5W PR

AUGUST 30, 2024

This integration is being driven by the need for cohesive messaging and the ability to measure the impact of campaigns across multiple channels. The Rise of Data-Driven PR Data has become a cornerstone of modern PR strategies. Gone are the days when PR was solely about creativity and storytelling.

Trends 78

Trends Ethics Data-Driven PR Storytelling 78

Shift Communications

JULY 19, 2017

In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring.

Case Study 118

Case Study Crisis Management Crisis Study 118

Shift Communications

APRIL 6, 2015

This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. We took published user base data for as many social networks as we could round up, loaded them into analytics software, and turned the data into treemaps. Analytics Data Data-Driven PR Infographic'

Social Media 60

Social Media Data-Driven PR Infographics Media 60

Shift Communications

NOVEMBER 30, 2015

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. The noise is created by the jumble of news sites, blogs of all types, celeb gossip, tweets and posts from numerous friends and acquaintances. Thus I couldn’t be more happy with the latest and greatest SHIFT website!

Data-Driven PR 60

Data-Driven PR Data Analytics Mobile 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Instead, it should only be used to supplement.

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Buzzstream

MARCH 5, 2025

Alex Cassidy of UK digital PR agency Distinctly wrote a post about how they were trying to use ChatGPT to build creative campaigns. It’s really all about benefits for the team’s productivity and removing those admin tasks that might get in the way of creative thinking. That’s how it all started. Tell me that.

Digital PR 62

Digital PR How To Analysis Tools 62

Shift Communications

APRIL 23, 2015

By understanding how to think about and interpret data, communicators need to be able to draw inferences and understand trends by providing insights based on what they observe. Read forums and blogs related to the visual media that you’re interested in. Find a creative director who can act as a mentor.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Beyond PR

MARCH 30, 2018

Today, most agency executives only seem to agree on what the limits of AI in PR will be. A bot can’t lay claim to emotional intelligence, a cornerstone of all PR work. How good it would be if every task could be automated, saving the time of PR professionals for vital tasks such as creative work and decision-making activities?

Publicity 85

Publicity Training Technology Data 85

Shift Communications

DECEMBER 30, 2015

Want to see how to do this for your blog? Our top posts from the third quarter of 2015 focused on PR strategy, Facebook, and Twitter. Let’s jump in: How to Choose a PR Strategy: Part 1 of 6. The hot topic in PR is always strategy. Here’s how.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

DECEMBER 29, 2015

Want to see how to do this for your blog? Will a blog post go viral? This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. From PR to Marketing: Why You Should Expand Your Skill Set. Here’s how. Is a tweet less or more likely to work?

Analytics 60

Analytics Viral Social Media Google 60

5W PR

JUNE 6, 2022

With the evolution of technology, companies have generated a lot more data, which can inspire the creation of a lot more ideas, as well as increase the reach of those creative ideas. The post Latest PR Trends appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Trends 88

Trends Data SEO Consumer 88

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

SEPTEMBER 18, 2017

Using services like Google AdWords™, Google Search Console™, Google Analytics™, or even Google Trends™, we’ll find clean, compatible, well-chosen audience intent data to predict customer behavior. Let’s take the organic traffic from my personal blog as an example. What Would PR Do?

Analytics 132

Analytics Data-Driven PR Data Software 132