Onclusive

JUNE 4, 2020

In This Webinar You’ll Learn: How owned media fits into the modern communications strategy Building your digital footprint using owned media Best practices for blog writing and design How to measure the effectiveness of owned media. VP of Brand & Corporate Marketing. Speaker Info. Andy Cunningham. Chief Brand Officer.

Media 370

Media Advertising Advertising Corporate 370

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Corporate Communications.

Training 370

Training Media Training Crisis Communications Reputation 370

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 169

B2B Blogging Study Survey 169

Sword and the Script

DECEMBER 3, 2024

Just like AI can be trained to write copy, AI can be trained to write code. The new edition of its all-in-one software uses AI to keep media lists updated, automatically write personalized email pitches and monitor results in real-time. That landed with me because most of my paid work is anuran B2B SaaS and software.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. What’s more, a strong corporate culture, rightly prized by high-growth organizations, can inhibit healthy disclosure of wrongdoing. A mixed legacy.

Corporate 156

Corporate Reputation Employee Policies 156

Sword and the Script

OCTOBER 21, 2014

These giant corporations are demonstrating an interest in experimenting with new tools.”. This is a group that now seems comfortable and even excited with its newfound ability to engage its vendors, partners, customers and others in ways that could not have been imagined when most of their corporations began.”. 500 Social Media Study.

Social Media 125

Social Media Study Blogging Company 125

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 1) How long should a blog post be? Today the average blog post is 1151 words. hours to write.”.

Blogging 127

Blogging Survey B2B Analysis 127

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. If you are looking for ideas, I have many years’ worth of useful ideas organized under the content marketing tag on this blog. 2) Blogging benchmarks. 2-4 posts per month.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Sword and the Script

SEPTEMBER 24, 2024

As a matter of corporate policy, they just didn’t do case studies for any of their solution providers. In this case, I’d interview the customers and write up a contributed article to pitch. This also works well if your company has a proper blog. They were happy with the product, but after their legal department turned it down.

B2B 142

B2B Case Study Study Conference 142

ReimaginePR

DECEMBER 8, 2014

Here’s the kicker: Only 15 per cent of corporate boards are made up of women even though companies where women are on the board tend to perform better. It’s not them, it’s you: And yes, finally, as of this writing, the school has just issued a formal apology. Blog Brand Storytelling'

Storytelling 323

Storytelling Training Resources Brand 323

Sword and the Script

APRIL 1, 2025

As you write a pitch, it uses generative AI to build a media list based on the text of your pitches. Currently, the company operates as a business unit of West Corporation. For example, it acquired Backlinko in 2022, a popular SEO blog and consultancy. PRophet takes a different approach to finding media contacts to pitch.

Software 159

Software Pitching SEO Tools 159

Sword and the Script

FEBRUARY 11, 2025

I think corporate news, especially when it’s an official statement by a brand, continues to be able to one of the bigger sources [of exposure] for customers, he said. Relative to the average quality across the internet, the writing is probably better. Notified doesnt have empirical data to prove LLMs favor press releases.

Pitching 131

Pitching Communications SEO Google 131

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. They’re not slapped together like some make-shift blog. Doesn’t that read like a novel?

Storytelling 165

Storytelling Web Case Study Brand 165

Cision

SEPTEMBER 7, 2017

You probably send out press releases when you have to – “checking the box” for corporate disclosure or crisis management. A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. Advocate for Corporate Social Responsibility.

Infographics 283

Infographics Consumer Video Examples 283

Rock the Status Quo

FEBRUARY 9, 2015

Like fluffy yellow chicks marching in line after their mama, many companies are stuck in push marketing tactics of the past, favoring carefully crafted, conservative external messaging and expecting their executives to rigidly follow corporate directives when it comes to having (or not having) a digital voice. “It’s too risky!”

Corporate 100

Corporate Leadership Brand Branding 100

Bianchi Biz Blog

NOVEMBER 21, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. French journalists do not talk or write about the same company every other day.

Marketing 90

Marketing Pinterest Radio Instagram 90

Cision

APRIL 18, 2017

Owned media is content you create on a platform you own, such as your company’s website or blog. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. Get people to share blog posts.

Exercises 198

Exercises Google Writing Blogging 198

5W PR

APRIL 26, 2021

However, several tragic 2020 events have accelerated calls for diversity and inclusion (D&I) and with that have also come moves to improve the corporate culture in many organizations. What Makes For Good Corporate Culture? For many observers, good corporate culture is also about employee empowerment and engagement.

Corporate 88

Corporate Employee B2C Internal 88

Cision

JULY 5, 2017

If you see success in writing really long, in-depth posts, keep doing that. Whether it’s a typo on your blog or misinformation you shared, don’t try to cover up the error with corporate speak. If every Friday your staff dresses up like superheroes, that’s a great visual that turns your company into a band of actual humans.

