LinkedIn 90

LinkedIn Reddit Banking Community 90

Communications Conversations

DECEMBER 1, 2015

Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments from their corporate blogs in the year ahead. If your corporate blog is like many, it gets few thoughtful comments. What about the Whole Foods blog? Wait, what? But, hear me out.

Corporate 60

Corporate Blogging LinkedIn Conference 60

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Have you given it enough TLC… or is it a snoozefest of corporate-speak with minimal value? Comments I expanded on this a bit more on LinkedIn –. But what about your online newsroom? by CarrieMorgan.

How To 242

How To Survey Resources Social Media 242

Communications Conversations

OCTOBER 31, 2019

LinkedIn followers, btw). Nope, Sara Blakely , the founder and CEO of Spanx is the best CEO on LinkedIn. She doesn’t have the largest “following” on LinkedIn (378,000+), but Sara’s last ten posts averaged: 67,451 likes. It’s free or corporate jargon. Not Microsoft’s Satya Nadella.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Melissa Agnes

AUGUST 8, 2016

With the growing use of social media to follow brands, rather than navigating to the brand’s corporate website, should your corporate website still be used as your crisis communications home base? The same applies to LinkedIn, Instagram and most social media platforms with the exception of Twitter. This is a good question.

Crisis Communications 100

Crisis Communications Corporate Crisis Real Estate 100

Remote PR Jobs

SEPTEMBER 27, 2024

Social Media: Platforms like Twitter, LinkedIn, and Facebook can be used to amplify your message. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach. However, the work doesn't end once the press release is distributed.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Cision

JULY 26, 2017

There are a lot of best practice blogs about how to increase reach that may or may not be effective (some people believe that liberal use of videos and images may increase reach to an audience), but the big picture of Facebook reach is that brands cannot consistently reach most of the fans and followers with organic Facebook posts.

Social Media 233

Social Media How To Insurance Insurance 233

Melissa Agnes

APRIL 11, 2015

A big part of their success is due to their evolutionary mindset and corporate culture that empowers them to change and adapt with the times. Connect with Melissa on LinkedIn. Learn more about Curtis and connect with him on LinkedIn. Check out the American Red Cross’s blog: redcrosschat.org. Like them on Facebook.

Social Media 174

Social Media Crisis Management Crisis Media 174

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. More than 610 million professionals use LinkedIn. There are 27 million active LinkedIn profiles in the UK, with 60% male and 40% female.

Social Media 69

Social Media Corporate B2B Company 69

Melissa Agnes

SEPTEMBER 7, 2014

As I chatted with Staff Sergeant, and head of this customer service unit, Chris Boddy of the Toronto Police Service, I was interested in understanding what customer service means to their Police Agency and how it differs – or doesn’t – from a corporate organization. Connect with Melissa on LinkedIn.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. However, earned media can be amplified in numerous ways, including company newsletters, email campaigns, corporate social media channels, employee advocacy programs, etc. First, begin by working together to get your earned media amplification program up and running.

Marketing 195

Marketing How To Measurement Advertising 195

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Communications Conversations

MARCH 9, 2015

The other day, I was browsing through LinkedIn (something I do at least once a day, for various reasons). Person starts publishing on LinkedIn out of curiousity. Until, they are basically blogging on LinkedIn, as I like to call it. After all, that’s what blogs are for, right? It’s a familiar story.

LinkedIn 60

LinkedIn Company Employee Corporate 60

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. For example, a company can distribute a press release for a new product, followed by a series of blog posts that detail specs or testimonials. It can build credibility.

SEO 221

SEO Data B2B Writing 221

Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. You could take away each of their respective platforms (blog, Facebook Page, Twitter followers, etc.), It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group.

YouTube 150

YouTube Groups LinkedIn Social Media 150

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets. Corporate activism. See this post for more on CEOs embracing corporate activism. See this post for tips on writing stellar bylines.

Company 174

Company Conference Corporate Leadership 174

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Community Agency Local 78

Onclusive

AUGUST 10, 2018

I was intrigued by the story of its co-founders who had invented PR Attribution – a credible way to tie corporate communications to real business outcomes, i.e. the holy grail of marketing measurement. They want a better seat at the corporate table and are proactively earning it.

Communications 186

Communications Marketing System Measurement 186

Deirdre Breakenridge

DECEMBER 6, 2016

Jessica spent six years in corporate PR before launching her own business. Many don’t realize there are various ways to jumpstart a career, which could mean starting your own business, creating a blog, developing a side hustle, and diving into various passion projects that lead to new ideas and a whole new realm of career exploration.

Community 150

Community Twitter Corporate Groups 150

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. You need look no further than the marketing, media and PR community for evidence of the decline in the craft of personal blogging. There are fewer individual bloggers than ever before and they’re blogging less.

SEO 113

SEO Blogging Community LinkedIn 113

ImPRessions - Crenshaw Communications

APRIL 2, 2019

PR is one of the best ways to build visibility for a corporate brand while getting the word out about a given product or service. Bylines and blogs. Just imagine amplifying the news that your founder was named a Glassdoor Employees Choice Top CEO on the company’s awards page, blog posts, social channels, and press releases.

Conference 160

Conference Leadership LinkedIn Social Media 160

PR Job Coach

DECEMBER 18, 2013

Blogs are created just to highlight its importance. My number and position as the 62,086th person to join LinkedIn speaks to the priority I have long paid to institutionalizing relationships and assuring my ability to stay in touch, pay it forward, pay it back and be known in my field. Books are written to amplify its necessity.

Insurance 223

Insurance Insurance How To Software 223

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. As an example, if my topic was “blog posts,” I’d create a headline for my first piece of content in the main circle. In this case, I chose, “How to write blog posts that get read and shared.”. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

Shift Communications

FEBRUARY 9, 2015

With unemployment nearing all-time lows, how is LinkedIn faring? LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. First, user growth has been stable: LinkedIn now has 347 million monthly active users, surpassing Twitter and Instagram. Are job seekers still using the site?

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Cision

DECEMBER 8, 2017

Editor’s Note: This post originally appeared on the MultiVu blog “Beyond Broadcast” — [link]. Keep in mind though, that 81 percent of millennials expect companies to tout their corporate responsibility too. Connect with him on LinkedIn.

Video 189

Video Creativity Conference Education 189

Melissa Agnes

JULY 17, 2014

If it’s truly a crisis, it will be published about in blogs and on news sites, and potentially make its way to traditional media. Anyone who takes my graduate Strategic Communications course learns that leverage, one of the most overused words in Corporate America , is banned from use in all class projects. with the new title.

Social Media 252

Social Media Crisis Media Viral 252

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Mobile user growth also stumbled in Q4: Our last growth statistic: the total number of LinkedIn corporate customers continues to grow.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

Beyond PR

JUNE 13, 2017

Corporations have to be more than simply transactional, or they run the risk of losing their customers’ loyalty for a more engaging brand that can provide the same service. In addition to social media, one way brands have enabled that direct, personal connection with consumers is through a company blog (hey, like this one!).

Blogging 77

Blogging Company Engineering Airlines 77