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Social Media-Driven PR: Building Brand Success Across Digital Platforms

5W PR

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. LinkedIn values professional insights and thought leadership. TikTok’s algorithm rewards authentic, entertaining content that feels native to the platform.

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How executives are using LinkedIn publishing to drive organizational PR goals

Communications Conversations

Conducting a content audit, identifying your content resources (I blogged about that last week). And, one of those strategies that’s flying under the radar is brands using executives and their LinkedIn profiles to advance PR goals and organizational priorities. Sure, not all CEOs are active on LinkedIn. Developing content.

LinkedIn 155
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PRLab and PRStudChat Prepare Students for an 18-Hour Pro Bono Marathon

Deirdre Breakenridge

Nonprofit communications differ from corporate communications. Connect with Rebecca on LinkedIn or Twitter , and visit PRLab online to learn more. A follow up blog post by PR 2.0 A follow up blog post by PR 2.0 This was an important question and one that should be explored beyond one student or one blog post.

Nonprofit 387
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Faces & Markets of PRGN: Mexico: Bringing PR and PA Excellence to Diverse Organizations  

Bianchi Biz Blog

Loreley Maldonado Founder and CEO, Eje Comunicación The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Corporate events.

Marketing 101
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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. These giant corporations are demonstrating an interest in experimenting with new tools.”.

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How to Optimize Your Corporate Video for YouTube

ReimaginePR

As a corporate brand, optimizing your YouTube content can directly improve your sales and customer engagement. For example, if your corporate video is about Home Remodeling, type this exact phrase in YouTube’s search bar. This LinkedIn blog post is a great place to start. There are a few ways you can go about it. #1:

YouTube 156
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Blogging isn’t Sexy but Done Well It Drives B2B Marketing Results [Study]

Sword and the Script

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 168