Content Marketing 247

Content Marketing Advertising Advertising Google 247

Ishmael's Corner

APRIL 2, 2020

The post I wrote 1,087 Blog Posts, and All I Got Was This Lousy T-Shirt appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The odometer now reads 1,087. Yet, the post has even more relevance today as companies navigate the Coronavirus era, making judgment calls on what to communicate to the.more.

Blogging 145

Blogging Storytelling Communications Company 145

Communications Conversations

SEPTEMBER 18, 2015

Drive all social traffic back to our corporate blog and/or web site. Drive all social traffic back to our corporate blog and/or web site. His company has a corporate blog. Dave blogs using LinkedIn’s publisher feature on a regular basis. For years, what’s been beaten into our head?

Corporate 60

Corporate Blogging LinkedIn Web 60

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Journalists are finding less value in press releases with only 3% saying they heavily rely on the document for their writing. Quality writing rises to the top. It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Here’s why.

SEO 221

SEO Data B2B Writing 221

Flack's Revenge

OCTOBER 15, 2020

The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. He tweeted: I rarely cuss in writing. Most corporations are very conservative and would never take an unnecessary risk like this. at the highest level at Tesla with the source saying, ‘We no longer have a PR Team.” Mark Prindle.

Leadership 282

Leadership Social Media Facebook Trends 282

5W PR

FEBRUARY 1, 2025

Unlike traditional corporate communications, employee advocacy provides authentic perspectives that resonate with audiences on a personal level. The post Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Employee 88

Employee Social Media Reputation Guidelines 88

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If the executive has a strong or contrarian point of view on topics of evergreen interest, then she should write blog entries, LinkedIn posts, and pitch bylines to key outlets. See this post for tips on writing stellar bylines. Corporate activism. See this post for more on CEOs embracing corporate activism.

Company 174

Company Conference Corporate Leadership 174

Communications Conversations

NOVEMBER 22, 2022

The better you write, the higher you will go. He also made another statement I wholeheartedly agree with: “People who think well, write well.” ” That starts with writing. .” ” That starts with writing. And again Ogilvy nailed it: “Good writing is not a natural gift. Blog posts.

Writing 88

Writing Social Media Newspapers Media 88

Onclusive

OCTOBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. Create and publish various thought-leadership content, including case studies, webinars, blog posts and whitepapers. Exceptional writing skills. Skills/Attributes. Highly motivated and results oriented.

Marketing 46

Marketing Case Study Software Analytics 46

Deirdre Breakenridge

DECEMBER 6, 2016

Jessica spent six years in corporate PR before launching her own business. Many don’t realize there are various ways to jumpstart a career, which could mean starting your own business, creating a blog, developing a side hustle, and diving into various passion projects that lead to new ideas and a whole new realm of career exploration.

Community 150

Community Twitter Corporate Groups 150

Presspage

NOVEMBER 1, 2023

This article aims to provide my perspective on the considerations of using generative AI in corporate communications. If generative AI is used as a primary tool for creating the content output of corporate communication, these aspects are not guarded by the model. This is not the case. Suggesting titles, ideas, etc.

Corporate 88

Corporate Communications Training Data 88

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you haven’t already, consider subscribing to these blog posts by email or RSS. 6) How Long Should a Blog Post be in 2019?

Blogging 85

Blogging Publicity Marketing Survey 85

Deirdre Breakenridge

FEBRUARY 5, 2015

An excellent example of a firm that has integrated a Platform Builder into its corporate brand is Twist Image. And Mitch blogs seven days a week, podcasts weekly, and writes for a number of newspapers and magazines. Integrate the Platform Builder Into the Corporate Brand. A Person to Connect With.

Engineering 150

Engineering Writing Corporate Brand 150

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Content like blogs and opinion pieces allow a CEO to show depth and personality, which helps build a distinct personal brand. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Two blog posts each week becomes a permanent SEO-friendly knowledge base.

Case Study 178

Case Study SEO Film Video 178

Communications Conversations

DECEMBER 13, 2019

If you’ve worked in the PR industry in the Twin Cities for any length of time, you’ve probably heard about or visited, the MN PR Blog. In fact, to my knowledge, the MN PR Blog was one of the first PR blogs in the entire country! The blog was founded and managed by Ryan May. Since, 2003, to be exact.

Blogging 78

Blogging Community Agency Local 78

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Shift Communications

AUGUST 2, 2022

While Language, Please is designed for journalists and their editors, it also serves as a valuable resource for corporate and marketing communications. For example, years ago, my children’s elementary school held a “cakewalk” fundraiser during its annual fall festival — until someone pointed out its racist origin to the organizers.

Corporate 88

Corporate Real Estate Communications Marketing 88